Robert Mayer and the Mantra Samui Resort
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Robert Mayer took on the challenge of creating the Mantra Samui Resort in Thailand under budget constraints and tight deadlines. Through creativity and building a culture based on values like showing love, he transformed a piece of jungle land into a profitable 5-star resort with 140 employees. Despite the difficulties of high employee turnover in the area, Mayer achieved low turnover at the resort through engagement activities and skills training. The resort has been financially successful since opening day and highly rated by guests, helping the local community.
Robert Mayer and the Mantra Samui Resort
- 1. Robert Mayer Creating the Mantra Samui Resort Cheeky, with Love! Since October 2010 I have been working on the biggest professional challenge of my life. I was responsible for creating a sustainably profitable 5 star resort. My challenges and constraints were: Budget limitations Secondary location Building and training a large team of 140 people Overcoming employee turnover issues on an island where demand exceeds supply and employee turnover is 156% Achieve positive cash flow and operating profit from the first day unheard of in the hospitality industry Have a positive impact on the community we joined. I enjoyed the challenge because these constraints fostered creativity and ingenuity.
- 2. The slides will show how we transformed a piece of the jungle
- 4. After selecting the land with the perfect view the journey continued with the construction
- 5. and building the foundation of a strong culture based on the following values:
- 6. Starting with Khun Wooddy, there are 140 Members in the Mantra Family now.
- 7. Regular team challenges -where guests compete hand in hand with our colleagues- helped to create emotional attachment
- 8. Hosting a blood drive solidified our place in the community
- 9. I have a firm belief that only a happy Team can create amazing experiences
- 10. Providing the skills to communicate. The owners of the slippers are at a language course held by my wife
- 11. Proud owner of new knowledge: preparing a perfect ravioli.
- 12. Making yoga classes available to all our colleagues shows them that we care.
- 13. The cooks uniform says it all.
- 15. Introducing the handmade Funky dog, an iconic figure that represents the luxurious playfulness of Mantra.
- 18. Rooms have unusual names. This is the WOW.
- 19. The COZY
- 21. The LOVE
- 22. Every surface is an opportunity to create emotional attachment
- 23. Even a Yoga studio can be innovative by using Himalayan salt bricks to build its walls
- 25. That is how we work (out)
- 26. An upsidedown children play room to WOW the little guests.
- 27. Turning a mundane hand wash into an experience
- 28. Instead of Bibles we suggest Poke the Box from Seth Godin. And those little birds are the keys to the rooms.
- 29. Only a very Cheeky 5 star hotel can have a vintage van in the middle of the reception.
- 31. Each department was asked to express what Show LOVE (our first value) means Watermelon Love from the kitchen
- 33. Edible art from the bakery
- 34. Signaling the importance of guest reviews Every day new reviews are framed and a different colleague chooses where to hang it
- 35. Wall of F(r)ame
- 36. Introducing a new Mantra Tradition: Birthday-Cake for Breakfast
- 39. During all this we did not forget to Celebrate birthdays
- 41. . to have fun
- 42. . to celebrate
- 43. ...to keep being active in the community
- 44. . to make life interesting by holding weekly competitions
- 45. . to start building a school for the Samui School of LOVE for mentally Ill Children
- 46. . to be amazed by nature
- 47. . to do more with less
- 48. . to let Thailand teach 顎壊盒彫
- 49. . Creativity and
- 50. . That everything is possible if we can coexist..
- 51. After spending two years as the head of the Mantra Family I became a real father.
- 52. Results: The Mantra Samui Resort is profitable from the first day of operation The hotel has an Employee Turnover of 26% compared to the market average of 156% The EBIT Margin of the hotel is 38% considerably higher than the industry average. Guests Satisfaction is over 91%. The hotel is in the top 20 of TripAdvisor on Koh Samui. The hotel was built from 200% less money than the average competing hotel due to the secondary location yet through branding, positioning and word of mouth recommendation it achieves the same level or Revenue. Cheeky, with Love!