Rm 2
Download as ppt, pdf0 likes451 views
The document discusses problem definition and situation analysis in research. It provides guidance on identifying symptoms, writing decision statements, determining the unit of analysis, relevant variables, and research questions. Key aspects of situation analysis are identifying symptoms, determining causes, gathering background information through interviews and documents. The unit of analysis and types of variables - dependent, independent, categorical, continuous are also explained.
1 of 43
Downloaded 10 times
Ad
Recommended
SAC410 chapter 14
SAC410 chapter 14BealCollegeOnline
油
This chapter provides guidance on structuring and writing a policy analysis in 5 steps:
1) Identify the problem in 1-2 neutral sentences as a question that allows for multiple options.
2) Provide background facts to explain why the problem was chosen without recommendations.
3) Describe the overall context by identifying stakeholders and issues to consider like political, social, economic, and legal factors.
4) Analyze 3-5 options that are within the client's power and values, and evaluate each using identified criteria and pros and cons.
5) Recommend one option, discussing why it is better than others despite cons, and how to address remaining issues.Performance information, transparency and accountability in the health sector
Performance information, transparency and accountability in the health sectorOECD Governance
油
The document discusses the challenges and issues related to performance measurement and accountability in the health sector, particularly in the U.S. It highlights common problems such as difficulties in measuring performance, potential gaming of systems, and the mixed results from pay-for-performance initiatives. The author suggests that while measurement can drive improvement, there is a significant lack of trust and credibility in current systems, leading to calls for reimagining quality measurement.Sabriya Rice: "Does Pay for Performance Work?" 6.28.16
Sabriya Rice: "Does Pay for Performance Work?" 6.28.16reportingonhealth
油
The document discusses the challenges of covering emerging payment models in healthcare, focusing on various perspectives from dialysis providers, insurers, and hospitals. It highlights potential story angles related to pay-for-performance programs and seeks insights from behavioral economists and psychologists, particularly in the context of safety-net hospitals. Key questions raised include local financial impacts and innovations driven by necessity.Working as a Government Analyst
Working as a Government AnalystInforming Healthier Choices Programme
油
This document discusses the role of government analysts in the UK Department of Health. Government analysts provide evidence and advice to help develop and monitor health policies. Their work involves analyzing areas like health inequalities, smoking rates, and obesity trends. They assess current issues, options for improving health, the potential impact and costs of different policy options, and how to monitor the effects of policies. The skills required include understanding complex policies, collecting and presenting data, modeling, writing briefings, and teamwork. While the work provides varied challenges, disadvantages can include working away from direct patient care and limited opportunities for in-depth research publications.SAC410 Intro
SAC410 IntroBealCollegeOnline
油
This document provides an introduction to health policy analysis. It explains that policy analysis involves the systematic examination of a policy problem from the perspective of a stakeholder to help them make an informed choice. Health policy analysis determines if action should be taken to address a problem and what type of action. A strong policy analysis will include a problem statement, background on the issue, the relevant stakeholders and landscape, potential options to address the problem, and a recommendation. It discusses the key components that should be included in each section to perform a thorough analysis.Listening to the Patients: Uncovering the Hidden Value in Medicine
Listening to the Patients: Uncovering the Hidden Value in MedicineTrevor Fox
油
The document discusses the slow adoption of analytics in the pharmaceutical industry compared to other sectors, citing factors such as healthy profit margins, complex influencer landscapes, and regulatory challenges. It introduces the concept of the 'patient journey,' which systematically reviews the patient's experience with disease and treatment to identify unmet needs and leverage points. The document outlines a case study involving multiple sclerosis and emphasizes the importance of understanding interactions with various influencers throughout the patient journey.How hospitals can keep doctors happy
How hospitals can keep doctors happyVision Critical
油
Physician engagement is critical for a hospital's success, as unhappy doctors can cost millions in turnover. With 60% of physicians feeling uninformed about organizational strategies, hospitals are encouraged to involve them in decision-making through tailored insight communities. Improved engagement can enhance performance and ROI, ultimately benefiting both the physicians and the healthcare system.Digital Excellence Pharma Academy - Webinar & Online Certification Program
Digital Excellence Pharma Academy - Webinar & Online Certification ProgramAnup Soans
油
The healthcare decision-making landscape is changing, with insurers, governments, hospitals, and multi-specialists now having more influence in addition to doctors. Pharmaceutical companies must develop new skillsets and strategies like key account management, health economics, and real-world evidence generation in order to effectively engage and build relationships with these diverse set of players. Additionally, the rise of chronic diseases requires a shift from treatment to disease management, utilizing integrated approaches and uncommon partnerships with more patient-centricity.Case4ppt
Case4ppttefftsm
油
An 87-year-old African American widowed male was admitted to the hospital with recurrent pneumothorax, lung cancer, and chest pain. He has a history of hernia repair, knee replacement, and deep vein thrombosis. Lab tests showed high glucose, BUN, creatinine, and coagulation levels. He is taking multiple medications to treat hypertension, arrhythmia, gout, COPD, and infections. His care plan focuses on proper hydration, weight loss, regulating blood pressure through diet, and learning healthy cooking.Case4ppt
Case4ppttefftsm
油
An 87-year-old African American widowed male was admitted to the hospital with recurrent pneumothorax, lung cancer, and chest pain. He has a history of hernia repair, knee replacement, and deep vein thrombosis. Lab tests showed high glucose, BUN, creatinine, and coagulation levels. He is taking multiple medications to treat hypertension, arrhythmia, gout, COPD, and infections. His care plan focuses on proper hydration, weight loss, regulating blood pressure through diet, and learning healthy cooking.Rm 1
Rm 1Bob Bin
油
Research refers to a systematic search for knowledge through an objective and scientific process. There are different types of research including basic research, which aims to expand knowledge without addressing a specific problem, and applied research, which seeks to solve real-world problems. Research methods and methodology must be conducted scientifically and without bias to generate reliable information that can inform decision making.Case 3
Case 3tefftsm
油
A 60-year-old Caucasian male presents with low grade fever, mild low back pain, and extremity weakness. He has a history of steroid and antibiotic use and borderline lung function. He is not a surgical candidate. The patient has atherosclerosis, hypertension, a history of myocardial infarction and stroke, and is at risk for infections like MRSA and metastases. He has been prescribed corticosteroids, Temodar chemotherapy, and a diet of around 3000 calories per day with 53 grams of protein to avoid catabolism while monitoring kidney and electrolyte levels.Case3
Case3tefftsm
油
A 60-year-old Caucasian male presents with low grade fever, mild low back pain, and extremity weakness. He has a history of steroid and antibiotic use and borderline lung function. He is not a surgical candidate. The patient has atherosclerosis, hypertension, a history of myocardial infarction and stroke, and is at risk for infections like MRSA due to long-term steroid use. His treatment plan includes continuing steroids, starting temozolomide chemotherapy, and a diet prescription focusing on adequate calorie, protein, and fluid intake to prevent further issues.My module1
My module1tefftsm
油
Self-monitoring involves observing and recording aspects of one's behavior such as calorie intake, exercise, and weight. It provides encouragement and accountability, allowing one to track improvements and catch weight gain early. Records also ensure proper nutrition and aid healthcare providers. Self-monitoring has been shown to benefit weight loss maintenance after programs end by extending behavior modification.Rm 6
Rm 6Bob Bin
油
This document discusses secondary data sources for research. Secondary data is data that was collected by someone else for another purpose. It has advantages like being inexpensive and rapid to obtain, but disadvantages like uncertain accuracy and potentially being outdated. When using secondary data, researchers should evaluate if the data is applicable to their research questions, population, and time period of interest. Common objectives for using secondary data include fact finding, model building, and data-based marketing. The document provides examples of internal, external, government, and commercial secondary data sources.Rfp for data management agency cg
Rfp for data management agency cgK Madan Gopal
油
This document outlines the scope of work for analyzing compliance of the Rashtriya Swasthya Bima Yojana (RSBY) health insurance scheme in Chhattisgarh. It seeks proposals from agencies to [1] support monitoring of RSBY activities including enrollment, hospital empanelment, hospitalization, claims, awareness and grievances; [2] conduct communication audits; [3] perform audits of RSBY processes, hospital documentation, transactions, and random concurrent/regular audits of claims; and [4] conduct random user experience surveys. The selected agency will work closely with the state government and other RSBY stakeholders to monitor and improve the implementation of the public health insurance program.Business Research Methods - William Zikmund
Business Research Methods - William ZikmundBajiraoPeshwa2
油
Chapter 6.1 of William G. Zikmund's 'Business Research Methods' discusses the importance of problem definition in management, emphasizing the need to identify management problems that affect business performance and the process of defining those problems through research objectives. It outlines steps such as understanding decision-maker objectives, isolating issues from symptoms, determining research objectives, and identifying relevant variables and hypotheses. Chapter 6.2 highlights the formulation of a research proposal, detailing key questions related to study purpose, data collection, and analysis methods.Business Research Methods - William Zikmund
Business Research Methods - William ZikmundBajiraoPeshwa2
油
The document outlines the process of problem definition in management, emphasizing the distinction between management problems and symptoms. It describes how to identify the true problem, establish research objectives, and determine the relevant variables and hypotheses necessary for effective business research. Additionally, it highlights key questions to consider when drafting a research proposal, focusing on study purpose, data requirements, and methodology.Problem definition /identification in Research
Problem definition /identification in ResearchShameem Ali
油
This document outlines the key steps in properly defining a marketing research problem which includes identifying background issues, defining the management problem, determining the research question, estimating the value of information, isolating the problems from symptoms, determining the appropriate unit of analysis, and identifying relevant variables. Proper problem definition is critical as it guides the entire research process and ensures the research answers the right questions to aid decision making.Problem Definition &The Research Proposal
Problem Definition &The Research Proposal Jubayer Alam Shoikat
油
The document outlines the process of problem definition and research proposal formulation in a business context. It emphasizes the significance of identifying research problems through experience, theory, and literature while adhering to criteria for selection and formulation. It further details the steps necessary for defining a problem, such as understanding objectives, isolating issues from symptoms, and establishing relevant variables and research questions.Research design
Research designkompellark
油
The document discusses research design and different types of research designs including exploratory, descriptive, and causal research designs. It provides details on each type of design, their purposes, appropriate research questions to address, and common methods used. Exploratory research aims to gain background information and define problems, descriptive research describes phenomena, and causal research determines causality between variables. The document also discusses important considerations for research design such as defining constructs, developing operational definitions, specifying objectives, and controlling for extraneous variables.PROBLEM DEFINITION AND RESEARCH PROPOSAL
PROBLEM DEFINITION AND RESEARCH PROPOSAL Tooba Shafique
油
This document outlines the steps for properly defining a research problem and developing a research proposal. It discusses the importance of starting with a clear problem definition by understanding the key symptoms and relevant issues. The process involves writing a managerial decision statement and research objectives, determining the unit and variables of analysis, and developing research questions and hypotheses. Finally, it notes that a research proposal provides an outline of the entire research process to give readers a summary of the planned project.Malhotra02
Malhotra02Mohamed Kamhawi
油
The document outlines the process of defining a marketing research problem and developing an approach to solve it. It discusses important tasks like discussing the problem with decision makers, interviews with experts, and secondary data analysis. It emphasizes that properly defining the problem is crucial before analyzing any data collected. The problem definition leads to the development of specific research questions, hypotheses, and identification of necessary information to address the problem components. The summary provides an overview of the key steps and concepts discussed in the document.BAEB601 Chapter 1: Introduction to Research Methodology (Part 2)
BAEB601 Chapter 1: Introduction to Research Methodology (Part 2)Dr Nur Suhaili Ramli
油
This document defines key concepts in research methodology. It discusses defining problems, understanding objectives, isolating variables, stating research questions, and classifying research. Research can be exploratory, descriptive, or causal. The stages of research are problem identification, establishing objectives and questions, research design, data collection and analysis, and reporting results. Research proposals explain the purpose, methodology, procedures, costs and timeline of a study.Ch 2 Marketing research
Ch 2 Marketing researchRitesh Kumar
油
The document outlines the key steps and considerations in defining a marketing research problem and developing an approach to address it. It discusses defining the management decision problem, conducting discussions with decision-makers and experts, analyzing secondary data and qualitative research. It emphasizes properly defining the specific marketing research problem and its components before developing the research approach, which includes establishing objectives, analytical models, research questions, hypotheses and specifying the necessary information.Problem definition Lecture-6
Problem definition Lecture-6University of Balochistan
油
The document discusses the process of problem definition and research proposal development, emphasizing the importance of accurately defining research objectives and identifying the specific business problem to guide effective research. It outlines various research techniques, data collection methods, and the complexities involved in problem identification, which can significantly impact the direction and success of a research project. Additionally, it highlights that clear research questions, hypotheses, and objectives are vital for ensuring relevant and actionable outcomes in research.The Business Research Method
The Business Research MethodGeorgian Court University
油
Business research is a systematic process of inquiry that provides information to guide business decisions. It involves planning, collecting data, analyzing data, and reporting findings. The goal is to answer a research question, test a hypothesis, and reduce risk or predict outcomes for business decisions. Both qualitative and quantitative research methods can be used.MK 313 Lecture No. 3.pptx
MK 313 Lecture No. 3.pptxAhmadMajidAli1
油
This document outlines the marketing research process and defining the problem and research objectives. It discusses the 11 steps of the marketing research process, including establishing the need, defining the problem, setting objectives, determining research design, identifying data sources, collecting and analyzing data, and communicating insights. It emphasizes that properly defining the problem is crucial. Research objectives should specify what information is needed to solve the problem. Hypotheses can help guide objective development. A proposal contracts the research deliverables.Business Research Methods. problem definition literature review and qualitati...
Business Research Methods. problem definition literature review and qualitati...Ahsan Khan Eco (Superior College)
油
The document outlines the process of problem definition in research, emphasizing the distinction between actual conditions and desired states. It elaborates on developing research objectives, questions, and hypotheses, utilizing both primary and secondary data to understand business problems. Additionally, it categorizes secondary data sources and provides guidelines for evaluating their applicability and accuracy.009428504.pdf
009428504.pdfEidTahir
油
This document discusses the key steps in defining a marketing research problem and conducting the research process. It outlines identifying the problem, stating research objectives, determining if the information already exists and if the question can be answered. It also covers translating the management problem into a research problem, understanding the decision environment, using symptoms to clarify the problem, and recognizing opportunities. The document then discusses the research design, data collection methods, data analysis, reporting results, and following up on the research. Finally, it briefly touches on managing the research process through a research request and request for proposal.More Related Content
Viewers also liked (8)
Case4ppt
Case4ppttefftsm
油
An 87-year-old African American widowed male was admitted to the hospital with recurrent pneumothorax, lung cancer, and chest pain. He has a history of hernia repair, knee replacement, and deep vein thrombosis. Lab tests showed high glucose, BUN, creatinine, and coagulation levels. He is taking multiple medications to treat hypertension, arrhythmia, gout, COPD, and infections. His care plan focuses on proper hydration, weight loss, regulating blood pressure through diet, and learning healthy cooking.Case4ppt
Case4ppttefftsm
油
An 87-year-old African American widowed male was admitted to the hospital with recurrent pneumothorax, lung cancer, and chest pain. He has a history of hernia repair, knee replacement, and deep vein thrombosis. Lab tests showed high glucose, BUN, creatinine, and coagulation levels. He is taking multiple medications to treat hypertension, arrhythmia, gout, COPD, and infections. His care plan focuses on proper hydration, weight loss, regulating blood pressure through diet, and learning healthy cooking.Rm 1
Rm 1Bob Bin
油
Research refers to a systematic search for knowledge through an objective and scientific process. There are different types of research including basic research, which aims to expand knowledge without addressing a specific problem, and applied research, which seeks to solve real-world problems. Research methods and methodology must be conducted scientifically and without bias to generate reliable information that can inform decision making.Case 3
Case 3tefftsm
油
A 60-year-old Caucasian male presents with low grade fever, mild low back pain, and extremity weakness. He has a history of steroid and antibiotic use and borderline lung function. He is not a surgical candidate. The patient has atherosclerosis, hypertension, a history of myocardial infarction and stroke, and is at risk for infections like MRSA and metastases. He has been prescribed corticosteroids, Temodar chemotherapy, and a diet of around 3000 calories per day with 53 grams of protein to avoid catabolism while monitoring kidney and electrolyte levels.Case3
Case3tefftsm
油
A 60-year-old Caucasian male presents with low grade fever, mild low back pain, and extremity weakness. He has a history of steroid and antibiotic use and borderline lung function. He is not a surgical candidate. The patient has atherosclerosis, hypertension, a history of myocardial infarction and stroke, and is at risk for infections like MRSA due to long-term steroid use. His treatment plan includes continuing steroids, starting temozolomide chemotherapy, and a diet prescription focusing on adequate calorie, protein, and fluid intake to prevent further issues.My module1
My module1tefftsm
油
Self-monitoring involves observing and recording aspects of one's behavior such as calorie intake, exercise, and weight. It provides encouragement and accountability, allowing one to track improvements and catch weight gain early. Records also ensure proper nutrition and aid healthcare providers. Self-monitoring has been shown to benefit weight loss maintenance after programs end by extending behavior modification.Rm 6
Rm 6Bob Bin
油
This document discusses secondary data sources for research. Secondary data is data that was collected by someone else for another purpose. It has advantages like being inexpensive and rapid to obtain, but disadvantages like uncertain accuracy and potentially being outdated. When using secondary data, researchers should evaluate if the data is applicable to their research questions, population, and time period of interest. Common objectives for using secondary data include fact finding, model building, and data-based marketing. The document provides examples of internal, external, government, and commercial secondary data sources.Rfp for data management agency cg
Rfp for data management agency cgK Madan Gopal
油
This document outlines the scope of work for analyzing compliance of the Rashtriya Swasthya Bima Yojana (RSBY) health insurance scheme in Chhattisgarh. It seeks proposals from agencies to [1] support monitoring of RSBY activities including enrollment, hospital empanelment, hospitalization, claims, awareness and grievances; [2] conduct communication audits; [3] perform audits of RSBY processes, hospital documentation, transactions, and random concurrent/regular audits of claims; and [4] conduct random user experience surveys. The selected agency will work closely with the state government and other RSBY stakeholders to monitor and improve the implementation of the public health insurance program.Similar to Rm 2 (20)
Business Research Methods - William Zikmund
Business Research Methods - William ZikmundBajiraoPeshwa2
油
Chapter 6.1 of William G. Zikmund's 'Business Research Methods' discusses the importance of problem definition in management, emphasizing the need to identify management problems that affect business performance and the process of defining those problems through research objectives. It outlines steps such as understanding decision-maker objectives, isolating issues from symptoms, determining research objectives, and identifying relevant variables and hypotheses. Chapter 6.2 highlights the formulation of a research proposal, detailing key questions related to study purpose, data collection, and analysis methods.Business Research Methods - William Zikmund
Business Research Methods - William ZikmundBajiraoPeshwa2
油
The document outlines the process of problem definition in management, emphasizing the distinction between management problems and symptoms. It describes how to identify the true problem, establish research objectives, and determine the relevant variables and hypotheses necessary for effective business research. Additionally, it highlights key questions to consider when drafting a research proposal, focusing on study purpose, data requirements, and methodology.Problem definition /identification in Research
Problem definition /identification in ResearchShameem Ali
油
This document outlines the key steps in properly defining a marketing research problem which includes identifying background issues, defining the management problem, determining the research question, estimating the value of information, isolating the problems from symptoms, determining the appropriate unit of analysis, and identifying relevant variables. Proper problem definition is critical as it guides the entire research process and ensures the research answers the right questions to aid decision making.Problem Definition &The Research Proposal
Problem Definition &The Research Proposal Jubayer Alam Shoikat
油
The document outlines the process of problem definition and research proposal formulation in a business context. It emphasizes the significance of identifying research problems through experience, theory, and literature while adhering to criteria for selection and formulation. It further details the steps necessary for defining a problem, such as understanding objectives, isolating issues from symptoms, and establishing relevant variables and research questions.Research design
Research designkompellark
油
The document discusses research design and different types of research designs including exploratory, descriptive, and causal research designs. It provides details on each type of design, their purposes, appropriate research questions to address, and common methods used. Exploratory research aims to gain background information and define problems, descriptive research describes phenomena, and causal research determines causality between variables. The document also discusses important considerations for research design such as defining constructs, developing operational definitions, specifying objectives, and controlling for extraneous variables.PROBLEM DEFINITION AND RESEARCH PROPOSAL
PROBLEM DEFINITION AND RESEARCH PROPOSAL Tooba Shafique
油
This document outlines the steps for properly defining a research problem and developing a research proposal. It discusses the importance of starting with a clear problem definition by understanding the key symptoms and relevant issues. The process involves writing a managerial decision statement and research objectives, determining the unit and variables of analysis, and developing research questions and hypotheses. Finally, it notes that a research proposal provides an outline of the entire research process to give readers a summary of the planned project.Malhotra02
Malhotra02Mohamed Kamhawi
油
The document outlines the process of defining a marketing research problem and developing an approach to solve it. It discusses important tasks like discussing the problem with decision makers, interviews with experts, and secondary data analysis. It emphasizes that properly defining the problem is crucial before analyzing any data collected. The problem definition leads to the development of specific research questions, hypotheses, and identification of necessary information to address the problem components. The summary provides an overview of the key steps and concepts discussed in the document.BAEB601 Chapter 1: Introduction to Research Methodology (Part 2)
BAEB601 Chapter 1: Introduction to Research Methodology (Part 2)Dr Nur Suhaili Ramli
油
This document defines key concepts in research methodology. It discusses defining problems, understanding objectives, isolating variables, stating research questions, and classifying research. Research can be exploratory, descriptive, or causal. The stages of research are problem identification, establishing objectives and questions, research design, data collection and analysis, and reporting results. Research proposals explain the purpose, methodology, procedures, costs and timeline of a study.Ch 2 Marketing research
Ch 2 Marketing researchRitesh Kumar
油
The document outlines the key steps and considerations in defining a marketing research problem and developing an approach to address it. It discusses defining the management decision problem, conducting discussions with decision-makers and experts, analyzing secondary data and qualitative research. It emphasizes properly defining the specific marketing research problem and its components before developing the research approach, which includes establishing objectives, analytical models, research questions, hypotheses and specifying the necessary information.Problem definition Lecture-6
Problem definition Lecture-6University of Balochistan
油
The document discusses the process of problem definition and research proposal development, emphasizing the importance of accurately defining research objectives and identifying the specific business problem to guide effective research. It outlines various research techniques, data collection methods, and the complexities involved in problem identification, which can significantly impact the direction and success of a research project. Additionally, it highlights that clear research questions, hypotheses, and objectives are vital for ensuring relevant and actionable outcomes in research.The Business Research Method
The Business Research MethodGeorgian Court University
油
Business research is a systematic process of inquiry that provides information to guide business decisions. It involves planning, collecting data, analyzing data, and reporting findings. The goal is to answer a research question, test a hypothesis, and reduce risk or predict outcomes for business decisions. Both qualitative and quantitative research methods can be used.MK 313 Lecture No. 3.pptx
MK 313 Lecture No. 3.pptxAhmadMajidAli1
油
This document outlines the marketing research process and defining the problem and research objectives. It discusses the 11 steps of the marketing research process, including establishing the need, defining the problem, setting objectives, determining research design, identifying data sources, collecting and analyzing data, and communicating insights. It emphasizes that properly defining the problem is crucial. Research objectives should specify what information is needed to solve the problem. Hypotheses can help guide objective development. A proposal contracts the research deliverables.Business Research Methods. problem definition literature review and qualitati...
Business Research Methods. problem definition literature review and qualitati...Ahsan Khan Eco (Superior College)
油
The document outlines the process of problem definition in research, emphasizing the distinction between actual conditions and desired states. It elaborates on developing research objectives, questions, and hypotheses, utilizing both primary and secondary data to understand business problems. Additionally, it categorizes secondary data sources and provides guidelines for evaluating their applicability and accuracy.009428504.pdf
009428504.pdfEidTahir
油
This document discusses the key steps in defining a marketing research problem and conducting the research process. It outlines identifying the problem, stating research objectives, determining if the information already exists and if the question can be answered. It also covers translating the management problem into a research problem, understanding the decision environment, using symptoms to clarify the problem, and recognizing opportunities. The document then discusses the research design, data collection methods, data analysis, reporting results, and following up on the research. Finally, it briefly touches on managing the research process through a research request and request for proposal.Research process & design
Research process & designVichitra Kumar
油
Research is used in business decision making to apply scientific methods to management problems in a systematic way. The research process involves defining the problem, designing the study, collecting and analyzing data, interpreting results, and reporting findings. There are different types of research designs depending on whether the goal is exploratory, descriptive, or testing hypotheses. Exploratory research explores problems broadly while descriptive and experimental research more specifically describe characteristics or test relationships between variables.malhotra_mr7e_02.pptx Marketing Research
malhotra_mr7e_02.pptx Marketing ResearchShamailaBurney1
油
Chapter 2 of 'Marketing Research: An Applied Orientation' discusses the importance of defining marketing research problems and the processes involved in developing an approach. It outlines various tasks for problem definition, such as discussions with decision-makers and qualitative research, and highlights the need to link data analysis directly to identified issues. The chapter also covers topics like the environmental context of problems, the role of theory, and the integration of mobile and social media in marketing research.Problem definition and research proposal(brm)
Problem definition and research proposal(brm)university of peshawar
油
The document discusses defining research problems and developing research proposals. It begins by explaining the importance of properly defining the research problem, which determines what will be done and how, and can achieve. The next sections cover selecting a research problem, understanding the background, isolating the true problem versus symptoms, determining the unit and relevant variables, and stating research questions and objectives. It also discusses developing a research proposal, which provides a framework for the research design, methodology, timeline, budget, and intended outcomes. The key steps in problem definition and developing an effective research proposal are to clearly identify the purpose of the study and methodology that will be followed.Marketing Research
Marketing ResearchKarthik Jeganathan
油
This document provides an overview of marketing research. It defines marketing research and discusses its uses, including understanding customer needs, developing and testing strategies, and evaluating programs. Several examples of marketing research topics are given. The key stages of the marketing research process are outlined, including problem definition, research design, data collection and analysis. Common pitfalls are also mentioned.Problem Definition in research design
Problem Definition in research designAbu Bashar
油
The document outlines the stages of the research process, including problem discovery, research design, sampling, data gathering, processing, analysis, and reporting. It emphasizes the significance of defining research problems and objectives, distinguishing between management decision problems and research problems, and formulating research questions and hypotheses. Examples are provided to illustrate how to compare demographic profiles and test statistical relationships.BRM ALL PPTS.pdf
BRM ALL PPTS.pdfayushi1306
油
This document provides an overview of business research methods. It discusses what business research is, the importance and objectives of research, and different types of research including descriptive, exploratory, applied, and basic research. It also outlines the stages of the research process including defining objectives, research design, sampling, data collection, analysis, and reporting. Finally, it discusses problem formulation and identifying the appropriate unit and variables for analysis.Business Research Methods. problem definition literature review and qualitati...
Business Research Methods. problem definition literature review and qualitati...Ahsan Khan Eco (Superior College)
油
Ad
More from Bob Bin (20)
Plant Location
Plant LocationBob Bin
油
Plant location involves choosing an ideal region and site for a business or factory. An ideal location minimizes costs while maximizing market share, profits, and social benefits. Location studies consider regional, community, and site-specific factors. Key factors in choosing a location include: availability of raw materials, proximity to markets, transportation access, labor supply, infrastructure like power and capital, natural resources, government incentives, and personal preferences. Locations may be urban, rural, or suburban areas, each with their own advantages and disadvantages regarding costs, space, resources, and regulations. Models for evaluating potential locations include factor rating, point rating, and qualitative factor analysis. Governments influence location decisions to promote balanced regional development.B A S I C S O F Pharmacology
B A S I C S O F PharmacologyBob Bin
油
This document provides an overview of basic pharmacology concepts including:
1) Definitions of key terms like pharmacology, pharmacodynamics, pharmacokinetics and the processes of absorption, distribution, metabolism and excretion.
2) Classification of drugs by their mechanisms and sites of action as well as drug scheduling systems.
3) Factors influencing drug absorption, distribution, metabolism and excretion such as formulation, dose regimes and plasma drug levels.P L A Nt Layout1
P L A Nt Layout1Bob Bin
油
The document discusses different types of facility and plant layouts. It describes layout as planning the location of machines, workstations, storage areas, and infrastructure to optimize material and personnel flow. The objectives are to develop an economical layout that meets production needs while considering building constraints. Key factors for the layout decision include production type and scale, equipment, and expansion potential. The main types discussed are product/line layout, which facilitates continuous flow but requires more capital; process/functional layout, which has lower initial costs but higher material handling; and combination layouts.L E G A L A S P E C T S O F B U S I N E S S 6
L E G A L A S P E C T S O F B U S I N E S S 6Bob Bin
油
This document discusses key aspects of companies and corporate governance under the Indian Companies Act of 1956. It defines a company and its key characteristics such as separate legal entity, perpetual succession, transferable shares, and more. It also covers types of companies based on liability, number of members, and other criteria. Additionally, it explains the process of company formation including promotion, registration, raising capital, and commencement of business. Key documents like the memorandum, articles of association, and prospectus are also summarized.L E G A L A S P E C T S O F B U S I N E S S 5
L E G A L A S P E C T S O F B U S I N E S S 5Bob Bin
油
The document discusses various aspects of bills of exchange, cheques, and companies under Indian law. It defines a bill of exchange as a written instrument containing an unconditional order to pay a sum of money. Key points include: bills of exchange must have three parties (drawer, drawee, payee); a cheque is a bill of exchange drawn on a bank and payable on demand; crossing helps ensure payment is made through a bank; bouncing a cheque can lead to legal liability for the drawer. A company is defined as an incorporated association with characteristics like separate legal identity and limited liability.L E G A L A S P E C T S O F B U S I N E S S 4
L E G A L A S P E C T S O F B U S I N E S S 4Bob Bin
油
The document discusses key concepts around promissory notes and negotiable instruments under Indian law. It defines a promissory note as a written unconditional undertaking signed by the maker to pay a certain sum of money. It outlines the essential features of a promissory note, including that it must be in writing, contain an express promise to pay a definite sum of money to a certain payee, and be signed by the maker. The document also discusses negotiable instruments more broadly and the roles of parties in a promissory note transaction.L E G A L A S P E C T S O F B U S I N E S S 3
L E G A L A S P E C T S O F B U S I N E S S 3Bob Bin
油
The document discusses key concepts from the Sale of Goods Act of 1930 in India. It explains that prior to 1930, sale and purchase transactions were governed by the Indian Contract Act of 1872, but certain sections were repealed and replaced by the Sale of Goods Act. The new act covers "goods" but excludes actionable claims, money, and immovable property. A contract of sale involves a seller transferring ownership of goods to a buyer in exchange for a price and requires both parties, goods, transfer of property rights, and a price.L E G A L A S P E C T S O F B U S I N E S S 2
L E G A L A S P E C T S O F B U S I N E S S 2Bob Bin
油
This document discusses key concepts related to contracts under Indian law, including:
1) The distinction between an agreement and a contract, where an agreement requires an offer and acceptance but a contract also requires legal enforceability.
2) The capacity of parties to enter contracts, including requirements of being of age of majority, of sound mind, and not otherwise legally disqualified.
3) Essential elements for a valid contract such as offer, acceptance, consideration (something in return), and free consent without coercion, undue influence, fraud or mistake.
4) Various ways a contract can be discharged, including performance, mutual agreement, operation of law, impossibility, lapse of time, or breach.L E G A L A S P E C T S O F B U S I N E S S
L E G A L A S P E C T S O F B U S I N E S SBob Bin
油
This document provides an overview of legal aspects related to business and commercial transactions under Indian law. It discusses the syllabus for the course, which covers key acts governing contracts, sale of goods, companies, negotiable instruments, and monopolistic trade practices. The bulk of the document focuses on explaining the Indian Contract Act of 1872, including the sources and types of mercantile law, the meaning and essential elements of a valid contract, and how contracts are classified based on their creation, execution, and enforceability. It defines key terms and concepts and provides examples to illustrate contract types and principles under Indian commercial law.Busi Potential Africa
Busi Potential AfricaBob Bin
油
The document discusses business opportunities and challenges in Sub-Saharan Africa. It outlines the vast natural resources available in countries like South Africa, Nigeria, Kenya, and Ethiopia. Key industries for potential Indian exports include pharmaceuticals, chemicals, plastics, and manufactured goods. However, doing business also faces risks like payment issues, lack of infrastructure, and corruption. Careful planning and partnerships are recommended to navigate risks and take advantage of Africa's growing markets.Employment Communication 04
Employment Communication 04Bob Bin
油
This document discusses techniques for answering interview questions and categorizes common types of questions. It outlines 6 categories of questions: 1) experience, 2) credentials, 3) mute/dumb questions, 4) vision-related questions, 5) opinion questions, and 6) behavioural/managerial questions. It then provides 4 techniques for tackling such questions: 1) reframing technique, 2) behavioral technique, 3) compelling story technique, and 4) Abraham Lincoln technique.E M P L O Y M E N T C O M M U N I C A T I O N...03
E M P L O Y M E N T C O M M U N I C A T I O N...03Bob Bin
油
The document provides guidance on various aspects of the recruitment process including screening applicants, interviewing, making recommendations, writing resumes and cover letters, preparing for and facing interviews, and following up with thank you letters. It offers tips for writing effective application letters and resumes, highlighting qualifications and skills, and interview preparation and performance.Aids
AidsBob Bin
油
AIDS stands for Acquired Immune Deficiency Syndrome, which is a serious condition that weakens the immune system, leaving the body unable to fight illness. It is the final stage of HIV infection, which can progress over many years from initial infection with the Human Immunodeficiency Virus (HIV). While there is no cure for HIV/AIDS, new medications can suppress the virus and restore immune function, allowing many infected individuals to lead normal lives.Rm 9
Rm 9Bob Bin
油
This document discusses analysis of variance (ANOVA) and its use in comparing the means of two or more populations. It provides an example of using a one-way ANOVA to test whether there are differences between the performances of three salesmen based on their revenue amounts over five occasions. Tables are included reproducing the data with column totals and sums of squares, and the correction factor is calculated. Finally, a second example is given about checking for differences between four training programs based on employee test scores.Rm 7
Rm 7Bob Bin
油
The document discusses various qualitative research methods like unstructured interviews, group discussions, word associations, and role playing. It also discusses quantitative research methods like chi-square tests. Some key points:
- Unstructured interviews are long, open-ended interactions between an interviewer and participant.
- Group discussions involve 6-10 people exchanging views on a topic with a moderator.
- Qualitative methods help understand underlying attitudes and covert behaviors.
- The document explains how to perform chi-square tests to analyze survey data and test hypotheses. Examples of chi-square calculations and tests are provided.Rm 5
Rm 5Bob Bin
油
This document discusses various research methods used in surveys, including different ways of communicating with respondents like personal interviews, telephone interviews, and self-administered questionnaires. It also covers the advantages and disadvantages of different data collection methods like mail surveys, e-mail questionnaires, internet surveys, and observation. Physiological measures that can be used in observation like eye tracking, pupilometers, and voice pitch analysis are also summarized.Rm 4
Rm 4Bob Bin
油
The document outlines the steps in the research process, which are: defining the research problem, reviewing previous literature, formulating hypotheses, designing the research, collecting data, analyzing data, and interpreting and reporting findings. It discusses each step in more detail, covering topics like reviewing concepts and theories, different research designs and sampling techniques, methods of data collection, types of data analysis, and interpreting findings to develop theories.Rm 3
Rm 3Bob Bin
油
The document discusses different types of marketing research, including basic marketing research which is conducted without a specific decision in mind versus applied marketing research which addresses the needs of a particular organization. It provides examples of different types of marketing research like concept research, pricing research, product research, distribution research, and promotion research. The document also provides examples of how different companies have used various marketing research methods.R M Notes
R M NotesBob Bin
油
This document provides an overview of a research methodology course taught by Farha Hassan at PIMSR. The course covers key topics in research methods including defining a research problem, research design, data collection methods, data analysis techniques, and writing a research report. Reference texts for the course are also listed. The course aims to teach students the relevant concepts and steps involved in conducting research in management.C A N C E R A N D I M M U N O T H E R A P Y
C A N C E R A N D I M M U N O T H E R A P YBob Bin
油
Cancer and immunotherapy were discussed. There are two main types of cancer - malignant tumors which can be named using suffixes like carcinoma or sarcoma, and benign tumors named with -oma. Immunotherapy works by activating or suppressing the immune system to target cancers. Activation immunotherapies for cancer treatment include BCG immunotherapy for bladder cancer, dendritic cell-based immunotherapy, and T cell adoptive immunotherapy.Ad
Rm 2
- 1. 油
- 2. 油
- 3. 油
- 4. Complex Situation frequency Pricing problems Dramatic changes Sudden fall in the sales How widespread are the symptoms? Situations with multiple symptoms/widespread symptoms Symptom ambiguity Decreased turnover/lower job satisfaction
- 5. An automobile company may exhibit symptoms such as increasing complaints about car handling, increased warranty costs, higher labor costs, lower performance rating, etc Production as problem area Mileage problems, unpleasant environment, car appearance, etc Widespread symptoms
- 6. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions
- 7. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions
- 8. Gathering of background information Gaining awareness of the market place conditions Some exploratory research to be conducted Interviews with key people
- 9. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions
- 10. Interviews with key decision makers Once symptoms are identified, the researcher must probe to identify possible causes of these changes Probing is a technique that draws deeper explanations from the discussion To know, What has changed? Identify potential causes of change Changes in documents, financial statements, etc Changes can be identified by tracking news about competitors and customers
- 11. Eg A firm has a problem with advertising effectiveness, the possible causes may be low brand awareness wrong brand image use of wrong media too small budget
- 12. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions
- 13. Decision statements capture the objectives in a way that invites multiple solutions Decision statements may be translated into research objectives Researcher should visualise what will need to be measured and what type of study will be needed Note: Each research objective states a potential result
- 14. 油
- 15. To determine how committed customers are to the restaurant To determine how frequently the customers visit one restaurant relative to the competition To find out the profile of customers that spend significantly more than average each time they visit the restaurant
- 16. A research study will be conducted that Shows how much each of several key variables relates to customer commitment and patronage frequency Provides a description of the type of customer that spends most of the money
- 17. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions
- 18. The unit of analysis of a study indicates what or who should provide the data and at what levels of aggregation Researchers specify whether an investigation will collect data about individuals, households, organizations, departments, geographical areas or objects
- 19. In studies of home buying , husband wife is the unit of analysis rather than individual because most purchase decisions are made jointly by them.
- 20. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions
- 21. What is a Variable? A variable is anything that changes from one instance to another. Variables exhibit differences in value, in magnitude, strength, direction, etc In research, variable is either observed or manipulated.
- 22. What is a constant? It is converse of variable It is something that does not change Constants are not useful in addressing research questions Since constants dont change, management is not very interested in them It is important in Causal research
- 23. Continuous Categorical Dependant Independent
- 24. It can take on a range of values in numbers Eg: Consumer attitude towards different Airlines is a variable that would generally be captured by numbers, higher numbers indicating more positive attitude. Each attribute of services like seats, food, safety, etc can be scored in this way
- 25. It is one that indicates membership in some group Eg: People may be categorised as Male or Female.
- 26. It is an outcome that is predicted or explained by other variables
- 27. It is expected to influence the dependant variable in some way. Eg: Average customer loyalty may be a dependant variable that is influenced by independent variables like food quality, service quality, ambience, etc
- 28. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions/ objectives
- 29. At the end of problem definition stage, the researcher should prepare a written statement that clarifies any ambiguity about what the research hopes to accomplish.
- 30. Are consumer perceptions of food quality, price and atmosphere related to customer loyalty?
- 31. The idea that the dangerous part of many business problems is neither visible nor understood by managers
- 32. Situation analysis - The informal gathering of background information to familiarize researchers or managers with the decision area.
- 33. Symptoms can be confusing
- 34. Problem Definition Organization Symptoms Based on Symptom True Problem Twenty-year-old neighborhood swimming association in a major city. Membership has been declining for years. New water park with wave pool and water slides moved into town a few years ago. Neighborhood residents prefer the expensive water park and have negative image of swimming pool. Demographic changes: Children in this 20-year-old neighborhood have grown up. Older residents no longer swim anywhere.
- 35. TOTI EMUL ESTO
- 36. TOTI EMUL ESTO
- 37. Individuals, households, organizations, etc. In many studies, the family rather than the individual is the appropriate unit of analysis.
- 38. Anything that may assume different numerical values
- 39. Categorical Continuous Dependent Independent
- 40. An unproven proposition A possible solution to a problem Guess
- 41. Small budget affects advertising effectivity. Use of wrong media affects advertising effectivity.
- 43. 油