Roger Lopez has over 15 years of experience in marketing and digital strategy. He is currently the Digital Marketing Head where he developed strategies that increased e-commerce revenue by 85% and social media engagement by 300%. Previously, he was the Marketing Director for MCAS Yuma where he developed business strategies for a $50 million retail and services organization. He also has experience as a Digital Strategist and Marketing Director for other companies where he created marketing and business plans.
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Roger lopez
1. RESUME
ROGER LOPEZ
GET IN TOUCH:
Website
www.linkedin.com/in/iamroger
MARKETING Mobil
+1(470) 848-7866
DIRECTOR Email
roger@lopezaguirre.com
EMPLOYMENT PROFESSIONAL SKILLS
2012 - Present Digital Marketing Head
good average skilled
Developed Digital Strategy to include, e-commerce, social,
Email Marketing
mobile, email. Increased e-commerce rev by 85%. Increased
Web Analytics
social engangement by 300%. Launched non-existant mobile
SEO,SEM
innitiative that took us to the top of the iOS Charts 1.5 million
Web Research
downloads.
Social Media Planning
2006 - 2012 MCAS Yuma- Marketing Director Marketing Management
Developed business strategies for a $50 mil
Art Direction
retail, food, hospitality, special events, edu
Media Management
cation services and personal family services
Event Management
organization.
Branding and identity
2001-2011 Inemode -Digital Strategist Digital Strategy
Web Business & Marketing Consultant,
ROI Analysis
Digital Content Strategist , Social
Trend Analysis
Media Strategist for Inemode clients
and internal campaigns.
PERSONAL SKILLS
1999- 2001 PowerVision-Marketing / Bus. Dev. Director good average skilled
Developed Marketing & Business Plan Social Commitment
Initiated Strategic partnerships with ASIC Creativity
Manufacturers, Video Codec developers, and Organization
Corporate Investors. Communication
Team Player
1998 - 1999 SolarFlare- Executive Director/Co-Founder
Acted as Creative Director for all Client
Projects, Developed Business and
AWARDS
Marketing Plans, Hired & Trained Mul
timedia Staff (Video Production, Graphic
Telly Awards
Design, Web Design/e-Commerce)
TV Commercial Winner - 2009, 2010, 2011
EDUCATION ICAS Marketing Competition
1st Place Television Commercial (2008)
1999 Humanities- B.A. 1st Place Television Commercial (2011)
NAU - Yuma 3rd Place Event Website (2007)
1998 General Studies- A.A 3rd Place Event Website (2006)
Arizona Western College 3rd Place Radio Commercial Ad (2011)