RIXOS_PR Proposal_2017
Download as pptx, pdf1 like277 views
This PR proposal from a marketing and communications agency outlines their services to promote Rixos Hotels in Russia and Ukraine. They would establish a press office to generate media for Rixos, distribute press releases, monitor competitors, and build media relationships. They would organize press trips for journalists multiple times per year. The proposed annual costs are $40,000 for services in Russia and $34,000 in Ukraine. Deliverables would include over 36 articles from press trips in top publications with a total estimated media value of $660,000, providing added value of $553,200.
RIXOS_PR Proposal_2017
- 1. PR PROPOSAL FOR RIXOS HOTELS RUSSIA AND UKRAINE 2017 Prepared by Global Marketing & Communications innovations 揃 service 揃 perfection
- 2. WHO WE ARE Leading Eastern European/CIS advertising and PR agency for communications in tourism and hospitality since 2007 Across-the-border experience with campaigns hitting multiple markets Full-service solutions
- 3. PR SERVICE FOR KEY CLIENTS Press office Press trips Special projects 24/7 Support 2716 news articles 318 minutes on TV 99 interviews 32 press trips
- 4. IDEA Build and use effective and strong relationship with media and influencers for promoting Rixos Hotels as the most preferred hotel for Russian and Ukrainian consumers
- 5. GOALS Communication Build an image of Rixos as a diverse four-seasons accommodation provider with hotels in Turkey, Egypt, Croatia and UAE Strengthen position of Rixos as an attractive and well-known property Increase awareness about the variety of faculties of Rixos Use media stories as a trustworthy info source to increase loyalty Business Increase number of Russian and Ukrainian tourists Increase bookings through Rixos website Increase Russian and Ukrainian tourists duration of stay in Rixos
- 6. TOOLS 1. Press Office 2. Press Tours
- 7. News generation for the press; Press release distribution; Monthly media monitoring with competitors activity; Media Relations (daily work with media representatives, database updating, building loyal community); Monthly reports. Press Office Department is a powerful tool for travel business. It allows to build and grow strong and trustful media relations and set up communication flow with media on a regular basis 1.PRESSOFFICE
- 8. One of the most effective PR tools Top print editions Online publications Social Media influencers 2.PRESSTOURS
- 9. SCOPE OF WORK RUSSIA *The cost does not include travel related expenses, arrangements for the events etc. Project Description Period NET Cost per period, USD* Total NET Cost per Year, USD Press Office News generation for the press; Press release distribution; Monthly media monitoring with competitors activity; Media Relations (daily work with media representatives, database updating, building loyal community); Monthly reports. monthly 2 500 30 000 Press Trips Prior to season, up to 10 media in one trip, Agency coordinator included five times per year 2 000 10 000 TOTAL 40 000 Each following activity can be executed separately
- 10. SCOPE OF WORK UKRAINE Project Description Period NET Cost per period, USD* Total NET Cost per Year, USD Press Office News generation for the press; Press release distribution; Monthly media monitoring with competitors activity; Media Relations (daily work with media representatives, database updating, building loyal community); Monthly reports. monthly 2 000 24 000 Press Trips Prior to season, up to 10 media in one trip, Agency coordinator included five times per year 2 000 10 000 TOTAL 34 000 *The cost does not include travel related expenses, arrangements for the events etc. Each following activity can be executed separately
- 11. DELIVERABLES FOR RUSSIA AND UKRAINE 36+ (6+ pages each) articles in premium editions on the results of press-tours Multiple publications on results of press releases and newsletters distribution to target media Total media value per year $660,000 Media value is an equivalent of advertising price of particular outlet. Added value $553,200
- 12. THANK YOU! 7/1 T. Shevchenko Provulok (Lane), Office 4 Kyiv 01001, Ukraine Tel. +380 (44) 278-73-31 office@globalmarketing.com.ua