Rhet3316 handout chapter 16_writing_proposals
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The document discusses the steps for writing a successful proposal in 7 steps: analyzing the audience and purpose, gathering subject information, choosing a proposal type, drafting, formatting, and revising the proposal. It also discusses including an introduction answering key questions, presenting task schedules in tables, bar charts, or network diagrams, and techniques for evaluating completed work.
Rhet3316 handout chapter 16_writing_proposals
- 1. Chapter 16 Writing Proposals Rhet3316.992 息 2012 by Bedford/St. Martin
- 2. Writing a proposal requires seven steps: Analyze your audience. Analyze your purpose. Gather information about your subject. Choose appropriate type of proposal. Draft proposal. Format proposal. Revise, edit, proofread, and submit proposal. 2
- 3. The logistics of proposals 3
- 4. Solicited and unsolicited proposals respond to different needs: Solicited proposals: sent in response to information for bid (IFB) or request for proposal (RFP). Unsolicited proposals: are submitted by supplier who believes the prospective customer has need for goods or services. 4
- 5. Proposals lead to two kinds of deliverables: research goods and services 5
- 6. A successful proposal is a persuasive argument: Show you understand your readers needs. Show you have decided what you plan to do and that you are able to do it. Show you are a professional and you are committed to fulfilling your promises. 6
- 7. Follow these six suggestions when writing international proposals: Understand twhat makes an argument persuasive can differ from one culture to another. Budget enough time for translating. Use simple graphics, with captions. Write short sentences, using common vocabulary. Use local conventions regarding punctuation, spelling, and mechanics. Ask if prospective customer will do a read- through. 7
- 8. Follow these four guidelines to demonstrate your professionalism: Describe your credentials and work history. Provide your work schedule. Describe your quality-control measures. Include your budget. 8
- 9. Avoid these four common dishonest practices: Saying certain qualified people will participate in project, even though they will not Saying the project will be finished by certain date, even though it will not Saying the deliverable will have certain characteristics, even though it will not Saying the project will be completed under budget, even though it will not 9
- 10. There are three reasons to write honest proposals: to avoid serious legal trouble stemming from breach-of-contract suits to avoid acquiring a bad reputation, thus ruining your business to do the right thing 10
- 11. To follow through on a proposal, you need three categories of resources: personnel facilities equipment 11
- 12. A typical proposal includes six sections: summary introduction proposed program qualifications and experience budget appendixes 12
- 13. An introduction answers seven questions: What is the problem or opportunity? What is the purpose of the proposal? What is the background of the problem or opportunity? What are your sources of information? What is the scope of the proposal? What is the organization of the proposal? What key terms will you use in the proposal? 13
- 14. Task schedules are presented in one of three formats: table bar chart or Gantt chart network diagram 14
- 15. An example of a task schedule as a table 15
- 16. An example of a task schedule as a bar chart 16
- 17. An example of a task schedule as a network diagram A network diagram provides more useful information than either a table or a bar chart. 17
- 18. There are several techniques for evaluating completed work: quantitative evaluations qualitative evaluations formative evaluations summative evaluations 18