Roadninjaprez
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The document outlines a marketing campaign for a Road Ninja app centered around out-of-home advertising, public relations, and social media. It describes targeting "road trippers" who travel frequently using their smartphones. The campaign would feature the character Road Ninja, an ancient master of roadtripping with a unique backstory. The campaign would build an online presence for Road Ninja through social media, a website, and blog to engage smartphone users and encourage downloading the app.
![Building the Clan
Twitter & Facebook
Ive mastered the art of road tripping.
Download my app to learn for yourself! [link]
@RoadTripper the trip to San Diego should take
2 days. Find food on the way with my app
[link]
Found my old village on Google Maps...I dont
remember it being so busy. [img]
Friday, November 16, 2012](https://image.slidesharecdn.com/roadninjaprez-121219161939-phpapp02/85/Roadninjaprez-7-320.jpg)
Roadninjaprez
- 1. Reap The Rewards Aime Weissinger & Randall Head Friday, November 16, 2012
- 2. The Challenge Develop a Road Ninja campaign centered around OOH, PR and social media that features a strong Call-To-Action Friday, November 16, 2012
- 3. Target Audience Road Trippers Travel 1-2 times per month Frequently use the interstate Smartphone users Friday, November 16, 2012
- 4. Who is Road Ninja? Friday, November 16, 2012
- 5. Chi Mon Jutsu Friday, November 16, 2012
- 6. Building the Clan Interesting character Unique backstory Accessible & personable Friday, November 16, 2012
- 7. Building the Clan Twitter & Facebook Ive mastered the art of road tripping. Download my app to learn for yourself! [link] @RoadTripper the trip to San Diego should take 2 days. Find food on the way with my app [link] Found my old village on Google Maps...I dont remember it being so busy. [img] Friday, November 16, 2012
- 8. Building the Clan Website & Blog Focus on the character of Road Ninja Feature his story, include animation House his blog, where he talks about his journey and cultural learnings Friday, November 16, 2012
- 9. Rallying the Clan Strong CTA backed by incentive People are prone to Google it Focus on promotions Friday, November 16, 2012
- 10. 遺鞄庄m看稼j顎岳s顎 (cheemohnjootsoo) The ancient art of roadtripping. Friday, November 16, 2012
- 11. I sense you lack provisions. Download and plan a pit stop. Friday, November 16, 2012
- 12. Current Temp. 98属 F Download and beat the heat. Friday, November 16, 2012
- 13. c ks Starbu ECIA L B IRDSP EARLY Download REfEe F of e and reap the rewards. Tall C 9am before . Valid at part ici- rp er visit ustome . r per c ing locations imit one offe pat L Friday, November 16, 2012
- 14. @RandallHead: Just got free Starbucks thanks to ! #reaptherewards Friday, November 16, 2012
- 15. Friday, November 16, 2012
- 16. Engaging the Clan Give Road Ninja fans opportunities to get involved Reach out to bloggers and media writers Swag giveaways Friday, November 16, 2012
- 17. Engaging the Clan Comic Con Establish presence at Comic Con Encourage clan members to dress as Road Ninjas Swag giveaways, app demos etc Road Ninja official costumed mascot present Friday, November 16, 2012
- 18. Engaging the Clan Direct Mail Invitation scroll Ninja travel log Road Ninja poster Ninja vehicle adornments Navigation tools Friday, November 16, 2012
- 19. Questions, Grasshoppers? Friday, November 16, 2012