Robbins_OB13_INS_PPT02.ppt
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This chapter discusses key concepts related to individual abilities and learning in organizational behavior, including: - Contrasting intellectual abilities and physical abilities, and defining general mental ability and its relevance to OB. - Identifying important biographical characteristics like age, gender, race, and how they relate to job performance. - Defining learning as a permanent change in behavior from experience, and outlining major learning theories like classical conditioning, operant conditioning, and social learning theory. - Explaining the concept of shaping behavior through reinforcement and how managers can apply these principles, including different types of reinforcement schedules. - Noting some limitations of behavior modification approaches that don't consider cognitive factors.
Robbins_OB13_INS_PPT02.ppt
- 1. Chapter Learning Objectives After studying this chapter, you should be able to: Contrast the two types of ability. Define intellectual ability and demonstrate its relevance to OB. Identify the key biographical characteristics and describe how they are relevant to OB. Define learning and outline the principles of the three major theories of learning. Define shaping, and show how it can be used in OB. Show how culture affects our understanding of intellectual abilities, biographical characteristics, and learning. 2-0 息 2009 Prentice-Hall Inc. All rights reserved.
- 2. Ability An individuals capacity to perform the various tasks in a job. Made up of two sets of factors: Intellectual Abilities The abilities needed to perform mental activities. General Mental Ability (GMA) is a measure of overall intelligence. Wonderlic Personnel Test: a quick measure of intelligence for recruitment screening. No correlation between intelligence and job satisfaction. Physical Abilities The capacity to do tasks demanding stamina, dexterity, strength, and similar characteristics. 2-1 息 2009 Prentice-Hall Inc. All rights reserved.
- 3. Nine Basic Physical Abilities Strength Factors Dynamic strength Trunk strength Static strength Explosive strength Flexibility Factors Extent flexibility Dynamic flexibility Other Factors Body coordination Balance Stamina E X H I B I T 22 2-2 息 2009 Prentice-Hall Inc. All rights reserved.
- 4. Biographical Characteristics Objective and easily obtained personal characteristics. Age Older workers bring experience, judgment, a strong work ethic, and commitment to quality. Gender Few differences between men and women that affect job performance. Race (the biological heritage used to identify oneself) Contentious issue: differences exist, but could be more culture-based than race-based. 2-3 息 2009 Prentice-Hall Inc. All rights reserved.
- 5. Other Biographical Characteristics Tenure People with job tenure (seniority at a job) are more productive, absent less frequently, have lower turnover, and are more satisfied. Religion Islam is especially problematic in the workplace in this post- 9/11 world. Gender Orientation Federal law does not protect against discrimination (but state or local laws may). Domestic partner benefits are important considerations. Gender Identity Relatively new issue transgendered employees. 2-4 息 2009 Prentice-Hall Inc. All rights reserved.
- 6. Learning Any relatively permanent change in behavior that occurs as a result of experience Learning components: Involves Change Is Relatively Permanent Is Acquired Through Experience 2-5 息 2009 Prentice-Hall Inc. All rights reserved.
- 7. Theories of Learning Classical Conditioning A type of conditioning in which an individual responds to some stimulus that would not ordinarily produce such a response. Operant Conditioning A type of conditioning in which desired voluntary behavior leads to a reward or prevents a punishment. Social-Learning Theory People can learn through observation and direct experience. 2-6 息 2009 Prentice-Hall Inc. All rights reserved.
- 8. Classical Conditioning Pavlovs Dog Drool Key Concepts: Unconditioned stimulus A naturally occurring phenomenon. Unconditioned response The naturally occurring response to a natural stimulus. Conditioned stimulus An artificial stimulus introduced into the situation. Conditioned response The response to the artificial stimulus. This is a passive form of learning. It is reflexive and not voluntary not the best theory for OB learning. 2-7 息 2009 Prentice-Hall Inc. All rights reserved.
- 9. Operant Conditioning B. F. Skinners concept of Behaviorism: behavior follows stimuli in a relatively unthinking manner. Key Concepts: Conditioned behavior: voluntary behavior that is learned, not reflexive. Reinforcement: the consequences of behavior which can increase or decrease the likelihood of behavior repetition. Pleasing consequences increase likelihood of repetition. Rewards are most effective immediately after performance. Unrewarded/punished behavior is unlikely to be repeated. 2-8 息 2009 Prentice-Hall Inc. All rights reserved.
- 10. Social-Learning Theory Based on the idea that people can also learn indirectly: by observation, reading, or just hearing about someone elses a models experiences. Key Concepts: Attentional processes Must recognize and pay attention to critical features to learn. Retention processes Models actions must be remembered to be learned. Motor reproduction processes Watching the models behavior must be converted to doing. Reinforcement processes Positive incentives motivate learners. 2-9 息 2009 Prentice-Hall Inc. All rights reserved.
- 11. Shaping: A Managerial Tool Systematically reinforcing each successive step that moves an individual closer to the desired response. Four Methods of Shaping Behavior: Positive reinforcement Providing a reward for a desired behavior (learning) Negative reinforcement Removing an unpleasant consequence when the desired behavior occurs (learning) Punishment Applying an undesirable condition to eliminate an undesirable behavior (unlearning) Extinction Withholding reinforcement of a behavior to cause its cessation (unlearning) 2-10 息 2009 Prentice-Hall Inc. All rights reserved.
- 12. Schedules of Reinforcement: A Critical Issue Two Major Types: Continuous Reinforcement A desired behavior is reinforced each time it is demonstrated Intermittent Reinforcement A desired behavior is reinforced often enough to make the behavior worth repeating but not every time it is demonstrated Multiple frequencies 2-11 息 2009 Prentice-Hall Inc. All rights reserved.
- 13. Types of Intermittent Reinforcement Ratio Depends on the number of responses made. Interval Depends on the time between reinforcements. Fixed Rewards are spaced at uniform time intervals or after a set number of responses. Variable Rewards that are unpredictable or that vary relative to the behavior. 2-12 息 2009 Prentice-Hall Inc. All rights reserved.
- 14. Schedules of Reinforcement E X H I B I T 23 Fixed-ratio 2-13 息 2009 Prentice-Hall Inc. All rights reserved.
- 15. Behavior Modification (OB Mod) The application of reinforcement concepts to individuals in the work setting Follows the Five-Step Problem-Solving Model 1 Identify critical behaviors 2 Develop baseline data 3 Identify behavioral consequences 4 Develop and apply intervention 5 Evaluate performance improvement 2-14 息 2009 Prentice-Hall Inc. All rights reserved.
- 16. Problems with OB Mod and Reinforcement OB Mod ignores thoughts and feelings. OB Mod may not explain complex behaviors that involve thinking and feeling. Stimuli may not be consciously given as a means of shaping behavior. Modern managers and OB theorists are using cognitive approaches to shaping behavior. 2-15 息 2009 Prentice-Hall Inc. All rights reserved.