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Networking with Purpose
Ralph Meyer
Global Senior Customer Success Manager
LinkedIn: A global pool of talent
8M+
INDONESIA
4M+
PHILIPPINES
3M+
MALAYSIA
1M+
SINGAPORE
22M+
MENA
29M+
BRAZIL
138M+
UNITED STATES OF
AMERICA
42M+
INDIA
8M+
AUSTRALIA
1M+
NEW ZEALAND
5M+
SOUTH AFRICA
24M+
UNITED KINGDOM
14M+
FRANCE
10M+
ITALY
3M+
BELGIUM
2M+
DENMARK
5M+
TURKEY
7M+
NETHERLANDS
2M+
SWEDEN
9M+
SPAIN
31M+
CHINA
590M
Members
>2New Members
Per Second
107M
Monthly Unique
Visitors
Quick Exercise
Everybody Stand up:
Keep standing if you have heard of LinkedIn
Keep standing if you know people with a LinkedIn Profile
Keep standing if have a LinkedIn Profile
I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s a great photo of my donut
This is where I eat donuts
Here’s a donut recipe
I’m listening to “Donuts”
I’m a Google employee
who eats donuts
? My skills include donut eating
? I’m qualified in donut making
? I work in the donut industry
? I’m interested in the future of donuts
? I’m connected to donut experts
? Here’s a video / photo / recipe for donuts
What’s in it for me?
Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn
Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn
Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn
Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn
Influencers
FOLLOW
Follow industry leaders to get
access to the articles that they
publish on LinkedIn
Sharing updates vs. publishing posts
HELPING YOU GROW AND ENGAGE YOUR NETWORK
Share links, articles,
images, quotes or
anything else your
followers might be
interested in
Updates
Deeply explore topics
that matter to you, then
watch the comments to
see your impact
Publishing
Status updates
SHARE
Status updates
SHARE
An easy start is to recognize
friends, colleagues and the
good work you will do in future
projects
SHARE
* Remember to Tag members and
companies
What should we post?
Do searches on topics and
filter the content to specific
pieces of content that interest
you.
Source Market Knowledge
What can I find
Find groups to Network
within
Groups
An opportunity to network with like
minded individuals
Find content from experts
狠狠撸share
Source presentations from
professional environments that can be
used to help support your projects
Find content from experts
狠狠撸share
Be proactive and arm your career with
knowledge from trends that the market
has identified
Building a Great Profile
ADD A PHOTO
Members with a photo get up
to:
21x more Profile views
And are more likely to attract
networking opportunities with
other executives.
ADD YOUR INDUSTRY
Members with industry
information receive up to 9x
more Profile views
More than 300K people search
by industry on LinkedIn every
week
DRAFT A COMPELLING SUMMARY
Focus on writing a compelling
summary that will highlight your
capability to lead and inspire
others.
Draw readers into your profile
by showcasing your key drivers
and motivators
Ideally 2 – 3 paragraphs
Quick Exercise
Pair up with a person next to you:
In 2 mins: Introduce yourself to your partner,
? Tell them about what kind of course you would like to study
? Explain to them why that field is of interest to you
? What kind of job you would love to have
? How you think your job will benefit others
DETAIL YOUR EXPERIENCE
Members with up-to-date
positions receive up to:
8x more Profile views
This will give your viewer
context into what your
responsibilities are and result in
more relevant networking
opportunities
ADD EXAMPLES OF YOUR WORK
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story
ADD SKILLS & GET ENDORSED
Add at least 5 skills (soft skills
& technical skills)
This will enhance the search
capability on LinkedIn to ensure
that you are “findable” in the
correct context.
It is a good repository to list
skills that could clutter role
experience descriptions
? Location
? Education
? Volunteer experience &
causes
? Accomplishments:
languages, organizations,
certifications, publications,
etc.
What else?
Rock your profile presentation grade 12

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Rock your profile presentation grade 12

  • 1. Networking with Purpose Ralph Meyer Global Senior Customer Success Manager
  • 2. LinkedIn: A global pool of talent 8M+ INDONESIA 4M+ PHILIPPINES 3M+ MALAYSIA 1M+ SINGAPORE 22M+ MENA 29M+ BRAZIL 138M+ UNITED STATES OF AMERICA 42M+ INDIA 8M+ AUSTRALIA 1M+ NEW ZEALAND 5M+ SOUTH AFRICA 24M+ UNITED KINGDOM 14M+ FRANCE 10M+ ITALY 3M+ BELGIUM 2M+ DENMARK 5M+ TURKEY 7M+ NETHERLANDS 2M+ SWEDEN 9M+ SPAIN 31M+ CHINA 590M Members >2New Members Per Second 107M Monthly Unique Visitors
  • 3. Quick Exercise Everybody Stand up: Keep standing if you have heard of LinkedIn Keep standing if you know people with a LinkedIn Profile Keep standing if have a LinkedIn Profile
  • 4. I’m eating a #donut I like donuts Here’s a video of me eating a donut Here’s a great photo of my donut This is where I eat donuts Here’s a donut recipe I’m listening to “Donuts” I’m a Google employee who eats donuts
  • 5. ? My skills include donut eating ? I’m qualified in donut making ? I work in the donut industry ? I’m interested in the future of donuts ? I’m connected to donut experts ? Here’s a video / photo / recipe for donuts
  • 6. What’s in it for me?
  • 7. Companies FOLLOW Follow companies to get the latest post that they share on LinkedIn
  • 8. Companies FOLLOW Follow companies to get the latest post that they share on LinkedIn
  • 9. Companies FOLLOW Follow companies to get the latest post that they share on LinkedIn
  • 10. Companies FOLLOW Follow companies to get the latest post that they share on LinkedIn
  • 11. Influencers FOLLOW Follow industry leaders to get access to the articles that they publish on LinkedIn
  • 12. Sharing updates vs. publishing posts HELPING YOU GROW AND ENGAGE YOUR NETWORK Share links, articles, images, quotes or anything else your followers might be interested in Updates Deeply explore topics that matter to you, then watch the comments to see your impact Publishing
  • 15. An easy start is to recognize friends, colleagues and the good work you will do in future projects SHARE * Remember to Tag members and companies What should we post?
  • 16. Do searches on topics and filter the content to specific pieces of content that interest you. Source Market Knowledge What can I find
  • 17. Find groups to Network within Groups An opportunity to network with like minded individuals
  • 18. Find content from experts 狠狠撸share Source presentations from professional environments that can be used to help support your projects
  • 19. Find content from experts 狠狠撸share Be proactive and arm your career with knowledge from trends that the market has identified
  • 20. Building a Great Profile
  • 21. ADD A PHOTO Members with a photo get up to: 21x more Profile views And are more likely to attract networking opportunities with other executives.
  • 22. ADD YOUR INDUSTRY Members with industry information receive up to 9x more Profile views More than 300K people search by industry on LinkedIn every week
  • 23. DRAFT A COMPELLING SUMMARY Focus on writing a compelling summary that will highlight your capability to lead and inspire others. Draw readers into your profile by showcasing your key drivers and motivators Ideally 2 – 3 paragraphs
  • 24. Quick Exercise Pair up with a person next to you: In 2 mins: Introduce yourself to your partner, ? Tell them about what kind of course you would like to study ? Explain to them why that field is of interest to you ? What kind of job you would love to have ? How you think your job will benefit others
  • 25. DETAIL YOUR EXPERIENCE Members with up-to-date positions receive up to: 8x more Profile views This will give your viewer context into what your responsibilities are and result in more relevant networking opportunities
  • 26. ADD EXAMPLES OF YOUR WORK Upload photos, presentations, and videos Give a dynamic, visually appealing representation of your professional story
  • 27. ADD SKILLS & GET ENDORSED Add at least 5 skills (soft skills & technical skills) This will enhance the search capability on LinkedIn to ensure that you are “findable” in the correct context. It is a good repository to list skills that could clutter role experience descriptions
  • 28. ? Location ? Education ? Volunteer experience & causes ? Accomplishments: languages, organizations, certifications, publications, etc. What else?

Editor's Notes

  • #3: LinkedIn operates the world’s largest professional network on the Internet with more than 500 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. Check out: https://press.linkedin.com/about-linkedin for more information. Regional membership: 158+M EMEA 138+M USA 118+M Asia and the Pacific 70+M LATAM 22+M MENA 22+M Southeast Asia
  • #16: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content
  • #17: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content