Rollad Techcrunch
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Rollad is aiming to automate buying and selling in the growing Russian online advertising market. It has created a private marketplace with a real-time trading platform that helps advertisers and agencies create dynamic ads, plan, buy, and control advertising campaigns. This allows access to premium inventory from publishers in a brand-safe environment. Rollad currently has over 70 advertisers and 40 agencies as customers, serving more than 300 publishers and 10 million auctions daily. It is seeking $3 million in investments for platform development and international expansion.
Rollad Techcrunch
- 1. rollad Private ?marketplace ?with ?real-?©\time trading ?platform Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 2. Display ?advertising ?market ?Rollad ?is ?aiming ?to ?automate ? buying ?and ?selling ?in ?the ? rapidly ?growing ?Russian ?online ? advertising ?market, ?which ? should ?be ?at ?$3,5 ?billion ?by ? 2014 Russia 2012 2014 $2 ?bln $3,5 ?bln Total ?market $500 ?mln $1,2 ?bln Display ?advertising $1,1 ?bln $2,3 ?bln Paid ?search Source: ?Zenith ?Optimedia, ?ACAR, ?RAEC ?, ?experts ?estimates rollad Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 3. Our ?product Create dynamic ads Our ?main ?product ?is ?a ?private ? Control marketplace ?with ?a ?real-?©\time ? trading ?platform ?that ?helps ? advertisers ?or ?their ?agencies ?to ? create ?dynamic ?ads ?and ?plan, ? buy, ?and ?control ?advertising ? campaigns ?with ?premium ? Choose publishers publishers. Buy Plan rollad Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 4. Why ?private ?marketplace ?and ? what ?problem ?do ?we ?solve? Brands ?aren¡¯t ?investing ?very ?much ?advertising ?money ? into ?programmatic ?buying ?environments, ?because ?of ? the ?low ?quality ?of ?inventory ?available ?via ?advertising ? networks ?and ?RTB ?platforms. ? Private ?marketplaces ?will ?encourage ?brands ?from ?paying ?premium ? publishers ?directly ?for ?their ?inventory, ?to ?using ?an ?efficient ?and ?transparent ? programmatic ?buying ?environment ?to ?support ?the ?entire ?lifecycle ?of ?the ? advertising ?campaign. ?Publishers ?benefit ?from ?it ?as ?well, ?because ?it ?will ?lead ? to ?higher ?revenue ?and ?better ?ad ?quality. rollad Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 5. So ?what ?are ?the ?benefits ?of ?the ?Rollad? Access ?to ?premium ?advertising ?inventory. Brand-?©\safe ?environment ?for ?both ? advertiser ?and ?publisher. Ability ?to ?control ?the ?real-?©\time ?bidding ? process ?with ?CPM, ?CPC, ?CPA, ?CPO ?and ?CR ? parameters. Capacity ?for ?forecasting ?campaign ? results, ?media ?planning, ?and ?real-?©\time ? reporting. rollad Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 6. Who ?are ?our ?customers? Today ?our ?key ?customers ? are ?more ?than ?70 ?brand ? advertisers ?and ? 40 ?agencies We ?are ?serving ?more ?than ?300 ?premium ?Russian ?online ? publishers ?and ?10 ?mln ?auctions ?daily rollad Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 7. Our ?team Today ?we ?are ?a ?team ?of ?15 ?highly-?©\skilled ?members Andrew ?Fomin CEO, ?has ?13 ?years ?of ?extensive ?experience ? in ?the ?Russian ?online ?advertising ?market. ? Before ?Rollad, ?he ?worked ?as ?a ?Deputy ? Alexey ?Basov Technical ?Director ?in ?Begun, ?the ?first ? Mentor Russian ?contextual ?advertising ?company. ? Before ?that, ?he ?served ?as ?the ?head ?of ?UI/ UX ?Department ?at ?SpyLOG, ?a ?Russian ? website ?analytics ?and ?statistics ?company Sergey ?Kedrov Business ?Development ?Director, ?has ?8 ? years ?of ?experience ?in ?website ?statistics/ Konstantin ?Sinyushin analytics ?service ?development. ?Before ? Successful ?hi-?©\tech ?market ?investor ?. ? ? Rollad, ?he ?worked ?as ?Head ?of ?consulting ? Founder ?of ?The ?Untitled ?venture ?capital ? in ?OpenStat, ?formerly ?SpyLOG. company. ? rollad Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 8. What ?we ?are ?doing ?here? ? We ?are ?looking ?for ? $3M ?in ?investments ? for ?platform ?development ? and ?international ?expansion. ? rollad Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.
- 9. rollad +7 ?(499) ?505-?©\50-?©\40 ask.me@rollad.ru Thank ?you! Technologies ?for ?result §ã§å§Ò§Ò§à§ä§Ñ, 8 §Õ§Ö§Ü§Ñ§Ò§â§ñ 12?§Ô.