際際滷

際際滷Share a Scribd company logo

RIOT Pitch

Lexie Johnson
Lexie Johnson

The client, The Northern Echo, has commissioned the creation of a new magazine targeted at people aged 16-25. The magazine must be self-financed through advertising or sales. Research was conducted on the target audience which is 60% male, aged 16-24, from socioeconomic groups C1, C2, and D. The content will focus on topics like music and entertainment. Mockups were created and feedback was gathered. Financial projections show the magazine can turn a profit from advertising income and sales, with a net profit of over 贈20,000.

1 of 13
Download to read offline
RIOT magazine
RIOT magazine CLIENT RESEARCH My client: The Northern Echo You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any genre (lifestyle, music, travel and so on) but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.
RIOT magazine CLIENT RESEARCH Meeting my clients needs and the limitations: My product cant contain any extreme or vulgar language. It also cant include any extreme or vulgar imagery. Selected and developed a product that will fill the gap in the market. Completed a lot of in depth research into my chosen target audience and subjects of my articles. The advertising will have to be local as The Northern Echo is a local newspaper.
RIOT magazine AUDIENCE RESEARCH Target audience: 60% males and 40% females Aged 16-24 Socioeconomic groups C1, C2 and D Tribe group, Young Alts
RIOT magazine AUDIENCE RESEARCH Effects on content: My target audience effects the content that will be included in my magazine, for example: From my reader profile; 24 hours is spent every week online, per reader; therefore I have included an article called Stalking band members. This will be an entertainment article but involves using the internet. They also like trying new things, from this and other research Ive done into my target audience, like surveys and questionnaires, Ive produced an article on guitar playing for beginners, Ive received a lot of positive feedback from this as majority of my target audience are generally interested in this subject.
RIOTmagazine GENRE RESEARCH Theyre both very busy with sell lines but Kerrang uses a lot of imagery too They use bright coloured text to make the sell lines and titles stand out NME is a lot more basic and plain compared to Kerrang, but is still a good and eye grabbing look
RIOT magazine GENRE RESEARCH For my genre research I looked at Kerrang and NME magazine: Almost every page in Kerrang have these information boxes. Kerrang like to make their titles and kickers stand out more than NME do, so they normally take up about a quarter of the page. The eyeline of the imagery in both magazines is always above the top third of the page. 2nd person narrative voice Both magazines use similar imagery; mainly use of very passive imagery. NME uses a lot more text, however its a smaller font than whats used in Kerrang and they make sure theres enough imagery to balance out the text. 2nd person narrative voice
RIOT magazine GENRE RESEARCH KERRANG NME RIOT (my magazine) Has around 50 pages per issue and Has around 100 pages per issue and Will have 32 pages per issue meaning Ill Employs 30 people. employs 50 people. only need to employ 20 people. Uses lightweight paper but is glossy. Uses lightweight paper but isnt glossy Uses lightweight paper and has a glossy its more like newspaper. front cover.
RIOT magazine MOCK UP PROCESS Genre research Flat plans Mock ups in InDesign Focus group to gather feedback
RIOT magazine MOCK UP 1 STRENGTH: the font is suitable for my target audience. Information box like in Kerrang WEAKNESS: the title and background is boring and plain. STRENGTH: the imagery is like an WEAKNESS: theres a lot of text, its image to future self a bit of a put off.
RIOT magazine MOCK UP 2 STRENGTH: breakout box looks good and definitely makes it look better. STRENGTH: the title has a nice play on words. WEAKNESS: doesnt look professional enough, needs a better background. STRENGTH: the colour scheme is WEAKNESS: the article wasnt very fluent or particularly appropriate to my target audience. easy to follow and was quite repetitive.
RIOT magazine VIABILITY RESEARCH Expenditure The magazine is going to cost me 贈6,104.71 to 贈6,104.71 make, print and distribute; this includes the price for models, photographers, editors etc. Total Expenditure 贈20,630.29 Advertising Income From all the advertising that Ill be including in 贈10,985.00 Sales Income my magazine I will get 贈10,985.00. This means Net Profit that I could still have a free magazine and make a profit as it would cover the price of making 贈15,750.00 the magazine. From the overall sales of my magazine, not Majority of my income will come from the sales of the magazine, however I will also get a lot from advertising too. My main expenditure will be the including the advertising, I will get a total of 贈15,750.00. printing, in total, each issue will cost me 贈2,450.30 to print. OVERALL PROFIT: 贈20,630.29
RIOT magazine Thank you Any questions ?

More Related Content

RIOT Pitch

  • 1. RIOT magazine
  • 2. RIOT magazine CLIENT RESEARCH My client: The Northern Echo You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any genre (lifestyle, music, travel and so on) but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.
  • 3. RIOT magazine CLIENT RESEARCH Meeting my clients needs and the limitations: My product cant contain any extreme or vulgar language. It also cant include any extreme or vulgar imagery. Selected and developed a product that will fill the gap in the market. Completed a lot of in depth research into my chosen target audience and subjects of my articles. The advertising will have to be local as The Northern Echo is a local newspaper.
  • 4. RIOT magazine AUDIENCE RESEARCH Target audience: 60% males and 40% females Aged 16-24 Socioeconomic groups C1, C2 and D Tribe group, Young Alts
  • 5. RIOT magazine AUDIENCE RESEARCH Effects on content: My target audience effects the content that will be included in my magazine, for example: From my reader profile; 24 hours is spent every week online, per reader; therefore I have included an article called Stalking band members. This will be an entertainment article but involves using the internet. They also like trying new things, from this and other research Ive done into my target audience, like surveys and questionnaires, Ive produced an article on guitar playing for beginners, Ive received a lot of positive feedback from this as majority of my target audience are generally interested in this subject.
  • 6. RIOTmagazine GENRE RESEARCH Theyre both very busy with sell lines but Kerrang uses a lot of imagery too They use bright coloured text to make the sell lines and titles stand out NME is a lot more basic and plain compared to Kerrang, but is still a good and eye grabbing look
  • 7. RIOT magazine GENRE RESEARCH For my genre research I looked at Kerrang and NME magazine: Almost every page in Kerrang have these information boxes. Kerrang like to make their titles and kickers stand out more than NME do, so they normally take up about a quarter of the page. The eyeline of the imagery in both magazines is always above the top third of the page. 2nd person narrative voice Both magazines use similar imagery; mainly use of very passive imagery. NME uses a lot more text, however its a smaller font than whats used in Kerrang and they make sure theres enough imagery to balance out the text. 2nd person narrative voice
  • 8. RIOT magazine GENRE RESEARCH KERRANG NME RIOT (my magazine) Has around 50 pages per issue and Has around 100 pages per issue and Will have 32 pages per issue meaning Ill Employs 30 people. employs 50 people. only need to employ 20 people. Uses lightweight paper but is glossy. Uses lightweight paper but isnt glossy Uses lightweight paper and has a glossy its more like newspaper. front cover.
  • 9. RIOT magazine MOCK UP PROCESS Genre research Flat plans Mock ups in InDesign Focus group to gather feedback
  • 10. RIOT magazine MOCK UP 1 STRENGTH: the font is suitable for my target audience. Information box like in Kerrang WEAKNESS: the title and background is boring and plain. STRENGTH: the imagery is like an WEAKNESS: theres a lot of text, its image to future self a bit of a put off.
  • 11. RIOT magazine MOCK UP 2 STRENGTH: breakout box looks good and definitely makes it look better. STRENGTH: the title has a nice play on words. WEAKNESS: doesnt look professional enough, needs a better background. STRENGTH: the colour scheme is WEAKNESS: the article wasnt very fluent or particularly appropriate to my target audience. easy to follow and was quite repetitive.
  • 12. RIOT magazine VIABILITY RESEARCH Expenditure The magazine is going to cost me 贈6,104.71 to 贈6,104.71 make, print and distribute; this includes the price for models, photographers, editors etc. Total Expenditure 贈20,630.29 Advertising Income From all the advertising that Ill be including in 贈10,985.00 Sales Income my magazine I will get 贈10,985.00. This means Net Profit that I could still have a free magazine and make a profit as it would cover the price of making 贈15,750.00 the magazine. From the overall sales of my magazine, not Majority of my income will come from the sales of the magazine, however I will also get a lot from advertising too. My main expenditure will be the including the advertising, I will get a total of 贈15,750.00. printing, in total, each issue will cost me 贈2,450.30 to print. OVERALL PROFIT: 贈20,630.29
  • 13. RIOT magazine Thank you Any questions ?