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Il documento discute il concetto di negozi Diesel come 'templi' della moda in diverse città globali. Si concentra su come le applicazioni di strappi e la personalizzazione dei jeans attirino i giovani consumatori, enfatizzando la qualità-prezzo. Viene anche menzionato l'uso di strumenti online per influenzare gli acquisti dei clienti.

Marketing

•Vetrina store
WHERE
•Strappi/applicazioni
HOW
•Acquisto jeans
WHEN
•Personalizzazione
WHY

JUST BEEN RIPPED! TARGET GIOVANI ACQUISTO JEANS QUALITA’-PREZZO CLIENTE INFORMATO

PUSH CONCEPT «TEMPIO DIESEL»
LONDRA
MILANO
PARIGI
SHANGHAI

PUSH TOOL ON LINE
•DIESEL DETTA MODA
•DETTO MODE NEl NEGOZIO
•PERSONALIZZAZIONE PUSH
•CATALOGO ON LINE
•TRASMESSE CON #

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Rock the casbah

4. BRAND SHOP ASSISTANT STORE

5. #RIPPER

6. •Vetrina store WHERE •Strappi/applicazioni HOW •Acquisto jeans WHEN •Personalizzazione WHY

7. JUST BEEN RIPPED! TARGET GIOVANI ACQUISTO JEANS QUALITA’-PREZZO CLIENTE INFORMATO

8. STORE PULL PUSH

9. PUSH CONCEPT «TEMPIO DIESEL» LONDRA MILANO PARIGI SHANGHAI

10. 5

11. PUSH TOOL ON LINE •DIESEL DETTA MODA •DETTO MODE NEl NEGOZIO •PERSONALIZZAZIONE PUSH •CATALOGO ON LINE •TRASMESSE CON #

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Rock the casbah

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Rock the casbah