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RHM-RTM LESSON 4 Review of related literature.pptx

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This document outlines topics to cover in a review of related literature on the impact of digital marketing on tourist behavior in Pasay City. It includes 11 sections: consumer behavior on digital marketing; social media, search engine optimization, content, and email marketing; digital advertising; mobile marketing; marketing analytics and big data; e-commerce and online retailing; and digital marketing strategy and planning.

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REVIEW OF RELATED LITERATURE OUTLINE
Create a review of literature outline ? Create an outline of your review of related literature. (10)
The Impact of Digital Marketing in Tourist Behavior on Pasay City ? Consumer Behavior on Digital Marketing ? Social Media Marketing ? Search Engine Optimization ? Content Marketing ? Email Marketing ? Digital Advertising ? Mobile Marketing ? Marketing Analytics and Big Data ? E-commerce and Online Retailing ? Digital Marketing Strategy and Planning

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RHM-RTM LESSON 4 Review of related literature.pptx

  • 2. Create a review of literature outline ? Create an outline of your review of related literature. (10)
  • 3. The Impact of Digital Marketing in Tourist Behavior on Pasay City ? Consumer Behavior on Digital Marketing ? Social Media Marketing ? Search Engine Optimization ? Content Marketing ? Email Marketing ? Digital Advertising ? Mobile Marketing ? Marketing Analytics and Big Data ? E-commerce and Online Retailing ? Digital Marketing Strategy and Planning