Rohit prakash
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Rohitprakash summarizes his one month training with Miniplanet, a company that provides education and school management solutions. He learned techniques for B2B marketing from his mentor. Through meetings with customers, he was able to overcome initial problems discussing product positioning. His observations included that Miniplanet aims to empower rural and urban schools, but faces challenges as a new organization. Competitors have captured much of the Lucknow market, but schools want solutions and see potential for Miniplanet's business despite the competition.
Rohit prakash
- 1. Rohitprakash ICCMRT, Lucknow Summaryof training Firstof all thanksto miniplanet forprovidingsucha goodplatformtolearnsome basicsof B2B marketingandespeciallyourmentorMr. SankarshanSirfor theirmotivation. At starting,Idontknowthe technique of B2BmarketingsoI face some problemlike how totalk someone aboutourproductespeciallypositioningof productincustomermind.ButI sort outthese problemswhenIattendedsome meetingwithcustomers. These are the followingpointswhichIobserved inmylastone month trainingandspendsome good time withminiplanet- # Aboutthe organization____Miniplanetisworkingforempoweringthe schoolsfromrural urban areas.It isprovidingcompletesolutionsforeducationandschoolsmanagement. Challenges,whichwasIface inthe marketaboutthe companyis , itis a new organizationand,asa new organizationitwill take time tosetup. # Aboutthe services___servicesprovide byminiplanetare verygood.Itisobservedthat price are very high..accordingtoschool managers. # Aboutourmarket____ Inthe lucknowIsaw in my surveymostof the schoolsare coveredbyour competitorsandotherschoolsare facingproblemlike fund,lackof strength ,andothermanagerial problems.But schoolsare wantingsolutionsanditisa ray of hope forour business. #Aboutthe competitor_____Lucknowmarketismostlycoveredyeducomp,HCl , teachnextandhelix. Miniplanetprovidesbetterservicesamongthese.Butitisnota brandname so there are some problem innmarketcapturing.In the surveyIobserve thatschoolsare wantingsolutionssoif there are heavy competition,challengesinthe marketbutthere are some goodbusinessinlucknow.