The document summarizes the results of a student survey about social media usage:
- The majority of respondents were in their first two years of study and used social media primarily to keep in touch with friends and stay updated on news and events.
- Nearly half looked for jobs and opportunities on social media, and over 60% would if they knew how.
- LinkedIn was found useful for researching companies and guiding application decisions. The majority preferred receiving job opportunities, application advice, and information about companies through social media.
- Respondents were more inclined to follow rather than tweet on Twitter, and nearly half would submit a job application via mobile. Engagement and relevant content were identified as important factors for social media platforms
13. Latest vacancies and opportunities
Application advice
Information about company
Opportunity to interact and contact
87%
75%
75%
72%
15. Have you found LinkedIn useful / successful in
your applications?
I use it to find out as much information about the company and the
people who work there as possible. It helps guide my decision as to
whether I want to work for them or not.
22% 65%
16. Q. Do you prefer to use Twitter to tweet or to
follow?
I prefer to Tweet
I prefer to follow
I equally enjoy both
I do not use Twitter
8%
31%
22%
39%
