The document discusses Ronny Key's ambition to start a fashion brand in Africa and eventually expand to Europe. It notes the challenges of fashion in Africa and Sao Tome and Principe's status as one of the poorest nations. Several people offer Ronny advice, with some cautioning about the difficulties but others encouraging him to just start and learn. Ronny plans to change things and hire a team to help by bringing different skills to the table. He hustles to tell his story and make things happen, believing he can succeed despite the challenges. The overall question is whether Ronny can achieve his ambitious goals.