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Darpdecade Presentation

R
Robin Balser

Darpdecade is a platform that allows fashion lovers to swap and share clothes locally. Users can browse virtual closets of other users in their area and conveniently exchange clothing items they both like through a "Tinder-like" app interface that connects interested users. The goal is to promote collaborative consumption of fashion and reduce clothing waste.

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arpdecadeis a platform where fashion lovers swap and share clothes locally!
卒卒Tinder for Closets卒
1. Summary of your idea 2. Product / Service 3. Customers & market 4. Business model and 5. USP 6. Targets / Milestones 7. Team 8. Financing 9. Status quo 10. Contact details 卒卒Tinder for Closets卒
One of a Kind Jacket Swapped a Gin - Tonic against
This Swap Experience created: 1. Story 2. Value
Throw-Away Culture T E N MILLION T O N S W-A-S-T-E (ANNUALLY)
40% of clothing is unused in European closets (19 dresses never worn by the average woman) Why?
Todays consumers are bored of everyday clothing, and never wear things twice.
arpdecadeis a platform where fashion lovers swap and share clothes locally! Solution
Darpdecade Presentation
Darpdecade Presentation
Darpdecade Presentation
Darpdecade Presentation
Empower a Community
Access to a never-ending closet provides infinite possibilities for self-expression
Re-use clothing items Reduce waste
Darpdecade Presentation
The Swap Create an infinite closet for yourself. Get inspired by the many awesome people you will meet, and the many stories you can connect your swapped items to. Create long lasting friendships, and together inspire the creation of extended/virtual* clothing life cycles.
Transform how we can match peoples haves with peoples wants. I need You have Trust Efficiency Value Timeless Stories
Collaborative Consumption An economic model based on sharing, swapping, trading or renting products and services enabling access over ownership. It is reinventing not just what we consume, but how we consume. Collaborative Lifestyles Redistribution Markets Product Service Systems Non-product assets such as space, skills and money are exchanged in new ways. Unwanted or underused goods redistributed. Pay to access the benefit of a product versus needing to own it outright.
Start working on the AppPivot MVP test 1,2,3 Lean -Research Soft -Launch Launch Mentoring at Draper University Sept. 13 - - Jan-Mar14 - - June 14 - - September14- - Beg. October Tallinn London Silicon Valley Groningen London, Berlin, Amsterdam Roadmap /Progress Im here
Market Potential $ 1 Trillion Worth Clothing Items In Closets (70% 80% women) Clothing: $ 350 Billion Industry Online consignment stores raised >$109.2 million in financing (2013) (Spurce: Crunchbase,Poshmark)
Competitors Vinted: Sell, Swap, Buy, ( peer to peer) , 27 Mio valuation. Thredup: fashion resale , consignment quality, marketplace like, $25,8 M Twice: $18,5 M, online high quality secondhand clothing Bib and tuck: $600, 000, fashion exchange plattform high end women, moneyless transaction , attractive visuals. Modabound: Peer To Peer loacal fashion Marketplace, $500,000 99 dresses: Seed funding $100,000, infinite swapping , sharing of fashion the social closet : No funding, lots of press - http://www.thesocialcloset.com/press Poshmark: 15,5 Mio , sell and buy fashion , more of a marketplace Depop: Marketplace - 2,3 Mio Funding http://www.crunchbase.com/organization/depop
Risks and Opportunities Risks Critical Mass needed Easy market entry for competitors Opportunities Easily scalable (high virality factor) Applicable Globally Impact on wasteful fast fashion Industry Simplicity and recognition of known applications
Marketing Strategy The success of any collaborative consumption (CC) platform or business depends on reaching a critical mass. So called current users predominantly have the characteristics of innovators and early adopters. Therefore the success of any such platforms depends on marketing strategy to attract a large user-base. We will be focusing on aggressive viral marketing, growth hacking strategy. We have set up a 5 -plan Model which efforts we will be all more or less be doing simultaneous: Collaborations Organize Festivals/Events Strong Social Media presence Fashion-Blog /Style - Lookbook Advocate System
Sources of Revenue Freemium Data Mining (Expected Profit March 2015)
USP We want to be one of the factors changing the mind-set of people in the the way one should treat / use clothes and want to enrich people's mind in showing what power collaborative consumption has in making our planet a more sustainable place. Furthermore, we will achieve this by creating stories (clothing life cycles) around the clothes which will create a stronger bond/ conscious mindset towards one's possessions.
Scalability (Expected User Growth) October November December January February 25,000 20,000 15,000 10,000 5,000 Market Entry AmsterdamSoft Launch Groningen Market Entry Berlin Market Entry London
Targets & Milestones We strive to achieve a smaller milestone daily as we are keen on moving forward fast. It is difficult to put one finger on a milestone saying this was the most signific ant one last month. However; agreeing with the App-Development Team (located in Tokyo) on all features has been one of the most significant ones in recent times. New Landing Page : 18.07.2014 Raise Seed Round: 30.08.2014 Complete Team (CTO & Employee): 30.08.2014 Soft Launch: 16.09.2014 Launch Marketing Scheme: 20.09.2014
Financial Demand (Not Applied to any other initiatives/grants) We are able to bootstrap until the completion of the App. The actual financial requirements are solemnly for scaling hereby at least $15,000 required at best $35,000. (February 2015 ~ $ 200 k ~)
Robin Balser Founder & Evangelist Darius Karremans Technical Advisor Layne Grey Industry Advisor
Darpdecade Presentation
Empower a Community
Darpdecade Presentation
Join Us www.darpdecade.comComing Soon
Darpdecade is a platform where fashion lovers swap and share clothes locally, connecting them with like- minded people in their area. The tinder-like app discovers who likes a clothing item in a virtual closet and connects two people if they are equally interested in items in each others closets. It is a new way of locating clothes and conveniently exchanging them. Name: Darpdecade URL: www.darpdecade.com Industry: peer-to-peer marketplace, barter, collaborative- consumption, e- commerce,consignment-fashion Incorporated: Not Incorporated Founded: May 2013 Founding-Team: Robin Balser CEO http://uk.linkedin.com/pub /robin- balser/59/522/567/ Contact: darpdecade@gmail.com, +44 7466236014 Financial: Privately Bootstrapped

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Darpdecade Presentation

  • 1. arpdecadeis a platform where fashion lovers swap and share clothes locally!
  • 3. 1. Summary of your idea 2. Product / Service 3. Customers & market 4. Business model and 5. USP 6. Targets / Milestones 7. Team 8. Financing 9. Status quo 10. Contact details 卒卒Tinder for Closets卒
  • 4. One of a Kind Jacket Swapped a Gin - Tonic against
  • 5. This Swap Experience created: 1. Story 2. Value
  • 6. Throw-Away Culture T E N MILLION T O N S W-A-S-T-E (ANNUALLY)
  • 7. 40% of clothing is unused in European closets (19 dresses never worn by the average woman) Why?
  • 8. Todays consumers are bored of everyday clothing, and never wear things twice.
  • 9. arpdecadeis a platform where fashion lovers swap and share clothes locally! Solution
  • 15. Access to a never-ending closet provides infinite possibilities for self-expression
  • 18. The Swap Create an infinite closet for yourself. Get inspired by the many awesome people you will meet, and the many stories you can connect your swapped items to. Create long lasting friendships, and together inspire the creation of extended/virtual* clothing life cycles.
  • 19. Transform how we can match peoples haves with peoples wants. I need You have Trust Efficiency Value Timeless Stories
  • 20. Collaborative Consumption An economic model based on sharing, swapping, trading or renting products and services enabling access over ownership. It is reinventing not just what we consume, but how we consume. Collaborative Lifestyles Redistribution Markets Product Service Systems Non-product assets such as space, skills and money are exchanged in new ways. Unwanted or underused goods redistributed. Pay to access the benefit of a product versus needing to own it outright.
  • 21. Start working on the AppPivot MVP test 1,2,3 Lean -Research Soft -Launch Launch Mentoring at Draper University Sept. 13 - - Jan-Mar14 - - June 14 - - September14- - Beg. October Tallinn London Silicon Valley Groningen London, Berlin, Amsterdam Roadmap /Progress Im here
  • 22. Market Potential $ 1 Trillion Worth Clothing Items In Closets (70% 80% women) Clothing: $ 350 Billion Industry Online consignment stores raised >$109.2 million in financing (2013) (Spurce: Crunchbase,Poshmark)
  • 23. Competitors Vinted: Sell, Swap, Buy, ( peer to peer) , 27 Mio valuation. Thredup: fashion resale , consignment quality, marketplace like, $25,8 M Twice: $18,5 M, online high quality secondhand clothing Bib and tuck: $600, 000, fashion exchange plattform high end women, moneyless transaction , attractive visuals. Modabound: Peer To Peer loacal fashion Marketplace, $500,000 99 dresses: Seed funding $100,000, infinite swapping , sharing of fashion the social closet : No funding, lots of press - http://www.thesocialcloset.com/press Poshmark: 15,5 Mio , sell and buy fashion , more of a marketplace Depop: Marketplace - 2,3 Mio Funding http://www.crunchbase.com/organization/depop
  • 24. Risks and Opportunities Risks Critical Mass needed Easy market entry for competitors Opportunities Easily scalable (high virality factor) Applicable Globally Impact on wasteful fast fashion Industry Simplicity and recognition of known applications
  • 25. Marketing Strategy The success of any collaborative consumption (CC) platform or business depends on reaching a critical mass. So called current users predominantly have the characteristics of innovators and early adopters. Therefore the success of any such platforms depends on marketing strategy to attract a large user-base. We will be focusing on aggressive viral marketing, growth hacking strategy. We have set up a 5 -plan Model which efforts we will be all more or less be doing simultaneous: Collaborations Organize Festivals/Events Strong Social Media presence Fashion-Blog /Style - Lookbook Advocate System
  • 26. Sources of Revenue Freemium Data Mining (Expected Profit March 2015)
  • 27. USP We want to be one of the factors changing the mind-set of people in the the way one should treat / use clothes and want to enrich people's mind in showing what power collaborative consumption has in making our planet a more sustainable place. Furthermore, we will achieve this by creating stories (clothing life cycles) around the clothes which will create a stronger bond/ conscious mindset towards one's possessions.
  • 28. Scalability (Expected User Growth) October November December January February 25,000 20,000 15,000 10,000 5,000 Market Entry AmsterdamSoft Launch Groningen Market Entry Berlin Market Entry London
  • 29. Targets & Milestones We strive to achieve a smaller milestone daily as we are keen on moving forward fast. It is difficult to put one finger on a milestone saying this was the most signific ant one last month. However; agreeing with the App-Development Team (located in Tokyo) on all features has been one of the most significant ones in recent times. New Landing Page : 18.07.2014 Raise Seed Round: 30.08.2014 Complete Team (CTO & Employee): 30.08.2014 Soft Launch: 16.09.2014 Launch Marketing Scheme: 20.09.2014
  • 30. Financial Demand (Not Applied to any other initiatives/grants) We are able to bootstrap until the completion of the App. The actual financial requirements are solemnly for scaling hereby at least $15,000 required at best $35,000. (February 2015 ~ $ 200 k ~)
  • 31. Robin Balser Founder & Evangelist Darius Karremans Technical Advisor Layne Grey Industry Advisor
  • 36. Darpdecade is a platform where fashion lovers swap and share clothes locally, connecting them with like- minded people in their area. The tinder-like app discovers who likes a clothing item in a virtual closet and connects two people if they are equally interested in items in each others closets. It is a new way of locating clothes and conveniently exchanging them. Name: Darpdecade URL: www.darpdecade.com Industry: peer-to-peer marketplace, barter, collaborative- consumption, e- commerce,consignment-fashion Incorporated: Not Incorporated Founded: May 2013 Founding-Team: Robin Balser CEO http://uk.linkedin.com/pub /robin- balser/59/522/567/ Contact: darpdecade@gmail.com, +44 7466236014 Financial: Privately Bootstrapped