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Richard Howell
Richard Howell

Richard Howell has extensive experience in business strategy, marketing, sales, business development, general management, and cross-functional leadership. He has expertise in areas such as strategic planning, new product development, branding, marketing and sales operations, market research, and project management. Throughout his career he has successfully led launch teams, developed marketing strategies, and collaborated on cross-border projects.

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Business Strategy Marketing and Sales Business Development and Acquisitions General Management Cross- Functional Leadership Richard Howell Blue-sky market projections Strategy and Commercial Assessment Revenue and Expense Modeling Strategic Planning New Product Planning Product Development Strategy Financial Planning Business Modeling Forecasting and Analytics Strategic | Results-Oriented | Cross-Functional Leader Brand Strategy Lifecycle Management / Brand protection Sales Promotion Agency Management Market analysis Market Research Insight and competitive intelligence research Product and sales training PR and Communications KOL development Mission/Vision Creation Team Building and Collaboration Project Management Team Leadership: International collaboration New Product Launch Matrix Management Issue Resolution Change management Resource Prioritization Internal and External Influence Cross-Functional Communication Marketing and sales excellence training Coaching Medical writing
Cross functional leadership Mission/Vision Creation Team Building and Collaboration Project Management International collaboration New Product Launch
Business Strategy Strategic Planning New Product Planning Product Development Strategy Financial Planning Business Modeling Forecasting and Analytics
Marketing and Sales Brand Strategy Lifecycle Management / Brand protection Sales Promotion Agency Management Market analysis Market Research Insight and competitive intelligence research Product and sales training PR and Communications KOL development
Business Development and Acquisitions Blue-sky market projections Strategy and Commercial Assessment Revenue and Expense Modeling
General Management Matrix Management Issue Resolution Change management Resource Prioritization Internal and External Influence Cross-Functional Communication Marketing and sales excellence training Coaching Medical writing
Mission/Vision Creation 4 letters how hard can that be? Futurology Turbocharge T-cell immunosuppression 2nd line Iressa vs docetaxel
Team Building and Collaboration Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
Project Management BIOGEN re-branding Complex interaction of regulatory, logistics, IT, legal, artwork and component production Global reach Identified critical areas and those with accountability Deliver first product Oct. 2015
International collaboration Casodex global team Country PM training and briefing Organizing Wargames Neoral brand protection team Lectures on pharmacokinetics and generic product contamination in Iran and Taiwan
New Product Launch Marketing lead Simulect and Certican Global launch teams Marketing lead Iressa regional launch Marketing lead global new product development Xenotransplantation Oncology (regional)
Brand Strategy Simulect global launch FTY 720 fingolimod in-license Xenotransplantation Sandoglobulin positioning Opiate-receptor blockade Certican global launch Elidel psoriasis pre-launch Casodex re-positioning
Lifecycle Management / Brand protection Neoral team member Cyclosporin brand protection in emerging markets Casodex life cycle management plan
Sales Promotion Sales representative UK Specialist hospital sales UK Sales force effectiveness trainer emerging markets Extensive review of US promotional materials for compliance to FDA regulations (DMAC)
Agency Management Briefing and managing agencies in: UK Canada Switzerland USA Agency experience Copy director The Creative Edge Director Aerian Pharma Consulting LLC
Market analysis Iressa global charitable drug access Modelled potential impact of program Based on GDP and population Probability of patient access on corruption index IMS medical indices skunkworks Used relational data to identify market trends
Market Research Briefing market research projects Use and projected use IV immunoglobulin Testing target product profiles Insight research on: ADHD Osteoporosis
Insight and competitive intelligence research CI on the following areas: Colorectal cancer Prostate cancer Breast cancer NSC lung cancer NASH MS Glioblastoma Osteoporosis Neuro-psychopharmacy Thrombosis
Product and sales training Product training on cancer and immunology Commissioned an immunology lite book Wargames and positioning workshops
PR and Communications Communications trained Contributor to transplantation magazine Project managed the Prostate Line website portal creation; from briefing to contents to selecting and managing vendors
KOL development Identified KOLs in the UK, Canada and globally Created Immunology club for UK clinical immunologists Worked closely with KOLs to fine-tune their presentations Interviewed KOLs for insight research
Strategic Planning Developed strategy for re-launch of Sandoglobulin Improved packaging with giving set Focus on quality Expand into off-label neutropaenias Casodex Unclear positioning Developed clearer position and language
New Product Planning Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
Product Development Strategy Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
Financial Planning Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
Business Modeling Driver safety project Re-presented as not just a safety issue but a productivity issue Equated poor driving with increased costs and sales down-time Poor driving correlation with poor sale performance Modelled insurance data to show cost reduction from improving performance
Forecasting and Analytics Developed Iressa launch forecasting model Allowed use of population numbers to estimate market penetration Valuable in countries with no aor suspect market research data IMS medical indices Used relational data to identify interesting correlations Used these to drive hypotheses for primary research
Blue-sky market projections Xenotransplantation Created the Xenotransplantation launch and marketing plan FTY 720 fingolomod Marketing plans for transplantation and RA CD3-immunotoxin Marketing forecast and plans for tolerance induction
Strategy and Commercial Assessment Marketing input to licensing teams Input at MassConnect mentoring
Revenue and Expense Modeling Launch forecasts for: Iressa regional Simulect and Certican global transplant Certican RA Matritech prostate cancer diagnostic Veterinary use of novel compounds
Matrix Management Certican heavyweight team Collaboration as part of fast development team Biogen re-brand Identification of accountable and responsible parties Agreement on deliverable and timelines
Issue Resolution Swiss Biogen re-brand CH had changed name and now faced a potential unable to supply situation Worked with all parties to look for opportunities to streamline process Obtained exceptions to operate outside of SOP Calf serum potential contamination Had to re-prioritize the global roll out of Simulect Staggered launches and challenged country forecasts
Change management Global drive safety program Change management program Needed to identify and influence all the affected parties MSDO re-organization Supported team members to help them find new jobs Ensured all CVs up to date and offered practice interviews
Resource Prioritization Mentor on marketing powerhouse training scheme Trained brand managers on how to prioritize spend and time based on analysis of feasibility, speed, value and cost Simplified the process for small markets
Internal and External Influence Introduction of CD3 immunotoxin to Sandoz Created opportunity for 3 way conversation between Sandoz, the NIH and Sir Roy Calne Brand champion Memorable and motivating presentations to sales forces and brand managers
Cross-Functional Communication Wide experience in the industry means I have a high level of understanding of other departments r担les Marketing, clinical development, health and safety, packaging, logistics, regulatory etc.
Marketing and sales excellence training & Coaching Coach / mentor on marketing excellence and sales force effectiveness programs at Novartis Mentor at MassConnect
Medical writing Wrote draft of Simulect pivotal paper First fast track paper in The Lancet Editor for pre-submission to oncology journals Lancet Oncology Anti-Cancer drugs Journal of Clinical Oncology

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RKH_Interactive_CV_show

  • 1. Business Strategy Marketing and Sales Business Development and Acquisitions General Management Cross- Functional Leadership Richard Howell Blue-sky market projections Strategy and Commercial Assessment Revenue and Expense Modeling Strategic Planning New Product Planning Product Development Strategy Financial Planning Business Modeling Forecasting and Analytics Strategic | Results-Oriented | Cross-Functional Leader Brand Strategy Lifecycle Management / Brand protection Sales Promotion Agency Management Market analysis Market Research Insight and competitive intelligence research Product and sales training PR and Communications KOL development Mission/Vision Creation Team Building and Collaboration Project Management Team Leadership: International collaboration New Product Launch Matrix Management Issue Resolution Change management Resource Prioritization Internal and External Influence Cross-Functional Communication Marketing and sales excellence training Coaching Medical writing
  • 2. Cross functional leadership Mission/Vision Creation Team Building and Collaboration Project Management International collaboration New Product Launch
  • 3. Business Strategy Strategic Planning New Product Planning Product Development Strategy Financial Planning Business Modeling Forecasting and Analytics
  • 4. Marketing and Sales Brand Strategy Lifecycle Management / Brand protection Sales Promotion Agency Management Market analysis Market Research Insight and competitive intelligence research Product and sales training PR and Communications KOL development
  • 5. Business Development and Acquisitions Blue-sky market projections Strategy and Commercial Assessment Revenue and Expense Modeling
  • 6. General Management Matrix Management Issue Resolution Change management Resource Prioritization Internal and External Influence Cross-Functional Communication Marketing and sales excellence training Coaching Medical writing
  • 7. Mission/Vision Creation 4 letters how hard can that be? Futurology Turbocharge T-cell immunosuppression 2nd line Iressa vs docetaxel
  • 8. Team Building and Collaboration Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
  • 9. Project Management BIOGEN re-branding Complex interaction of regulatory, logistics, IT, legal, artwork and component production Global reach Identified critical areas and those with accountability Deliver first product Oct. 2015
  • 10. International collaboration Casodex global team Country PM training and briefing Organizing Wargames Neoral brand protection team Lectures on pharmacokinetics and generic product contamination in Iran and Taiwan
  • 11. New Product Launch Marketing lead Simulect and Certican Global launch teams Marketing lead Iressa regional launch Marketing lead global new product development Xenotransplantation Oncology (regional)
  • 12. Brand Strategy Simulect global launch FTY 720 fingolimod in-license Xenotransplantation Sandoglobulin positioning Opiate-receptor blockade Certican global launch Elidel psoriasis pre-launch Casodex re-positioning
  • 13. Lifecycle Management / Brand protection Neoral team member Cyclosporin brand protection in emerging markets Casodex life cycle management plan
  • 14. Sales Promotion Sales representative UK Specialist hospital sales UK Sales force effectiveness trainer emerging markets Extensive review of US promotional materials for compliance to FDA regulations (DMAC)
  • 15. Agency Management Briefing and managing agencies in: UK Canada Switzerland USA Agency experience Copy director The Creative Edge Director Aerian Pharma Consulting LLC
  • 16. Market analysis Iressa global charitable drug access Modelled potential impact of program Based on GDP and population Probability of patient access on corruption index IMS medical indices skunkworks Used relational data to identify market trends
  • 17. Market Research Briefing market research projects Use and projected use IV immunoglobulin Testing target product profiles Insight research on: ADHD Osteoporosis
  • 18. Insight and competitive intelligence research CI on the following areas: Colorectal cancer Prostate cancer Breast cancer NSC lung cancer NASH MS Glioblastoma Osteoporosis Neuro-psychopharmacy Thrombosis
  • 19. Product and sales training Product training on cancer and immunology Commissioned an immunology lite book Wargames and positioning workshops
  • 20. PR and Communications Communications trained Contributor to transplantation magazine Project managed the Prostate Line website portal creation; from briefing to contents to selecting and managing vendors
  • 21. KOL development Identified KOLs in the UK, Canada and globally Created Immunology club for UK clinical immunologists Worked closely with KOLs to fine-tune their presentations Interviewed KOLs for insight research
  • 22. Strategic Planning Developed strategy for re-launch of Sandoglobulin Improved packaging with giving set Focus on quality Expand into off-label neutropaenias Casodex Unclear positioning Developed clearer position and language
  • 23. New Product Planning Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
  • 24. Product Development Strategy Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
  • 25. Financial Planning Certican heavyweight team Collaboration as part of fast development team Optimise MSDO marketing team Team prioritization of product mix & support Agreed fairness of workload / interest
  • 26. Business Modeling Driver safety project Re-presented as not just a safety issue but a productivity issue Equated poor driving with increased costs and sales down-time Poor driving correlation with poor sale performance Modelled insurance data to show cost reduction from improving performance
  • 27. Forecasting and Analytics Developed Iressa launch forecasting model Allowed use of population numbers to estimate market penetration Valuable in countries with no aor suspect market research data IMS medical indices Used relational data to identify interesting correlations Used these to drive hypotheses for primary research
  • 28. Blue-sky market projections Xenotransplantation Created the Xenotransplantation launch and marketing plan FTY 720 fingolomod Marketing plans for transplantation and RA CD3-immunotoxin Marketing forecast and plans for tolerance induction
  • 29. Strategy and Commercial Assessment Marketing input to licensing teams Input at MassConnect mentoring
  • 30. Revenue and Expense Modeling Launch forecasts for: Iressa regional Simulect and Certican global transplant Certican RA Matritech prostate cancer diagnostic Veterinary use of novel compounds
  • 31. Matrix Management Certican heavyweight team Collaboration as part of fast development team Biogen re-brand Identification of accountable and responsible parties Agreement on deliverable and timelines
  • 32. Issue Resolution Swiss Biogen re-brand CH had changed name and now faced a potential unable to supply situation Worked with all parties to look for opportunities to streamline process Obtained exceptions to operate outside of SOP Calf serum potential contamination Had to re-prioritize the global roll out of Simulect Staggered launches and challenged country forecasts
  • 33. Change management Global drive safety program Change management program Needed to identify and influence all the affected parties MSDO re-organization Supported team members to help them find new jobs Ensured all CVs up to date and offered practice interviews
  • 34. Resource Prioritization Mentor on marketing powerhouse training scheme Trained brand managers on how to prioritize spend and time based on analysis of feasibility, speed, value and cost Simplified the process for small markets
  • 35. Internal and External Influence Introduction of CD3 immunotoxin to Sandoz Created opportunity for 3 way conversation between Sandoz, the NIH and Sir Roy Calne Brand champion Memorable and motivating presentations to sales forces and brand managers
  • 36. Cross-Functional Communication Wide experience in the industry means I have a high level of understanding of other departments r担les Marketing, clinical development, health and safety, packaging, logistics, regulatory etc.
  • 37. Marketing and sales excellence training & Coaching Coach / mentor on marketing excellence and sales force effectiveness programs at Novartis Mentor at MassConnect
  • 38. Medical writing Wrote draft of Simulect pivotal paper First fast track paper in The Lancet Editor for pre-submission to oncology journals Lancet Oncology Anti-Cancer drugs Journal of Clinical Oncology