Artūrs Mednis "Sociālie mediji kultūras pasākumu komunikācijā"
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This document discusses using social media for cultural event communication. It notes that over the past 5 years, the way people communicate has changed significantly due to the rise of social media platforms like Facebook. While Facebook is a powerful tool, it only provides the best results for cultural events if the content is tailored specifically for each platform, as people expect different experiences based on where they spend their time online. The key is communicating through the platforms where your target audiences already are.
![And it explains much of the cultural context
FUN SELF-IMPROVEMENT
“Hang Out”
or waste Learn
time something
new
UK China
USA
Change
Feel like opinions KSA
you UAE Kuwait
belong Lebanon Egypt
Bahrain
Russia Tunisia
CONNECTION Algeria ENABLEMENT
The business of social | Social media tracker 2012 QUESTION: “Which of these online applications [Social networks
e.g. facebook.com] does a good job when you want to…?” - By country](https://image.slidesharecdn.com/riga2014seminarsmednis-130204075112-phpapp02/85/Arturs-Mednis-Socialie-mediji-kulturas-pasakumu-komunikacija-26-320.jpg)
Artūrs Mednis "Sociālie mediji kultūras pasākumu komunikācijā"
- 1. SOCIĀLIE MEDIJI KULTŪRAS PASĀKUMU KOMUNIKĀCIJĀ Artūrs Mednis
- 4. 19
- 5. 22
- 6. TĀPĒC JŪSU KULTŪRAS PASĀKUMAM IR NEPIECIEŠAMA SAVĀDĀKA PIEEJA KOMUNIKĀCIJAI
- 12. 1 000 000 000 FACEBOOK LIETOTĀJI
- 17. BET KUR TAD IR PROBLĒMA?
- 18. 18 65
- 19. ... JO FACEBOOK IZLEMJ MŪSU VIETĀ...
- 20. Loo k$fo %) 0$ 10$ 20$ 30$ 40$ 50$ 60$ r$ne ws$ Bro in$m wse y$pr $p i c ofil ture e$ s/vi deo s$o f $my $ Wr ite$ leK ers Ch a t$w $ ith$ Bro my wse $frie $pro nds file $ s$of $my V i si $frie t$gr nds ou p s$o f $ $like Co m 8mi me nde nt,$ d$ ass Visi$interneta$lietotāji$ ess $p i c ture s/ Play Bro $gam wse es$ $ad ver Wr Pse ite$ me nts com me $ nts $i n $f TNS$Latvia,$TNS$Digital$/$Spring$2012$(06.02.813.05.2012.)$$ Adv oru ms, erP se$s $ Kultūras$patērētāji$ om e$p rod uct Par /$ Pcip Par ate $i n $p Pcip ol l s ate $i n $c $ om peP Po n s$ Kultūras)patērētāju)ikdienas)darbības)soc.)8klos)
- 24. TAČU NO DAŽĀDĀM PLATFORMĀM CILVĒKI SAGAIDA DAŽĀDAS PIEREDZES
- 25. To get the most from social platforms we need to The brand website has specific strengths - Latvia know what network best - Latvia - Latvia social they do dominates all Meet new people Seek other people’s opinions Seek other people’s opinions 30% 60% Stay in touch with friends Manage my life better Manage my life better 25% 50% Make contacts for work 20% 40% Explore the world around me Explore the world around me Promote yourself 15% 30% 10% 20% Keep up to date Keep up to date something new Learn something new 5% 10% 0% Official brand websites Official brand websites “Hang out” or waste time “Hang out” or waste time Share knowledge knowledge Forums Forums Earn respect Earn respect Change opinions opinions Photo/Video sites Photo/Video sites Share new experiences Share new experiences Be creative Microblogs Microblogs Feel like you belong Feel like you belong Express yourself Blogs Blogs Have fun/be entertained Have fun/be Make money Social networks Social networks The business of social | Social media tracker 2012 The business of social Social media tracker 2012 The business of social || Social media tracker 2012 QUESTION: “Which of these online applications does a good job when you want to...” “Which of these online applications does a good job when you want to...”
- 26. And it explains much of the cultural context FUN SELF-IMPROVEMENT “Hang Out” or waste Learn time something new UK China USA Change Feel like opinions KSA you UAE Kuwait belong Lebanon Egypt Bahrain Russia Tunisia CONNECTION Algeria ENABLEMENT The business of social | Social media tracker 2012 QUESTION: “Which of these online applications [Social networks e.g. facebook.com] does a good job when you want to…?” - By country
- 28. The business of social | Social media tracker 2012
- 30. KURĀ PLATFORMĀ KOMUNICĒT MŪSU PASĀKUMU? TUR, KUR IR JŪSU CILVĒKI!
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- 36. PALDIES
- 37. JAUTĀJUMI? DISKUSIJA? Artūrs Mednis arturs.mednis@inspired.lv twitter.com/arturs