ROI and Social Media Marketing

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The document discusses social media marketing ROI and rules for creating CEO-friendly social media campaigns. It defines ROI as gains from investment minus the cost of investment, divided by the cost of investment. It notes that increases in things like social media mentions, likes, and positive opinions are not direct financial metrics. The document provides an example ROI calculation for a company blog, estimating a 552% ROI. It emphasizes establishing baselines and monitoring over time to identify patterns and correlations between social media activities and transactional data or sales.

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SOCIALMEDIAMARKETINGROIANDRULES FOR CREATING CEO FRIENDLY SOCIAL MEDIA CAMPAIGNSBY REX FREIBERGER

RETURN ON INVESTMENTROI = [GAINFROMINVESTMENT��–��COST��OF��INVESTMENT]��/COST OF��INVESTMENT

Question: What internal social strategy objectives will you focus most on in 2011?In the survey, Altimeter Group asked 140 corporate social strategists about their 2011 planning.

Question: What measurements are most important to evaluating the success of your program?In the survey, Altimeter Group asked 140 corporate social strategists about their 2011 planning.

An increase in search rankings is NOT a financial metricAn increase in Facebook Likes is NOT a financial metricAn increase in positive opinion is NOT a financial metric

Website Blog10 leads per month via Contact Us after landing on the blog

Average client value is $15,000 = $15,000/month revenueROI ALWAYS IS:Revenue minusInvestment/investment15,000-2,300/2,300ROI = 552%60 hours per month to create

+ $500 per month in design Costs = $2,300 per month investment

DARETOCONNECTTHEM?WHAT IS THE UNIT OF MEASURE [THE CURRENCY IN OTHER WORDS] OF INSPIRATION? HOW ABOUT INNOVATION? RELATIONSHIPS, EVEN?

Step #1 Establish a Baseline Start of ActivityStart of Social Media ProgramStart of CampaignStart of MeasurementTrend: 10% Growth

This document discusses social media marketing ROI and how to create CEO-friendly social media campaigns. It defines ROI as gains from investment minus cost of investment, divided by cost of investment. It emphasizes that increases in likes, shares, or positive sentiment alone are not financial metrics for ROI. It provides an example ROI calculation for a company blog that generated $15,000 in monthly revenue with $2,300 in monthly costs, resulting in a 552% ROI. The document outlines steps for establishing a social media activity timeline, monitoring brand mentions over time, analyzing sales data, and overlaying these metrics to look for patterns between social activities and financial impacts.

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WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud

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The webinar features Dr. Natalie Petouhoff discussing the challenges of measuring the ROI of social media, addressing common myths and emphasizing the importance of aligning business goals with social media strategy. She explains that while social media metrics can inform ROI calculations, they are not the same as ROI itself, which should focus on actual benefits versus costs. The session highlights successful case studies and provides methodologies for businesses to begin calculating their social media ROI effectively.

Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff

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The document discusses the challenges and methods of calculating the return on investment (ROI) of social media efforts, highlighting common myths and misconceptions about ROI measurement. It emphasizes the importance of understanding social media analytics and offers case studies to illustrate how social media can impact business insights and decision-making. The presentation aims to equip marketers and business professionals with the tools and knowledge necessary to derive value from social media metrics.

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The document discusses how to measure the ROI of social media through a structured measurement program aimed at delivering business value. It debunks common myths about social media ROI and emphasizes the importance of insights for decision-making. Real-world case studies illustrate the methodology and potential benefits of effectively leveraging social media data for enhancing marketing and product development strategies.

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The document discusses the challenges marketers face in measuring the ROI of social media campaigns, with many citing lack of resources and unclear metrics as barriers. It emphasizes the importance of integrating social media measurement into overall marketing strategies and provides a framework for evaluating effectiveness through concrete goals and baseline metrics. Several ROI data points are outlined, including traffic, sales, and customer engagement, highlighting the potential financial benefits and metrics to consider for social media investments.

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This document discusses strategies for measuring return on investment (ROI) from social media initiatives. It recommends conducting a thorough social media assessment and developing ROI goals and targets across the entire company. ROI measurement considers both increased revenue and cost savings. Formulas to calculate ROI vary by department but generally represent incremental revenue plus cost savings minus social media expenses, expressed as a percentage. The document provides examples of ROI calculations from customer support, marketing, sales and major projects.

Social Media ROILuke Marthinusen

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This document discusses measuring return on investment (ROI) for social media marketing. It defines social media ROI as a measure of efficiency comparing returns to investments. Returns include sales, leads, brand awareness, while investments are campaign costs. The document provides examples of quantifying returns and relating them to monetary values to calculate ROI percentages. It emphasizes starting by benchmarking metrics before campaigns and testing variables through continuous improvement.

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The document discusses a forecast for social business in 2011, emphasizing integration, measurement of ROI, and strategic organization of social media efforts. It details the evolution of corporate social media strategies and suggests companies focus on scalable programs, staffing, and effective advertising to enhance engagement. Companies are encouraged to invest in systems that connect social media to their operations to improve efficiency and measurement capabilities.

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Olivier Blanchard Basics of Social Media ROIjonathanolisanchez

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The document discusses the importance of justifying social media investments in terms of cost reduction and revenue generation. It emphasizes that while social media can improve engagement and metrics like website visits and social mentions, it must ultimately drive sales to be considered successful. The text outlines a systematic approach to measuring the return on investment (ROI) from social media activities by analyzing transaction data and establishing baselines.

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The document discusses the essential resources needed for effective social media marketing, emphasizing that it requires people, technology, and time, all of which can impact budget allocation. It underscores the importance of demonstrating tangible ROI through cost reductions and increased revenue, urging marketers to tie social media efforts to measurable business outcomes. Ultimately, the author highlights the need for systematic evaluation of social media's impact on business performance to justify ongoing investment.

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This document outlines the process for justifying social media investments using ROI analysis. It discusses how social media requires an allocation of limited resources like people, technology and time. It then walks through the steps to prove that social media is generating cost reductions or revenue increases for the business. This includes establishing baselines, creating activity timelines, measuring sales and transactions, identifying relationships between social media activities and business metrics, and ultimately calculating ROI to determine if the social media investment is generating enough returns. The document advocates starting with proving concept and isolating impact before fully implementing an ROI analysis.

Olivier Blanchard Basics Of Social Media RoiOlivier Blanchard

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The document outlines the importance of justifying social media investments in business, emphasizing that while social media can lead to cost reduction and increased revenue, it requires careful resource allocation. It stresses the necessity of measuring ROI effectively, not just digital metrics but overall business performance, and showcases a sequential approach to establishing proof of concept through various metrics and data analysis. Ultimately, it illustrates how social media activities can positively influence business outcomes, but insists that tangible financial results must be demonstrated to maintain support from higher management.

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This document outlines the process for justifying social media investments using ROI analysis. It discusses how social media requires an allocation of limited resources like people, technology and time. It then walks through the steps to prove that social media is generating cost reductions or revenue increases, including establishing a baseline, creating activity timelines, measuring sales and transactions, identifying patterns between social media activities and business metrics, and ultimately calculating ROI. The key message is that ROI is about tying social media to actual business performance, not just measuring impressions and engagement.

Olivier Blanchard\'s Basics of Social MediaDavid Luna

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This document outlines the process for justifying social media investments using ROI analysis. It discusses how social media requires an allocation of limited resources like people, technology and time. It then walks through the steps to prove that social media is generating cost reductions or revenue increases for the business. This includes establishing baselines, creating activity timelines, measuring sales and transactions, identifying patterns between social media activities and business metrics, and ultimately calculating ROI to determine if the investment is generating enough returns. The example shows a company that sees increased sales, transactions and customers after implementing social media, but still needs to work on driving more store traffic to fully optimize their social media programs.

Olivier Blanchard Basics of Social MediaDavid Luna

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This document outlines the process for justifying social media investments using ROI analysis. It discusses how social media requires an investment of resources like people, technology and time. While metrics like website traffic and followers don't directly translate to ROI, they can help create a baseline and prove impact. The key is to overlay social media activities with sales data to identify patterns and relationships between activities and transactions. This allows isolating the impact of social media and quantifying cost savings and revenue gains to calculate ROI using the ROI equation. The document advocates starting with a proof of concept to show social media is working before fully justifying further investments.

Oliverblanchardsbasicsofsocialmediaroi 12567690135995-phpapp036welchs

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This document outlines the process for justifying social media investments using ROI analysis. It discusses how social media requires an allocation of limited resources like people, technology and time. While metrics like website traffic and followers don't directly translate to ROI, non-financial impacts can be measured and later tied to actual cost savings or revenue gains. The key is to establish baselines, create timelines of activities and metrics, look for patterns between them, and ultimately prove relationships between social media actions and transactional data like sales, customers and spending levels to determine actual ROI.

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The document outlines methods for measuring social media return on investment (ROI), emphasizing the importance of understanding business goals and the sales funnel. It discusses various approaches to assign monetary values for ROI calculations, including estimation, correlation, and past data analysis. Key steps include setting goals, tracking progress, and using specific metrics to evaluate campaign effectiveness across different social channels.

Social Media ROI PresentationJacob Morgan

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The document discusses the complexities of measuring return on investment (ROI) in social media, emphasizing that ROI must account for both gains and costs, and varies significantly based on specific contexts and strategies. It highlights the need for integrated measurement frameworks and consistent engagement over the long term to derive meaningful insights from social media campaigns. Additionally, it addresses challenges such as fragmented data sources, customer tracking, and the necessity of comprehensive budgeting for effective social media strategies.

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The document outlines a social media strategy emphasizing customer engagement, immediate service, and exclusive offers while detailing measures for evaluating return on investment (ROI) at both corporate and campaign levels. It discusses methods for tracking social media activities, calculating ROI, and showcases examples like the Chariot Solutions campaign and the Orabrush campaign. The presentation concludes with a nod to the Cluetrain Manifesto, highlighting the importance of human conversations in marketing.

Social Media Marketing Strategy and ROICompuKol Communications LLC

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The document emphasizes the importance of having a well-defined social media marketing strategy to achieve business goals and maximize ROI. It highlights that each business's strategy will be unique, requires time and effort, and should focus on understanding the audience and their needs. Additionally, it stresses the necessity of regularly evaluating and adjusting the strategy based on analytics to ensure ongoing success.

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ROI and Social Media Marketing

1. SOCIALMEDIAMARKETINGROIANDRULES FOR CREATING CEO FRIENDLY SOCIAL MEDIA CAMPAIGNSBY REX FREIBERGER

5. RETURN ON INVESTMENTROI = [GAINFROMINVESTMENT��–��COST��OF��INVESTMENT]��/COST OF��INVESTMENT

6. RETURN ON OBJECTIVES

7. Question: What internal social strategy objectives will you focus most on in 2011?In the survey, Altimeter Group asked 140 corporate social strategists about their 2011 planning.

8. Question: What measurements are most important to evaluating the success of your program?In the survey, Altimeter Group asked 140 corporate social strategists about their 2011 planning.

9. An increase in search rankings is NOT a financial metricAn increase in Facebook Likes is NOT a financial metricAn increase in positive opinion is NOT a financial metric

10. Website Blog10 leads per month via Contact Us after landing on the blog

11. 10% of leads become clients

12. 1 new client/month

13. Average client value is $15,000 = $15,000/month revenueROI ALWAYS IS:Revenue minusInvestment/investment15,000-2,300/2,300ROI = 552%60 hours per month to create

14. Avg staff salary + benefits = $60,000

15. $60,000/2000 hours = $30 per hour

16. + $500 per month in design Costs = $2,300 per month investment

17. $$$$$$WELCOME TOROI WORLD

18. DARETOCONNECTTHEM?WHAT IS THE UNIT OF MEASURE [THE CURRENCY IN OTHER WORDS] OF INSPIRATION? HOW ABOUT INNOVATION? RELATIONSHIPS, EVEN?

20. CORRELATION

21. Step #1 Establish a Baseline Start of ActivityStart of Social Media ProgramStart of CampaignStart of MeasurementTrend: 10% Growth

22. Step #2 Create Activity Timeline

23. Step #3 Monitor Brand Mentions

24. Use Google Insights/Trends for search data

25. Step #4 Look at Transactional Data and SalesSales Revenue

26. Step #5 Overlay Data onto Single Timeline