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Unveiling the Veiled:!
Rise of Social-Fashionista
27 May 2014, Metin zer

Keywords:
Conservatism, Politics, Islam, Lifestyle, 
Consumption, Popular Culture, Fashion, Market, Networks, Media
Position:
Veiling-Tesett端r goes into more and more fashionable. So, it seems that the new
market will 鍖ourish within the social networks and an emerging social-boutique
market will emerge for tesett端r in Turkey. Also, a new popular culture is emerging
such as Tesett端r as an accessory.
Outlook
From Politics to Lifestyle
Neoliberal
Transformation
 New Middle-Upper Class	

 New Consumer	

 New Marketplace	

 Technology adaption	

 Veiled Fashion Imagery:
Ads and magazines	

 Turkish Islamic Media-sphere
Media-sphere
 Turkish Modernism Project	

 Representation of "The Others"
Framework
Framework
From Politics to Lifestyle
From Politics to Lifestyle
"
-" Turkish Modernism Project:
" Others"
"
-" Representation of the Others:
" Politicised Islam"
From Politics to Lifestyle
Neoliberal Transformation!
Neoliberal Transformation!
Neoliberal Transformation!
" New Middle-Upper Class"
-" Pacesetters, Pioneers and Opinion !!
! Leaders of the change.
" 
" New Marketplace"
-" From Small Businesses to Stylish Brands"
-" Boutique Production"
-" Social Networks"
" 
" New Consumer"
-" Young, demanding, and self-represented"
" in Turkish public sphere"
"
" Technology"
-" Increasing Smartphone Penetration"
-" Rise of Social Networks"
-" Instagram Fashionistas
Neoliberal Transformation!
Some Consumption Facts!
- 3hrs 鍖ight to more than 70 countries,"
"
- 38M Internet users (50% penetration)"
"
- 50% of the population under is 30,!
"
- 16M total smartphone device!
"
- Over 1 Gb per month mobile internet !
consumption per user above 50% (2013 Q1)!
"
and over 3M Instagram users.!
"
GfK 2013 - 11/2013
"
-" Veiled Fashion Imagery:
" Ads and magazines"
"
- Opinions from Pacesetters:"
Interviews with veiled fashionistas"
"
- and Instagram:"
Rise of Social-Fashionista
Media-Sphere!
" "
Books:!
Gole, N. (1996). Forbidden Modern: Civilization and Veiling. The University of Michigan Press."

Avci, O. (2012). 聴ki D端nya Aras脹nda: 聴stanbulda Dindar niversite Gen巽lii. 聴letiim Yay脹nlar脹."
"
Mardin, . (1992). Din ve 聴deoloji. 聴letiim Yay脹nlar脹."
"
"
Journals and Articles:"
Kramer, E., & Bloggs, T. (2002). On quality in art and art therapy. American Journal of Art Therapy, 40, 218-231."
"
Genel, S., & Karaosmanolu, K. (2006) A New Islamic Individualism in Turkey: Headscarved Women in the City, Turkish Studies,
7:3, 473-488,"
"
Kili巽bay, B., & Binark, M. (2002) Consumer Culture, Islam and the Politics of Lifestyle: Fashion for Veiling in Contemporary Turkey,
European Journal of Communication 17: 495"
"
Sandikci, O., & Ger, G. (2007) Fashion Theory, Volume 11, Issue 2/3, pp. 189-210!
"
Sandikci, O. & Rice, G. (2011) Handbook of Islamic Marketing. !
"


Interviews and Opinions:!
Bilefsky, D. (2012, March 29). A Fashion Magazine Unshy About Baring a Bit of Piety. New York Times. Retrieved from"
http://www.nytimes.com"
"
References:

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Rise of Social-Veiled-Fashionista

  • 1. Unveiling the Veiled:! Rise of Social-Fashionista 27 May 2014, Metin zer
  • 2. Keywords: Conservatism, Politics, Islam, Lifestyle, Consumption, Popular Culture, Fashion, Market, Networks, Media Position: Veiling-Tesett端r goes into more and more fashionable. So, it seems that the new market will 鍖ourish within the social networks and an emerging social-boutique market will emerge for tesett端r in Turkey. Also, a new popular culture is emerging such as Tesett端r as an accessory. Outlook
  • 3. From Politics to Lifestyle Neoliberal Transformation New Middle-Upper Class New Consumer New Marketplace Technology adaption Veiled Fashion Imagery: Ads and magazines Turkish Islamic Media-sphere Media-sphere Turkish Modernism Project Representation of "The Others" Framework
  • 5. From Politics to Lifestyle
  • 6. From Politics to Lifestyle
  • 7. " -" Turkish Modernism Project: " Others" " -" Representation of the Others: " Politicised Islam" From Politics to Lifestyle
  • 11. " New Middle-Upper Class" -" Pacesetters, Pioneers and Opinion !! ! Leaders of the change. " " New Marketplace" -" From Small Businesses to Stylish Brands" -" Boutique Production" -" Social Networks" " " New Consumer" -" Young, demanding, and self-represented" " in Turkish public sphere" " " Technology" -" Increasing Smartphone Penetration" -" Rise of Social Networks" -" Instagram Fashionistas Neoliberal Transformation!
  • 12. Some Consumption Facts! - 3hrs 鍖ight to more than 70 countries," " - 38M Internet users (50% penetration)" " - 50% of the population under is 30,! " - 16M total smartphone device! " - Over 1 Gb per month mobile internet ! consumption per user above 50% (2013 Q1)! " and over 3M Instagram users.! " GfK 2013 - 11/2013
  • 13. " -" Veiled Fashion Imagery: " Ads and magazines" " - Opinions from Pacesetters:" Interviews with veiled fashionistas" " - and Instagram:" Rise of Social-Fashionista Media-Sphere!
  • 14. " " Books:! Gole, N. (1996). Forbidden Modern: Civilization and Veiling. The University of Michigan Press." Avci, O. (2012). 聴ki D端nya Aras脹nda: 聴stanbulda Dindar niversite Gen巽lii. 聴letiim Yay脹nlar脹." " Mardin, . (1992). Din ve 聴deoloji. 聴letiim Yay脹nlar脹." " " Journals and Articles:" Kramer, E., & Bloggs, T. (2002). On quality in art and art therapy. American Journal of Art Therapy, 40, 218-231." " Genel, S., & Karaosmanolu, K. (2006) A New Islamic Individualism in Turkey: Headscarved Women in the City, Turkish Studies, 7:3, 473-488," " Kili巽bay, B., & Binark, M. (2002) Consumer Culture, Islam and the Politics of Lifestyle: Fashion for Veiling in Contemporary Turkey, European Journal of Communication 17: 495" " Sandikci, O., & Ger, G. (2007) Fashion Theory, Volume 11, Issue 2/3, pp. 189-210! " Sandikci, O. & Rice, G. (2011) Handbook of Islamic Marketing. ! " Interviews and Opinions:! Bilefsky, D. (2012, March 29). A Fashion Magazine Unshy About Baring a Bit of Piety. New York Times. Retrieved from" http://www.nytimes.com" " References: