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Right To Property & Playing CIO to Milleneals

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Bobby Thalackal
Bobby Thalackal

This document covers several topics related to branding strategies and millennials in the workplace. It discusses how branded properties can boost brand awareness and sales, and provides examples like Disney movies and theme parks. It also covers millennials' expectations as the current generation, how they value quick responses and convenience through technologies like BYOD/BYOA. The document proposes strategies for CIOs to embrace these trends, including being open to social networks and implementing reward systems for employees. Overall, the document offers insights into using branded assets and understanding millennials to strengthen marketing and employee engagement.

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Good Day All !
Hello! Heres what we are going to cover Introducing you to the topics Branded Properties Few Strategies Few Strategies (continued) Millennials The Current Generation BYOD & BYOA Strategies for CIOs Connecting the Dots
The Right to Property Playing CIO to Millennials Introducingyouto 1
Branded Properties. A route to brand building * They spread awareness of both the company and its products or services.* They can boost your sales !!* Repositioning the Companies in the market* Branded properties are usually unique and ever memorable ( Walt Disney Movies & Disney World ) *Conditions Apply 2The Right To Property
3 Build on Scale Turn on the Hype The T1 Prima Truck racing my TATA motors created a buzz in 2009
4 Customer Loyalty For The Long Haul Building Bonds Thanks to the Marathon, the companys brand awareness score is around 70%
5Millennials The Current Generation Born for the Internet Difference in Thought Process Need for Quick TAT Cant be avoided ! Millennials are bringing a new set of expectations into the workplace, challenging the traditional IT support systems
6 Providing convenience to Employees Part of Business Model Helping Employees to relieve stress Free usage on applications and restrictions on Occasion Less costs to the Employers Its Safer in the Clouds !
Strategies for CIOs 7 The ROWE Strategy Must be well prepared for changes Acclaim Points like systems Openness towards corporate social networks like Yammer/Chatter Presence of BYOA in Companies With Presence of BYOA With No Presence of BYOA
To The Customer 9 To The Employees MARKETING
Thank You. Thats it! Questions ? Bobby 15027 Akhil 15003 Kavitha 15054 Viola 15120 Ashika 15022 Designed & Presented by From Group B5

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Right To Property & Playing CIO to Milleneals

  • 2. Hello! Heres what we are going to cover Introducing you to the topics Branded Properties Few Strategies Few Strategies (continued) Millennials The Current Generation BYOD & BYOA Strategies for CIOs Connecting the Dots
  • 3. The Right to Property Playing CIO to Millennials Introducingyouto 1
  • 4. Branded Properties. A route to brand building * They spread awareness of both the company and its products or services.* They can boost your sales !!* Repositioning the Companies in the market* Branded properties are usually unique and ever memorable ( Walt Disney Movies & Disney World ) *Conditions Apply 2The Right To Property
  • 5. 3 Build on Scale Turn on the Hype The T1 Prima Truck racing my TATA motors created a buzz in 2009
  • 6. 4 Customer Loyalty For The Long Haul Building Bonds Thanks to the Marathon, the companys brand awareness score is around 70%
  • 7. 5Millennials The Current Generation Born for the Internet Difference in Thought Process Need for Quick TAT Cant be avoided ! Millennials are bringing a new set of expectations into the workplace, challenging the traditional IT support systems
  • 8. 6 Providing convenience to Employees Part of Business Model Helping Employees to relieve stress Free usage on applications and restrictions on Occasion Less costs to the Employers Its Safer in the Clouds !
  • 9. Strategies for CIOs 7 The ROWE Strategy Must be well prepared for changes Acclaim Points like systems Openness towards corporate social networks like Yammer/Chatter Presence of BYOA in Companies With Presence of BYOA With No Presence of BYOA
  • 10. To The Customer 9 To The Employees MARKETING
  • 11. Thank You. Thats it! Questions ? Bobby 15027 Akhil 15003 Kavitha 15054 Viola 15120 Ashika 15022 Designed & Presented by From Group B5