Ricedough to go pro presentation (11 17-14) - final2
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The document discusses technology, defined as inventions or applications of useful things that help people solve problems. It references market research and how technology can help understand consumer behaviors and needs through new methods like video ethnography and surveys on demand apps. The overall theme is how technology and innovation in research methods can provide insights to understand people and develop new products.
Ricedough to go pro presentation (11 17-14) - final2
- 2. technology
- 4. an invention of useful things to help people solve problems
- 5. Anything that has to do with computers. Often misused by stupid people and corporations that market to said stupid people. an invention of useful things to help people solve problems
- 8. (
- 9. Charles Coolidge Parlin The Father of Market Research
- 10. Charles Coolidge Parlin The Father of Market Research Steven Paul Jobs The Father of Cool
- 12. 争艶壊艶温姻界鞄
- 17. technology!
- 18. an invention of useful things to help people solve problems
- 22. I just read this interesting article that said that back during the Vietnam War the #1 things POWs craved was pizza. Go figure that out. Randy Gier, Pizza Hut CMO
- 23. Physiology Psychology Triggers Acceptable Substitutes Language I just read this interesting article that said that back during the Vietnam War the #1 things POWs craved was pizza. Go figure that out. Randy Gier, Pizza Hut CMO
- 24. Physiology Psychology Triggers Acceptable Substitutes Language Problem: No POWs Solution: 1.Panel of college guys 2.Technology I just read this interesting article that said that back during the Vietnam War the #1 things POWs craved was pizza. Go figure that out. Randy Gier, Pizza Hut CMO
- 25. Physiology Psychology Triggers Acceptable Substitutes Language Problem: No POWs Solution: 1.Panel of college guys 2.Technology I just read this interesting article that said that back during the Vietnam War the #1 things POWs craved was pizza. Go figure that out. Randy Gier, Pizza Hut CMO
- 26. I just read this interesting article that said that back during the Vietnam War the #1 things POWs craved was pizza. Go figure that out. Randy Gier, Pizza Hut CMO Physiology Psychology Triggers Acceptable Substitutes Language Problem: No POWs Solution: 1.Panel of college guys 2.Technology !
- 27. Help us understand at-home party planning, the party atmosphere, and the party aftermath among KBDs.
- 28. Solution: Self-ethno videos with FlipCams Help us understand at-home party planning, the party atmosphere, and the party aftermath among KBDs.
- 29. Solution: Self-ethno videos with FlipCams Before Help us understand at-home party planning, the party atmosphere, and the party aftermath among KBDs.
- 30. Solution: Self-ethno videos with FlipCams Help us understand at-home party planning, the party atmosphere, and the party aftermath among KBDs. Before After.
- 31. Whats it like to be a teen today? Solution: Monthly Press Conferences with the teen Panel we built for Nike and ESPN.
- 32. Whats it like to be a teen today? Solution: Monthly Press Conferences with the teen Panel we built for Nike and ESPN.
- 33. Whats it like to be a teen today? Solution: Monthly Press Conferences with the teen Panel we built for Nike and ESPN.
- 35. Home vs. hotel renting in US & Europe Dyads & Triads Rebecca >> (all) depends on the city Martine >> (all) I agree. The city comes first. Rebecca >> (all) then I start thinking about accommodations Rebecca >> (all) Sometimes I change travel plans if I cant find the accommodations I want Jon >> (all) I definitely have changed travel times and cities if I cant find a great place to stay Martine >> (all) with kids, I have to find a place that works for all of us. Sometimes I look for houses to rent or hotels in several cities before I make the decision of where to go. Jon >> (all) Ive done that Jon >> (all) Just last summer in fact. Martine >> I never look at hotels first. I always try to book houses. Its better for my family. We can spread out. Rebecca >> (all) Have you had good luck renting houses? Martine>> (all) Yes Rebecca (all) Ive never felt comfortable doing that, Seems too risky Martine >> (all) weve had very good luck
- 36. GoPro
- 37. Develop a deep understanding of Old Navys Jennie target. Understand her motivations and needs, her perceptions of Old Navy, and the dissonance in what she desires vs. how Old Navy is perceived.
- 38. Ethnos Develop a deep understanding of Old Navys Jennie target. Understand her motivations and needs, her perceptions of Old Navy, and the dissonance in what she desires vs. how Old Navy is perceived.
- 39. OBJECT OF CRANIUM To circle the board victoriously sketching, sculpting, acting, humming, and puzzle-solving as you go! Develop a deep understanding of Old Navys Jennie target. Understand her motivations and needs, her perceptions of Old Navy, and the dissonance in what she desires vs. how Old Navy is perceived.Ethnos + Game Nights
- 40. Fuel New Product Innovation. Understand opportunities for Millennial males when they are snacking alone.
- 41. Fuel New Product Innovation. Understand opportunities for Millennial males when they are snacking alone.
- 42. Fuel New Product Innovation. Understand opportunities for Millennial males when they are snacking alone.
- 43. Fuel New Product Innovation. Understand opportunities for Millennial males when they are snacking alone. Consumer Wants & Needs Product Attributes Functional Benefits Emotional Benefits Essence of the Need
- 44. Develop a deep understanding of the attitudes, behaviors, needs & competitive set related to tweens online shopping for apparel.ONLINE
- 45. Develop a deep understanding of the attitudes, behaviors, needs & competitive set related to tweens online shopping for apparel.ONLINE Do You See What I See? Spy Cam Videos A stealthy look into tweens lives and their in-store and online fashion shopping.
- 46. Americas largest travel center company with 650 interstate travel centers throughout the US and Canada. 18-wheel drivers are PFJs most important customers. What are their needs? What can PFJ do to help? U30 rode along with 12 drivers and used GoPro cameras to hear from the rest as they traveled the width and breadth of America.
- 47. Its adorable for my daughter, but its pricey at $39.99. Becky B. Create an immediate, in-the-moment understanding of whats working in stores during back-to-school shopping. Surveys On Demand App
- 48. an invention or application of useful things to help people solve problems technology