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Rolling.fm presentation

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Mike Onghai
Mike Onghai

Rolling.FM allows users to share and experience music socially by joining or creating rooms based on music genres to play, choose, and rate songs together. It integrates tightly with Facebook for automatic signup and sharing activity. Users can get acquainted through enhanced profile browsing and social discovery features while earning rewards and badges for engaging musically. Potential revenue models include freemium subscriptions, in-app purchases, ads, analytics, sponsored rooms and partnerships.

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Rolling.fm presentation
LISTEN. PLAY. DISCOVER. Rolling.FM allows people to share and experience music with friends. 3Confidential Sara can do this on Rolling.FM
A New Way to Experience Music. Socially ?curated ?*Join/create ?rooms ?based ?on ?music ?genre ?* ?Play/Choose ?music ?from ? library ?* ?Upload ?MP3s ?* ?View ?DJ ?list ?and ?user ?playlists ?* ?Rate ?songs ?in ?real ?Bme ? ? Confidential Room List Customize/B Outfit 12 ng Music Library with Drop Upload Option randed s
A Social Music Platform. ?? Tight integation with Facebook – ability to automatically sign-up, add and invite friends to rooms. ?? rolling.fm activity published on the Facebook OpenGaph. ?? Enhanced communications within the network with suppot for text and video chat. 6Confidential Enhanced Profile Browser User Profile Get acquainted with new and current friends. Buy them a drink or add songs from their playlists Social Discovery via FB picture browsing, “Virtual Drinks” and Playlist view More than just music to discuss. Simp Twilight fills room with Twilight fans to movie trivia Branded Integration id Partnership with the #1 DJ in the W
Gami?cation Within rolling.fm HOT! NOT! Collect credits and rewards for playing music people like AVATARS Choose out?ts, bling and buy drinks for friends BADGES Unlock achievements and milestones 12onfidential Customize/Branded Outfits
Revenue Model ?? Subscription-based? –? Free in exchange for ads and limited playing/ listening time –? $x/month for unlimited listening, no ads and future use on a mobile device ?? OR Freemium? –? Monetize content through in-app purchases and vitual goods ?? Analytics and listening data for record labels. ?? In-App Advetising, Custom Rooms/Items and Promotions for bands.
Opportunities ?? First mover advantage in the Southeast Asia Market. ?? Distribution stategy for patner bands and atists –? Private/sponsored rooms ?? Online/vitual concets and launches –? ‘ticket fee’ to be split with atist/club/promoter –? Battle of the DJs event ?? Inteactive shopping cat for actual music events ?? Music Download Sales. ?? Merchandise Sales. ?? A?liate fees from group buying sites –? Create and o?er deals to buy tacks or full albums at a discount for a minimum # of buyers ?? Future licensing and development fees
2012 Product Pipeline ?? Mobile application – with suppot for iOS and Android Platforms. ?? Buy music via iTunes or Amazon. ?? Vitual Concet Halls.

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Rolling.fm presentation

  • 2. LISTEN. PLAY. DISCOVER. Rolling.FM allows people to share and experience music with friends. 3Confidential Sara can do this on Rolling.FM
  • 3. A New Way to Experience Music. Socially ?curated ?*Join/create ?rooms ?based ?on ?music ?genre ?* ?Play/Choose ?music ?from ? library ?* ?Upload ?MP3s ?* ?View ?DJ ?list ?and ?user ?playlists ?* ?Rate ?songs ?in ?real ?Bme ? ? Confidential Room List Customize/B Outfit 12 ng Music Library with Drop Upload Option randed s
  • 4. A Social Music Platform. ?? Tight integation with Facebook – ability to automatically sign-up, add and invite friends to rooms. ?? rolling.fm activity published on the Facebook OpenGaph. ?? Enhanced communications within the network with suppot for text and video chat. 6Confidential Enhanced Profile Browser User Profile Get acquainted with new and current friends. Buy them a drink or add songs from their playlists Social Discovery via FB picture browsing, “Virtual Drinks” and Playlist view More than just music to discuss. Simp Twilight fills room with Twilight fans to movie trivia Branded Integration id Partnership with the #1 DJ in the W
  • 5. Gami?cation Within rolling.fm HOT! NOT! Collect credits and rewards for playing music people like AVATARS Choose out?ts, bling and buy drinks for friends BADGES Unlock achievements and milestones 12onfidential Customize/Branded Outfits
  • 6. Revenue Model ?? Subscription-based? –? Free in exchange for ads and limited playing/ listening time –? $x/month for unlimited listening, no ads and future use on a mobile device ?? OR Freemium? –? Monetize content through in-app purchases and vitual goods ?? Analytics and listening data for record labels. ?? In-App Advetising, Custom Rooms/Items and Promotions for bands.
  • 7. Opportunities ?? First mover advantage in the Southeast Asia Market. ?? Distribution stategy for patner bands and atists –? Private/sponsored rooms ?? Online/vitual concets and launches –? ‘ticket fee’ to be split with atist/club/promoter –? Battle of the DJs event ?? Inteactive shopping cat for actual music events ?? Music Download Sales. ?? Merchandise Sales. ?? A?liate fees from group buying sites –? Create and o?er deals to buy tacks or full albums at a discount for a minimum # of buyers ?? Future licensing and development fees
  • 8. 2012 Product Pipeline ?? Mobile application – with suppot for iOS and Android Platforms. ?? Buy music via iTunes or Amazon. ?? Vitual Concet Halls.