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Three-Point Perspective on Rockstar Roasted Energy Drink -- Insight from a Food Scientist, Marketeer and QA

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Danielle Robertson Rath
Danielle Robertson Rath

What should you look for when you look at the label of an energy drink? Insight from a food scientist, marketeer and QA gives you tips on what you should know before you consume this product -- whether you LOVE or LOATHE energy drinks!

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Green-Eyed Insight 3 Point Perspective: Rockstar Roasted energy drinks GreenEyedGuide.com 1/21
Presenting a 360属 review of the new members to the Rockstar family First observation: The double-R logo is finally applicable! GreenEyedGuide.com 2/21
Gluten/Lactose/Dairy Free Next observation: Cant all the other Rockstar products make these claims? Why add them now? Ill tell you why GreenEyedGuide.com 3/21
Gluten/Lactose/Dairy Free Almost all the other Rockstar products can make these claims, so why add them now? GreenEyedGuide.com This is an appeal to consumers who have never tried Rockstar before. Some of these new consumers care about claims like these. This helps them open their mind, and see Rockstar in a new way. 4/21
Almond Milk and Flavor Expectations Smoke on the can generates subliminal flavor expectations, especially in combination with almond milk Almond milk expands the Rockstar consumer base: Some of the target consumers are already Rockstar consumers, excited for something new; GreenEyedGuide.com Some of the target consumers are people whove never thought theyd want to try a Rockstar before 5/21
Almond Milk and Safety With other Rockstar products, the worst that happens when you leave it out is it goes flat. Almond milk MUST be refrigerated within 2hrs after its opened. Bacteria multiplies fast in the Temperature Danger Zone: between 40-140*F GreenEyedGuide.com 6/21
Energy + Coffee? What do you think when you read energy? Energy = Caffeine? So Energy + Coffee = Caffeine + Coffee? Not my idea. GreenEyedGuide.com 7/21
With Other Natural Flavors It takes more than just vanilla beans and Vanillin to create the perfect vanilla flavor GreenEyedGuide.com Caramelized? 8/21
With Other Natural Flavors Light, as in the opposite of heavy cream-vanilla or overbearing-sweet WONF means other natural flavors were used with the Vanilla to create the flavor profile we were going for GreenEyedGuide.com 9/21
The Most Important Part GreenEyedGuide.com 10/21
How to Read a Nutrition Label in 30 seconds or less 1. Serving Size = 8 oz Okay, thats normal 2. Servings per container = 2 So pace yourself but remember the Temperature Danger Zone tip 3. Calories per serving = 120 per can (blue) or 120 per serving (red) Think of this as a snack: its easy to forget to count liquid calories GreenEyedGuide.com 11/21
How to Read a Nutrition Label in 30 seconds or less 4. Sugar 16g per can (min, blue) to 46g per can (max, red) - Yowzah 23g per serving may be too much for some people; luckily the sugar content is lower in the Light Vanilla version (the blue one) 5. Protein and Fiber minimal - Even though its got almond milk, this IS NOT a pre- or post-workout supplement; - Low fiber and protein content means these products are unlikely to provide high satiety or assist muscle recovery - Energy Drinks DONT MAKE GOOD BREAKFAST, but with the almond milk, this wont be as harsh on an empty stomach as other energy drinks GreenEyedGuide.com 12/21
How to Read a Nutrition Label in 30 seconds or less Ingredient List Observations: 6. The #1 ingredient is water - Just like with other energy drinks, and plain coffee/tea 7. Almond Milk is #2; second-most prominent by weight in formula - Remember to refrigerate after opening - Where theres almond milk, theres usually carrageenan (controversial thickening agent used to give the almond milk body); controversy avoided: they use cellulose gum Um,excuse me GreenEyedGuide.com 13/21
How to Read a Nutrition Label in 30 seconds or less Ingredient List Observations: 8. Sucrose = table sugar, main source of sugar - Non-nutritive sweeteners Sucralose and Acesulfame Potassium (Ace-K) also used 9. Soy Protein Isolate = protein contribution is minimal but can help mouthfeel - Soy/corn are the 2 most common GM crops in the USA but dont assume this soy came Um, from the US EXCUSE me GreenEyedGuide.com 14/21
Pardon the Interruption: A Note on Allergens, from Quality A). Rockstar Roasted contains almonds and soy, which are allergens that ARE NOT in the other Rockstar drinks B). Since the drink says ALMOND MILK right across the front, its unlikely that someone who commonly drinks Rockstar but has a nut allergy will consume this product. BUT, soy is also in this product, and youd have to check the label to see that. GreenEyedGuide.com 15/21
C). The bigger concern is allergen cross-contamination. Allergens have been the first or second largest cause of recalls over the past 2 years. D). Cross-contamination can happen when products that dont have allergens are made on the manufacturing line after products that DO contain allergens. E). This is why allergen-free products are usually made before allergenic products, if both products have to be made that day on the same manufacturing line. This is also why line-cleaning and allergen programs are so important. This is also why I have a job. http://www.someblogsite.com/archives/3102 GreenEyedGuide.com 16/21
Did you know? From the Food Allergy Awareness Workplace presentation at http://www.foodallergy.org/most-popular-resources GreenEyedGuide.com 17/21
Okay, Im done. We NEED to talk about CAFFEINE now. GreenEyedGuide.com 18/21
How to Read a Nutrition Label in 30 seconds or less Ingredient List Observations: 10. Coffee Extract = source of caffeine, 5th in the list - Note other sources in the list: caffeine and guarana seed extract All sources of caffeine are going to affect the body the same way; the way a caffeine molecule affects the body doesnt vary based on where it came from. GreenEyedGuide.com 19/21
Caffeine Safety 101 Caffeine Safety 400 mg caffeine is the MAX amount per day considered safe for healthy adults who arent pregnant or nursing With 120mg caffeine per serving and 225mg per can, all 3 Rockstar Roasted products are Level 3: Lethargic and Struggling from the 5 Levels of Fatigue GreenEyedGuide.com
That concludes our lesson! If you liked this lesson, consider this guide for more on the 5 Levels of Fatigue, tips for reading labels, and information about common energy drink ingredients (what they are, what they do, how much is too much to consume) THANK YOU! GreenEyedGuide.com 21

More Related Content

Three-Point Perspective on Rockstar Roasted Energy Drink -- Insight from a Food Scientist, Marketeer and QA

  • 1. Green-Eyed Insight 3 Point Perspective: Rockstar Roasted energy drinks GreenEyedGuide.com 1/21
  • 2. Presenting a 360属 review of the new members to the Rockstar family First observation: The double-R logo is finally applicable! GreenEyedGuide.com 2/21
  • 3. Gluten/Lactose/Dairy Free Next observation: Cant all the other Rockstar products make these claims? Why add them now? Ill tell you why GreenEyedGuide.com 3/21
  • 4. Gluten/Lactose/Dairy Free Almost all the other Rockstar products can make these claims, so why add them now? GreenEyedGuide.com This is an appeal to consumers who have never tried Rockstar before. Some of these new consumers care about claims like these. This helps them open their mind, and see Rockstar in a new way. 4/21
  • 5. Almond Milk and Flavor Expectations Smoke on the can generates subliminal flavor expectations, especially in combination with almond milk Almond milk expands the Rockstar consumer base: Some of the target consumers are already Rockstar consumers, excited for something new; GreenEyedGuide.com Some of the target consumers are people whove never thought theyd want to try a Rockstar before 5/21
  • 6. Almond Milk and Safety With other Rockstar products, the worst that happens when you leave it out is it goes flat. Almond milk MUST be refrigerated within 2hrs after its opened. Bacteria multiplies fast in the Temperature Danger Zone: between 40-140*F GreenEyedGuide.com 6/21
  • 7. Energy + Coffee? What do you think when you read energy? Energy = Caffeine? So Energy + Coffee = Caffeine + Coffee? Not my idea. GreenEyedGuide.com 7/21
  • 8. With Other Natural Flavors It takes more than just vanilla beans and Vanillin to create the perfect vanilla flavor GreenEyedGuide.com Caramelized? 8/21
  • 9. With Other Natural Flavors Light, as in the opposite of heavy cream-vanilla or overbearing-sweet WONF means other natural flavors were used with the Vanilla to create the flavor profile we were going for GreenEyedGuide.com 9/21
  • 10. The Most Important Part GreenEyedGuide.com 10/21
  • 11. How to Read a Nutrition Label in 30 seconds or less 1. Serving Size = 8 oz Okay, thats normal 2. Servings per container = 2 So pace yourself but remember the Temperature Danger Zone tip 3. Calories per serving = 120 per can (blue) or 120 per serving (red) Think of this as a snack: its easy to forget to count liquid calories GreenEyedGuide.com 11/21
  • 12. How to Read a Nutrition Label in 30 seconds or less 4. Sugar 16g per can (min, blue) to 46g per can (max, red) - Yowzah 23g per serving may be too much for some people; luckily the sugar content is lower in the Light Vanilla version (the blue one) 5. Protein and Fiber minimal - Even though its got almond milk, this IS NOT a pre- or post-workout supplement; - Low fiber and protein content means these products are unlikely to provide high satiety or assist muscle recovery - Energy Drinks DONT MAKE GOOD BREAKFAST, but with the almond milk, this wont be as harsh on an empty stomach as other energy drinks GreenEyedGuide.com 12/21
  • 13. How to Read a Nutrition Label in 30 seconds or less Ingredient List Observations: 6. The #1 ingredient is water - Just like with other energy drinks, and plain coffee/tea 7. Almond Milk is #2; second-most prominent by weight in formula - Remember to refrigerate after opening - Where theres almond milk, theres usually carrageenan (controversial thickening agent used to give the almond milk body); controversy avoided: they use cellulose gum Um,excuse me GreenEyedGuide.com 13/21
  • 14. How to Read a Nutrition Label in 30 seconds or less Ingredient List Observations: 8. Sucrose = table sugar, main source of sugar - Non-nutritive sweeteners Sucralose and Acesulfame Potassium (Ace-K) also used 9. Soy Protein Isolate = protein contribution is minimal but can help mouthfeel - Soy/corn are the 2 most common GM crops in the USA but dont assume this soy came Um, from the US EXCUSE me GreenEyedGuide.com 14/21
  • 15. Pardon the Interruption: A Note on Allergens, from Quality A). Rockstar Roasted contains almonds and soy, which are allergens that ARE NOT in the other Rockstar drinks B). Since the drink says ALMOND MILK right across the front, its unlikely that someone who commonly drinks Rockstar but has a nut allergy will consume this product. BUT, soy is also in this product, and youd have to check the label to see that. GreenEyedGuide.com 15/21
  • 16. C). The bigger concern is allergen cross-contamination. Allergens have been the first or second largest cause of recalls over the past 2 years. D). Cross-contamination can happen when products that dont have allergens are made on the manufacturing line after products that DO contain allergens. E). This is why allergen-free products are usually made before allergenic products, if both products have to be made that day on the same manufacturing line. This is also why line-cleaning and allergen programs are so important. This is also why I have a job. http://www.someblogsite.com/archives/3102 GreenEyedGuide.com 16/21
  • 17. Did you know? From the Food Allergy Awareness Workplace presentation at http://www.foodallergy.org/most-popular-resources GreenEyedGuide.com 17/21
  • 18. Okay, Im done. We NEED to talk about CAFFEINE now. GreenEyedGuide.com 18/21
  • 19. How to Read a Nutrition Label in 30 seconds or less Ingredient List Observations: 10. Coffee Extract = source of caffeine, 5th in the list - Note other sources in the list: caffeine and guarana seed extract All sources of caffeine are going to affect the body the same way; the way a caffeine molecule affects the body doesnt vary based on where it came from. GreenEyedGuide.com 19/21
  • 20. Caffeine Safety 101 Caffeine Safety 400 mg caffeine is the MAX amount per day considered safe for healthy adults who arent pregnant or nursing With 120mg caffeine per serving and 225mg per can, all 3 Rockstar Roasted products are Level 3: Lethargic and Struggling from the 5 Levels of Fatigue GreenEyedGuide.com
  • 21. That concludes our lesson! If you liked this lesson, consider this guide for more on the 5 Levels of Fatigue, tips for reading labels, and information about common energy drink ingredients (what they are, what they do, how much is too much to consume) THANK YOU! GreenEyedGuide.com 21