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Robinhood Onboarding
- 3. Robinhood gets right to the 3 Important CTAs: Registration/Login Swipe for more info Try Demo
- 4. Robinhood gets right to the 3 Important CTAs: Registration/Login Swipe for more info Try Demo Its really clear what they want you to dobut they give you options if youre not ready to commit yet.
- 5. Robinhood gets right to the 3 Important CTAs: Registration/Login Swipe for more info Try Demo Its really clear what they want you to dobut they give you options if youre not ready. I love that they prioritize by size, color, and positioning. Pretty
- 6. Great! Free stock trading. Thats a very strong value proposition.
- 7. Great! Free stock trading. Thats a very strong value proposition.
- 8. Great! Free stock trading. Thats a very strong value proposition. Also they give a great benchmark vs competitors. $10 per trade can really add up.
- 9. How is this possible?! Robinhood pre- emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. Thats a very strong value proposition.
- 10. Great! Free stock trading. Thats a very strong value proposition to open with. How is this possible?! Robinhood pre- emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) The 4 dots clearly indicate that there are more pages to go Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. Thats a very strong value proposition.
- 12. Whats the question on users minds? Security.
- 13. Whats the question on users minds? Security. Im loving that the app addresses all your concerns as they arise. Theyve clearly thought a great deal about their onboarding.
- 14. Im loving that the app addresses all your concerns as they arise. Theyve clearly thought a great deal about their onboarding. Member of an org that doesnt mean much to me, but they do guarantee protection up to $500,000! That works. Whats the question on users minds? Security.
- 16. But cant I just use Vanguard/Schwab/Etc .?
- 17. But cant I just use Vanguard/Schwab/Etc .? Again, theyre super on top of user sentiment and questions
- 18. But cant I just use Vanguard/Schwab/Etc .? Again, theyre super on top of user sentiment and questions They clearly articulate their advantage and stress the importance of mobile.
- 19. Now Im on the last page, but what if users still arent ready to sign up?
- 20. Now Im on the last page, but what if users still arent ready to sign up? They can try the demo!
- 22. I only see a CTA for signing up. Again.
- 23. This explanation tells me exactly what I can doBut how? I only see a CTA for signing up. Again.
- 24. This explanation tells me exactly what I can doBut how? I only see a CTA for signing up. Again. If you look closely, you can see that this is a card, not a static page. Not a great design but
- 25. Pulling the page up reveals a list.
- 26. Pulling the page up reveals a list. I would recommend displaying a card that is only partially viewable without scrolling
- 27. Like this
- 28. Like this
- 29. Like this Or these. Which imply theres more content below
- 30. This card doesnt give any visual cues to users ability to scroll down
- 31. Okay. So now we have a dashboard. Lets click on one of these
- 32. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today
- 33. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also theres a very obvious CTA to purchase here.
- 34. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also theres a very obvious CTA to purchase here. Lets click on 3 months to get a bigger picture view
- 36. The colors change for an overall downward trend!
- 37. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture
- 38. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
- 39. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture The colored dot indicates where to place fingers While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
- 41. Dragging your finger across shows historical numbers. Imprecise, but +10 cool points
- 42. Scrolling down, we can see other important stats and an about section.
- 43. Scrolling down, we can see other important stats and an about section. Lets click buy.
- 44. A simple UI for checkout. Very clean and less confusing than most companies in the field.
- 45. Once you enter the number of shares, youre prompted to review the order
- 46. Once you enter the number of shares, youre prompted to review the order This makes a lot of sense with mobile, especially given the clunkiness of mobile controls.
- 47. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade.
- 48. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. As silly as it seems, this reassurance is necessary to remind them that theyre not about to make an accidental purchase
- 49. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. Rather than utilize another button to complete the purchase, Robinhood helps avoid accidental presses by harnessing a swipe gesture for As silly as it seems, this reassurance is necessary to remind them that theyre not about to make an accidental purchase
- 51. Lastly, they let you decide whether to sign up now, or continue playing with the service.