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Editor's Notes

• #8: The doctors are now revolutionizing skin care once again! They have taken the concept of multi-med therapy that they pioneered with Proactiv and have applied it to four new regimens: Anti-Age, Reverse, Unblemish, and Soothe therapies. Each of these regimens provides the right ingredients, in the right formulation, in the right order to achieve clinically verified results that dramatically improve skin health. Through these regimens people now can achieve results at home that were previously only available through office visits with dermatologists ¨C that¡¯s why we call our regimens the ¡°Dermatologist's House Call¡±.Let¡¯s briefly examine each of these regimens starting with Anti-Age¡­.
• #12: Young skin has healthy amounts of collagen and elastin fibers, keeping it firm and supple. Physiological changes, environmental factors (especially sun exposure) and detrimental lifestyle choices like smoking, all contribute to ours skin¡¯s loss of these supportive fibers as we age. With a reduction of collagen and elastin, we see sagging, wrinkles and noticeably enlarged pores. Thankfully, the right skincare can support the natural processes that help skin visibly maintain its structure and defend against the effects of time and the environment. The end result: a visibly firmer, more radiant and youthful complexion.Treatment is as easy as 1,2,3! Your daily treatment starts with Step 1 where you clean your skin with the Daily Cleaning Mask, followed by Step 2 the Pore Minimizing Toner, and Step 3am the Triple Defense Treatment SPF 30. In the evening you apply Step 3pm the Overnight Restorative Cream. It¡¯s that simple to achieve great looking skin at every age!Let¡¯s take a look at some before and after pictures of actual Rodan + Fields customers and I¡¯m sure you will agree the results are nothing short of astonishing!
• #13: This is Cynthia ¨C notice the huge reduction in wrinkles under her eyes and the very noticeable reduction on her crows feet. You can also see a significant improvement around the upper eye lid area. What is particularly notable is that these results were achieved after only 4 weeks of treatment with Rodan + Fields Anti-age Regimen!Cynthia¡¯s results are impressive but are not unique. Rodan + Fields conducts independent clinical studies to verify the effectiveness of their products. In fact, 100% of participants in the clinical study saw improvement in skin texture and 89% saw improvement in fine lines in only 8 weeks.Women are not the people that are concerned about aging ¨C men increasingly want to look more youthful and vital.
• #14: Meet Steve ¨C Steve used Rodan + Fields Anti-age Regimen to wipe away years from his apparent age. Notice the significant reduction in wrinkles around his eyes, his neck, chin, and forehead. Some of the most visible improvements also come from improved skin tone and radiance. You have to admit that Steve really does look younger and healthier with just 6 months of treatment with the Anti-age Regimen.While Steve¡¯s improvements are very visible his results are not unique either. 84% of participants in the clinical study experienced an overall improvement and on average, there was a 54% improvement in skin radiance and a 51% improvement in even skin tone.Finally, let¡¯s meet Alison¡­
• #17: With triggers such as genetics, stress, and hormones, acne is the most frequently diagnosed condition by dermatologists and affects nearly 85% of people at some point in their lives. Acne is not just a teenage concern; in fact, it affects approximately 30-40% of adult women.Whatever your age, the psychological impact can be significant. People with acne suffer from embarrassment, frustration, and low self-esteem. Fortunately, while not curable, acne is treatable, controllable, and preventable.The Unblemish regimen is continuous solution that interrupts the acne cycle ¨C clogged pores, trapped oil, bacterial attack, inflammation, and hyper-pigmentation. With daily use over the entire face, this pharmacological-grade regimen helps stop pimples, blackheads and post-acne dark marks from making an unwelcome appearance on your face ¨C and in your life. Treatment is as easy as 1,2,3,4! Your daily treatment starts with Step 1 where you clean your skin with the Acne Treatment Sulfur Wash, followed by Step 2 the Spot Fading Toner, and Step 3 the Dual Intensive Acne Treatment, and Step 4 the Oil Control Lotion SPF 20. These simple four steps is all it takes to prevent breakouts and to have a clearer and more even skin tone!Let¡¯s take a look at some more before and after pictures of actual Rodan + Fields customers and I¡¯m sure you will agree the results are absolutely noteworthy!
• #18: This is Danielle ¨C notice that her active blemishes have been virtually eliminated and she has significantly reduced the number and severity of her post-acne dark spots after only 8 weeks of treatment with Rodan + Fields Unblemish Regimen.As we discussed earlier, Rodan + Fields conducts independent clinical studies that measure the effectiveness of our treatments. The Unblemish study indicated that acne was decreased by 60% after only 6 weeks of treatment ¨C a very significant reduction considering that the blemish cycle is between 4 to 6 weeks in duration.
• #19: Matt also experienced a significant reduction in blemishes and post-acne dark spots after 8 weeks of treatment with Unblemish. The clinical study also demonstrated that 60% of the participants saw a decrease in dark spots after only 6 weeks of treatment!
• #27: Yes, the beauty editors are obsessed with us but we also have the DSA watching. The DSA is the watch dog agency for our industry. They have gone on record by saying that Rodan + Fields is THE company to watch. Never before has a billion dollar brand gone from retail to direct sales. They have actually created a special board position for our president Lori Bush.