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Rodolfo Pereira [email_address] Presentation
Work Experience
World Bank Consultant 1/5/09 - 7/1/09 In applying communications strategies for development and after working for the World Bank, I discovered that climate change will have a real impact on everybody’s lives, and that it needs to be communicated at a global level.  Now.
Links Media Sr. PR & Media Specialist 9/2007 -11/2008 After absorbing strategies for health communication and working on behalf of such a huge institution as LAC+USC, I was able to create and communicate to internal and external audiences a single message  “We Are Close to You” .
Embassy of Peru Press Counselor 11/2001 -12/2006 “ During his tenure at the Embassy of Peru in Washington, Mr. Pereira distinguished himself as an informed, professional and trusted intermediary between the press and his diplomatic mission. I found him to be an insightful and reliable source on issues affecting Latin America and north-south relations in the hemisphere.  Overall, I would rate Mr. Pereira among the top press attaches I have met as a journalist in Washington.” Philip Bennet Managing Editor The Washington Post Working at the Embassy, I was able to apply the concepts of public diplomacy in reaching out to a broad audience of journalists, policymakers, private sector leaders, NGOs and multilateral organizations’ representatives.
Presidency of Peru Press Secretary to the President of Peru 9/2002 -6/2003 “ Mr. Pereira became a key member of my staff. He was widely respected for his sharp analysis, creative writing and excellent communications skills. Rodolfo has the ability to bring new perspectives to difficult issues and is always willing to proactively take on new difficult topics, which he consistently handled very professionally. He applied those skills in planning and executing outreach efforts to make known worldwide the external affairs policies defined by my Administration.” Alejandro Toledo President of Peru 2001 - 2006 In executing strategies of political communication, transparency andopenness are key components in conquering hearts and minds. Onemust use all platforms available simultaneously, from Web 2.0 to social media, from face-to-face dialogues to web conferences, but always telling the truth.
Viajo.com Content Manager 2000 - 2001 “ Rodolfo is very knowledgeable, open minded, flexible and easy to work with. The quality of his work always speaks for itself.”  Gian Filli Director of Content and Operations at Viajo.Com Online communication is the ideal platform to connect with the global village, allowing messages to be disseminated effectively across cultures and peoples —but first, you need to know your audience and adopt their own language. Their voice must be yours.
LAPTV  (Latin American Pay Television) Editorial Director & Copyeditor 1997 - 1999 “ Rodolfo is a very creative person, he has a great personality and is a team player with profound knowledge of the Hispanic market in the US and Latin America.” Patricio Montalbetti,Creative Services Director at LAPTV I was able to experiment creatively with the latest post production video platforms available in  the market, exploring new horizons and venues, giving value and sense to each color, each word, each frame, each sound.
CNN Copyeditor 1995 - 1996 In practicing and enforcing the high standards of journalistic values, I learned from colleagues and supervisors that seeking truth and providing a fair and comprehensive account of events and issues is the cornerstone of the media’s credibility. As a journalist, each day you must exercise integrity and passion.
portfolio
Films
Based on a song by Ruben Blades, this film recreates the political violence in Peru, during the internal conflict in the late ‘80s. FILM AWARDS Finalist to the Saul Yelin Award at the International Havana film Festival; 1986 Special Exhibition at the II FILM & VIDEO FESTIVAL AT RIO DE JANEIRO; BRASIL; 1986 Selected to participate at the INTERNATIONAL PUBLIC SCREENING CONFERENCE (INPUT'88); Philadelphia; USA; 1988 Awarded BEST VIDEO at the I NATIONAL VIDEO FESTIVAL; PERU; 1986. URL: http://vimeo.com/6806210 Desaparecidos
A boy lives isolated in a world of fantasies. One day he meets an old man condemned to live in solitude by his family because of his infectious illness. The two come to a secret agreement to make their dreams a reality. FILM AWARDS BEST FILM at the I NATIONAL FILM FESTIVAL sponsored by the Peruvian Filmmakers Association; 1985 URL: http://vimeo.com/7107918 El Rey de las Azoteas
A documentary about the arrival of the Spanish to Peru, based on documents from the era. It shows the clash between two worlds and the horrors of the conquest. FILM AWARDS HONORABLE MENTION by the AMAZONIC FILM FESTIVAL, Iquitos, PERU, 1984 Tierra Roja
A documentary film that recreates the life and work of José Carlos Mariátegui, one of the most influential Peruvian and Latin American intellectuals of the late 1930s.  FILM AWARDS Awarded Third Prize by the IV NATIONAL FILM FESTIVAL, sponsored by the Tele Education Center at Catholic University; PERU; 1983 Creación Heroica
A taxi driver from Lima thinks that the woman he met never existed. And he’s completely right. URL: http://vimeo.com/7108574 Taxi
Television
URL: http://vimeo.com/6808571 URL: http://vimeo.com/6916993 URL: http://vimeo.com/7086005 URL: http://vimeo.com/6915769 Selected TV Promos
Creative Writing
Sometimes, the sound, the picture, the color or the movement is not enough. The word, just the word. AWARDS III BEST STORY at the yearly Literary Contest “El Cuento de las Mil Palabras”, sponsored by the Peruvian magazine CARETAS (1997). II BEST STORY at the yearly Literary Contest  "El Cuento de las Mil Palabras", sponsored by the Peruvian magazine CARETAS (1992) BEST STORY at the yearly Literary Contest at the Catholic University of Peru  (1972, 1973, 1974) BEST STORY at the International Literary Contest "Jose  Maria Arguedas" ,sponsored by the Argentinean publishing house Ateneo (1971) Short Stories
He ido a caminar por las playas de la bahía de Chesapeake. Y esa caminata me ha hecho pensar en algunas cosas: la arena escurriéndose entre las manos, ¿estuvo alguna vez en el fondo del mar? ¿Y qué será de esa luna ensangrentada en el horizonte, que casi besa tierra firme, cuando la Vía Láctea se haya ido para siempre? Lo único permanente es el movimiento. Y tú. I´ve gone walking on the beaches of the Chesapeake. That walk has made me think of a few things: the sand sifting through one’s hands, was it ever at the bottom of the sea? And what will become of that bloody moon on the horizon, almost kissing solid ground, when the Milky Way has gone forever? The only permanent is the movement. And yourself.
Journalism
As a journalist, I’ve always tried to create life-like atmospheres through the written word, choosing stories that have within them the power to change our view of the world.  Journalistic Writing
AWARDS FIRST PRIZE by the NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, in its Sixth Annual Hispanic Print Media Awards, for Outstanding Reporting on Latin America - Cultural; USA, 1994 HONORABLE MENTION by the NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, in its Sixth Annual Hispanic Print Media Awards, for Outstanding Reporting on Latin America - Political/Economic; USA, 1994 HONORABLE MENTION by the NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, in its Fifth Annual Hispanic Print Media Awards, for Outstanding Reporting on Latin America - Political/Economic; USA,  Journalism Awards
I am a practitioner, not a theorist. All my knowledge has been earned through real-life experiences. Rodolfo Pereira // rodopereira@aol.com
Contact Information Rodolfo Pereira Address: 6100 Wilson Lane, Bethesda, MD 20817 Tel: (301) 814-0773 E-mail: rodopereira@aol.com URL: http://vimeo.com/rodopereira/videos Thank you for your time...

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Rodolfo Pereira´s CV

  • 3. World Bank Consultant 1/5/09 - 7/1/09 In applying communications strategies for development and after working for the World Bank, I discovered that climate change will have a real impact on everybody’s lives, and that it needs to be communicated at a global level. Now.
  • 4. Links Media Sr. PR & Media Specialist 9/2007 -11/2008 After absorbing strategies for health communication and working on behalf of such a huge institution as LAC+USC, I was able to create and communicate to internal and external audiences a single message “We Are Close to You” .
  • 5. Embassy of Peru Press Counselor 11/2001 -12/2006 “ During his tenure at the Embassy of Peru in Washington, Mr. Pereira distinguished himself as an informed, professional and trusted intermediary between the press and his diplomatic mission. I found him to be an insightful and reliable source on issues affecting Latin America and north-south relations in the hemisphere. Overall, I would rate Mr. Pereira among the top press attaches I have met as a journalist in Washington.” Philip Bennet Managing Editor The Washington Post Working at the Embassy, I was able to apply the concepts of public diplomacy in reaching out to a broad audience of journalists, policymakers, private sector leaders, NGOs and multilateral organizations’ representatives.
  • 6. Presidency of Peru Press Secretary to the President of Peru 9/2002 -6/2003 “ Mr. Pereira became a key member of my staff. He was widely respected for his sharp analysis, creative writing and excellent communications skills. Rodolfo has the ability to bring new perspectives to difficult issues and is always willing to proactively take on new difficult topics, which he consistently handled very professionally. He applied those skills in planning and executing outreach efforts to make known worldwide the external affairs policies defined by my Administration.” Alejandro Toledo President of Peru 2001 - 2006 In executing strategies of political communication, transparency andopenness are key components in conquering hearts and minds. Onemust use all platforms available simultaneously, from Web 2.0 to social media, from face-to-face dialogues to web conferences, but always telling the truth.
  • 7. Viajo.com Content Manager 2000 - 2001 “ Rodolfo is very knowledgeable, open minded, flexible and easy to work with. The quality of his work always speaks for itself.” Gian Filli Director of Content and Operations at Viajo.Com Online communication is the ideal platform to connect with the global village, allowing messages to be disseminated effectively across cultures and peoples —but first, you need to know your audience and adopt their own language. Their voice must be yours.
  • 8. LAPTV (Latin American Pay Television) Editorial Director & Copyeditor 1997 - 1999 “ Rodolfo is a very creative person, he has a great personality and is a team player with profound knowledge of the Hispanic market in the US and Latin America.” Patricio Montalbetti,Creative Services Director at LAPTV I was able to experiment creatively with the latest post production video platforms available in the market, exploring new horizons and venues, giving value and sense to each color, each word, each frame, each sound.
  • 9. CNN Copyeditor 1995 - 1996 In practicing and enforcing the high standards of journalistic values, I learned from colleagues and supervisors that seeking truth and providing a fair and comprehensive account of events and issues is the cornerstone of the media’s credibility. As a journalist, each day you must exercise integrity and passion.
  • 11. Films
  • 12. Based on a song by Ruben Blades, this film recreates the political violence in Peru, during the internal conflict in the late ‘80s. FILM AWARDS Finalist to the Saul Yelin Award at the International Havana film Festival; 1986 Special Exhibition at the II FILM & VIDEO FESTIVAL AT RIO DE JANEIRO; BRASIL; 1986 Selected to participate at the INTERNATIONAL PUBLIC SCREENING CONFERENCE (INPUT'88); Philadelphia; USA; 1988 Awarded BEST VIDEO at the I NATIONAL VIDEO FESTIVAL; PERU; 1986. URL: http://vimeo.com/6806210 Desaparecidos
  • 13. A boy lives isolated in a world of fantasies. One day he meets an old man condemned to live in solitude by his family because of his infectious illness. The two come to a secret agreement to make their dreams a reality. FILM AWARDS BEST FILM at the I NATIONAL FILM FESTIVAL sponsored by the Peruvian Filmmakers Association; 1985 URL: http://vimeo.com/7107918 El Rey de las Azoteas
  • 14. A documentary about the arrival of the Spanish to Peru, based on documents from the era. It shows the clash between two worlds and the horrors of the conquest. FILM AWARDS HONORABLE MENTION by the AMAZONIC FILM FESTIVAL, Iquitos, PERU, 1984 Tierra Roja
  • 15. A documentary film that recreates the life and work of José Carlos Mariátegui, one of the most influential Peruvian and Latin American intellectuals of the late 1930s. FILM AWARDS Awarded Third Prize by the IV NATIONAL FILM FESTIVAL, sponsored by the Tele Education Center at Catholic University; PERU; 1983 Creación Heroica
  • 16. A taxi driver from Lima thinks that the woman he met never existed. And he’s completely right. URL: http://vimeo.com/7108574 Taxi
  • 18. URL: http://vimeo.com/6808571 URL: http://vimeo.com/6916993 URL: http://vimeo.com/7086005 URL: http://vimeo.com/6915769 Selected TV Promos
  • 20. Sometimes, the sound, the picture, the color or the movement is not enough. The word, just the word. AWARDS III BEST STORY at the yearly Literary Contest “El Cuento de las Mil Palabras”, sponsored by the Peruvian magazine CARETAS (1997). II BEST STORY at the yearly Literary Contest "El Cuento de las Mil Palabras", sponsored by the Peruvian magazine CARETAS (1992) BEST STORY at the yearly Literary Contest at the Catholic University of Peru (1972, 1973, 1974) BEST STORY at the International Literary Contest "Jose Maria Arguedas" ,sponsored by the Argentinean publishing house Ateneo (1971) Short Stories
  • 21. He ido a caminar por las playas de la bahía de Chesapeake. Y esa caminata me ha hecho pensar en algunas cosas: la arena escurriéndose entre las manos, ¿estuvo alguna vez en el fondo del mar? ¿Y qué será de esa luna ensangrentada en el horizonte, que casi besa tierra firme, cuando la Vía Láctea se haya ido para siempre? Lo único permanente es el movimiento. Y tú. I´ve gone walking on the beaches of the Chesapeake. That walk has made me think of a few things: the sand sifting through one’s hands, was it ever at the bottom of the sea? And what will become of that bloody moon on the horizon, almost kissing solid ground, when the Milky Way has gone forever? The only permanent is the movement. And yourself.
  • 23. As a journalist, I’ve always tried to create life-like atmospheres through the written word, choosing stories that have within them the power to change our view of the world. Journalistic Writing
  • 24. AWARDS FIRST PRIZE by the NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, in its Sixth Annual Hispanic Print Media Awards, for Outstanding Reporting on Latin America - Cultural; USA, 1994 HONORABLE MENTION by the NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, in its Sixth Annual Hispanic Print Media Awards, for Outstanding Reporting on Latin America - Political/Economic; USA, 1994 HONORABLE MENTION by the NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS, in its Fifth Annual Hispanic Print Media Awards, for Outstanding Reporting on Latin America - Political/Economic; USA, Journalism Awards
  • 25. I am a practitioner, not a theorist. All my knowledge has been earned through real-life experiences. Rodolfo Pereira // rodopereira@aol.com
  • 26. Contact Information Rodolfo Pereira Address: 6100 Wilson Lane, Bethesda, MD 20817 Tel: (301) 814-0773 E-mail: rodopereira@aol.com URL: http://vimeo.com/rodopereira/videos Thank you for your time...