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Roberts Resume 2011e2

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Krell Communications
Krell Communications

Robert Krell is an advertising and marketing executive with over 25 years of experience in the healthcare industry. He currently serves as President of Krell Advertising, Inc. and Krell Clinical Communications, LLP, where he provides creative solutions for clinical research organizations and pharmaceutical companies. Prior to founding his own agencies, Krell held creative roles at advertising firms where he developed award-winning campaigns for major pharmaceutical brands.

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ROBERT B. KRELL 179 Route 31 Tel 908-806-7477 Flemington, NJ 08822 Cell 908-625-1462 www.krelladvertising.com rkrell@krellinc.com Summary Senior marketing and advertising executive with more than 25 years of creative and effective leadership in the healthcare, pharmaceutical, and clinical sectors. Highly respected problem solver and award-winning creative writer. Current President and Executive Creative Director Krell Advertising, Inc. and Krell Clinical Communications, LLP Flemington, NJ Past Associate Creative Director–Copy, Vicom/FCB Copy Supervisor, Thomas Ferguson Associates Education State University of New York at Stony Brook, BA English Websites www.krellinc.com www.krelladvertising.com www.krellclinical.com Public Profile http://www.linkedin.com/in/rkrell Experience President Krell Clinical Communications, LLP 2007–Present Krell Clinical provides plain-language communication solutions to clinical study sponsors including proprietary visually enhanced informed consent documents (VECTER®) and other plain-language materials. Krell’s VECTERS have been used in 30 countries by more than 100,000 study participants. Clients of Krell include: BMS, Wyeth (Pfizer), J&J, GSK and Roche. President Krell Advertising, Inc. 1996–Present Krell Advertising, Inc. is a full service, advertising and marketing communications company servicing the healthcare industry, with special expertise in marketing for clinical research organizations (CROs). As agency of record (AOR) for PharmaNet Development Group for more than 10 years, Krell helped PharmaNet grow from an unknown to a top-ten CRO. For pharma, Krell launched Maxalt and Cosopt for Merck International and was AOR for Primaxin, Merck US. Other clients served include: Leo Pharma, Wyeth Consumer, Siemens Diagnostics, TKL Research, MedAvante, ExecuPharm, Cytogen, Merck-Medco, Pierrel Pharmaceuticals, BioImaging Technologies, Biomol, US Health Link, American BioImaging, Lynch Group, American Group Administrators, MultiMedia Healthcare, Recording for the Blind & Dyslexic, and the Autism Society of NJ.
Associate Creative Director, Copy Vicom/FCB (Rx products) 1990 - 1993 Developed pre- and post-launch concepts and copy for Merck’s top product ever—Zocor, an anti-cholesterol drug. Major components of the launch program included a 10-page launch ad, mail, detail aids for 2 sales forces, leave-behinds, and ongoing promotional materials. Served as lead writer on Mevacor, Prinivil, Prinzide (Merck) and Norplant (Wyeth). Received numerous awards. Freelance Advertising Copywriter Multiple clients 1988–1990 Copy Supervisor Thomas Ferguson Associates (Rx and OTC products) 1985–1988 Developed advertising and marketing materials, including ads, sales aids, direct mail, radio, and video productions. Received numerous awards and several reviews in Adweek and Advertising Age. Assignments and clients included: dermatological: Mycolog-II (Squibb), antihistamine: Claritin (Schering), antihypertensive: Baypress (Miles), anti-inflammatory: Tolectin (McNeil), OTC: Sinutab, Trident, Lubriderm, e.p.t., Rolaids (Warner Lambert), and surgical: Hemopad (Astra). Copywriter Medicus Intercon (Rx and OTC products) William Esty (Consumer health) Grey Medical Advertising (Rx products) Freelance (Rx and OTC products) Writer/Editor Research Foundation, State University of New York at Stony Brook Wrote and edited educational publications for high school students. Education State University of New York at Stony Brook BA, English Awards Recipient of more than 30 awards in recognition of outstanding creative communication, including the Art Directors Club of NJ, International Advertising Festival, ADDY Award, Rx Club, Aesculapius Award, and Communication Arts.

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Roberts Resume 2011e2

  • 1. ROBERT B. KRELL 179 Route 31 Tel 908-806-7477 Flemington, NJ 08822 Cell 908-625-1462 www.krelladvertising.com rkrell@krellinc.com Summary Senior marketing and advertising executive with more than 25 years of creative and effective leadership in the healthcare, pharmaceutical, and clinical sectors. Highly respected problem solver and award-winning creative writer. Current President and Executive Creative Director Krell Advertising, Inc. and Krell Clinical Communications, LLP Flemington, NJ Past Associate Creative Director–Copy, Vicom/FCB Copy Supervisor, Thomas Ferguson Associates Education State University of New York at Stony Brook, BA English Websites www.krellinc.com www.krelladvertising.com www.krellclinical.com Public Profile http://www.linkedin.com/in/rkrell Experience President Krell Clinical Communications, LLP 2007–Present Krell Clinical provides plain-language communication solutions to clinical study sponsors including proprietary visually enhanced informed consent documents (VECTER®) and other plain-language materials. Krell’s VECTERS have been used in 30 countries by more than 100,000 study participants. Clients of Krell include: BMS, Wyeth (Pfizer), J&J, GSK and Roche. President Krell Advertising, Inc. 1996–Present Krell Advertising, Inc. is a full service, advertising and marketing communications company servicing the healthcare industry, with special expertise in marketing for clinical research organizations (CROs). As agency of record (AOR) for PharmaNet Development Group for more than 10 years, Krell helped PharmaNet grow from an unknown to a top-ten CRO. For pharma, Krell launched Maxalt and Cosopt for Merck International and was AOR for Primaxin, Merck US. Other clients served include: Leo Pharma, Wyeth Consumer, Siemens Diagnostics, TKL Research, MedAvante, ExecuPharm, Cytogen, Merck-Medco, Pierrel Pharmaceuticals, BioImaging Technologies, Biomol, US Health Link, American BioImaging, Lynch Group, American Group Administrators, MultiMedia Healthcare, Recording for the Blind & Dyslexic, and the Autism Society of NJ.
  • 2. Associate Creative Director, Copy Vicom/FCB (Rx products) 1990 - 1993 Developed pre- and post-launch concepts and copy for Merck’s top product ever—Zocor, an anti-cholesterol drug. Major components of the launch program included a 10-page launch ad, mail, detail aids for 2 sales forces, leave-behinds, and ongoing promotional materials. Served as lead writer on Mevacor, Prinivil, Prinzide (Merck) and Norplant (Wyeth). Received numerous awards. Freelance Advertising Copywriter Multiple clients 1988–1990 Copy Supervisor Thomas Ferguson Associates (Rx and OTC products) 1985–1988 Developed advertising and marketing materials, including ads, sales aids, direct mail, radio, and video productions. Received numerous awards and several reviews in Adweek and Advertising Age. Assignments and clients included: dermatological: Mycolog-II (Squibb), antihistamine: Claritin (Schering), antihypertensive: Baypress (Miles), anti-inflammatory: Tolectin (McNeil), OTC: Sinutab, Trident, Lubriderm, e.p.t., Rolaids (Warner Lambert), and surgical: Hemopad (Astra). Copywriter Medicus Intercon (Rx and OTC products) William Esty (Consumer health) Grey Medical Advertising (Rx products) Freelance (Rx and OTC products) Writer/Editor Research Foundation, State University of New York at Stony Brook Wrote and edited educational publications for high school students. Education State University of New York at Stony Brook BA, English Awards Recipient of more than 30 awards in recognition of outstanding creative communication, including the Art Directors Club of NJ, International Advertising Festival, ADDY Award, Rx Club, Aesculapius Award, and Communication Arts.