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Romanian Sport Consumer

Gheorghe Cristian Dragos
Gheorghe Cristian Dragos

This document summarizes consumer profiles and viewing habits related to sports in Romania. Some key findings are: - 4 out of 10 Romanians watch football on TV daily and 3 out of 10 men attend football games in stadiums regularly. - Football is the most popular sport watched on TV, followed by boxing and handball. Football games are also most commonly attended in stadiums. - Football viewers are predominantly male (77%), between ages 14-54, married, and have at least a high school education. Nearly half of those earning over 2000 RON monthly watch football.

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ROMANIAN SPORT CONSUMER PROFILE 4 out of 10 Romanians constantly watch football on TV 4 out of 10 men watch sport on TV on a daily basis 3 out of 10 men attended football games on stadiums
TV 77% 23% 79% 21% 67% 33% FOOTBALL BOXING HANDBALL STADIUM 88% 12% 45% 55% 76% 24% FOOTBALL GIMNASTICS HANDBALL SPORT CONSUMER GENDER SEGMENTATION Note: out of all football viewers, 77% are men, while the rest, 23%, are women. Source SNA Focus, target 14-74 urban
FINISHED UNIVERSITY 25% TENNIS 37% FOOTBALL 25% GIMNASTICS EARN OVER 2000 RON MONTHLY 27% AUTO 49% FOOTBALL 27% TENNIS MANAGERS AND ENTREPRENEURS 42% FOOTBALL 24% TENNIS 32% GIMNASTICS 37% FOOTBALL 18% AUTO FINISHED HIGH SCHOOL HOW DOES FOOTBALL COMPARE TO OTHER SPORTS ON TV? Note: 49% of the Romanians who earn more than 2000 RON monthly watch football. Some of them may watch more than one sport. 26% HANDBALL EARN BETWEEN 1500 AND 2000 RON MONTHLY 23% BOXING 50% FOOTBALL 33% HANDBALL MARRIED 19% HANDBAL 38% FOTBAL 18% AUTO Source SNA Focus, target 14-74 urban
THE TV FOOTBALL VIEWER PROFILE MONTHLY EARNINGS CIVIL STATUS AGE GENDER EDUCATION OCCUPATION OVER 2000 RON 9.3% 1500-2000 RON 11.1% 1200-1500 11.7% MARRIED 57% NOT MARRIED 31% OTHER 12% MANAGER 13.6% ENTREPRENEUR 6.7% WORKER 38.9% STUDENT 10% RETIRED 18.7% UNIVERSITY 23% COLLEGE 9% HIGH SCHOOL 31.8% MALE 77% FEMALE 23% 14-24 19% 25-34 20% 35-44 20% 45-54 17% 55-64 17% 65-74 7% Note: 9.3% of football viewers earn over 2000 RON per month. Source SNA Focus, target 14-74 urban
TV FOOTBALL VIEWER CONSUMER BEHAVIOUR FIX OR REPAIR SOMETHING AT LEAST EVERY SIX MONTHS CONSTANTLY CHANGE THINGS IN THE HOUSE 11% OF VIEWERS MAKE THEIR OWN HOUSE REPAIRS 15% OF VIEWERS TOOK HOUSE CREDITS 6% OF VIEWERS FIX AND REPAIR OF VIEWERS 70% 55% OF VIEWERS Note: 70% of all football viewers make reparations. Source SNA Focus, target 14-74 urban
Gheorghe Cristian Country Sales Manager Sport Evolution Group +40 724 48 00 80 cristian.gheorghe@seg.ro www.seg.ro CONTACT 23%FINISHED HIGHER EDUCATION 9%EARN OVER 2000 LEI 58%POSSESS A CARD 20%MANAGERS AND ENTREPRENEURS 77%WATCH FOOTBALL ON TV TV FOOTBALL VIEWER CONSUMER PROFILE Source SNA Focus, target 14-74 urban

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Romanian Sport Consumer

  • 1. ROMANIAN SPORT CONSUMER PROFILE 4 out of 10 Romanians constantly watch football on TV 4 out of 10 men watch sport on TV on a daily basis 3 out of 10 men attended football games on stadiums
  • 2. TV 77% 23% 79% 21% 67% 33% FOOTBALL BOXING HANDBALL STADIUM 88% 12% 45% 55% 76% 24% FOOTBALL GIMNASTICS HANDBALL SPORT CONSUMER GENDER SEGMENTATION Note: out of all football viewers, 77% are men, while the rest, 23%, are women. Source SNA Focus, target 14-74 urban
  • 3. FINISHED UNIVERSITY 25% TENNIS 37% FOOTBALL 25% GIMNASTICS EARN OVER 2000 RON MONTHLY 27% AUTO 49% FOOTBALL 27% TENNIS MANAGERS AND ENTREPRENEURS 42% FOOTBALL 24% TENNIS 32% GIMNASTICS 37% FOOTBALL 18% AUTO FINISHED HIGH SCHOOL HOW DOES FOOTBALL COMPARE TO OTHER SPORTS ON TV? Note: 49% of the Romanians who earn more than 2000 RON monthly watch football. Some of them may watch more than one sport. 26% HANDBALL EARN BETWEEN 1500 AND 2000 RON MONTHLY 23% BOXING 50% FOOTBALL 33% HANDBALL MARRIED 19% HANDBAL 38% FOTBAL 18% AUTO Source SNA Focus, target 14-74 urban
  • 4. THE TV FOOTBALL VIEWER PROFILE MONTHLY EARNINGS CIVIL STATUS AGE GENDER EDUCATION OCCUPATION OVER 2000 RON 9.3% 1500-2000 RON 11.1% 1200-1500 11.7% MARRIED 57% NOT MARRIED 31% OTHER 12% MANAGER 13.6% ENTREPRENEUR 6.7% WORKER 38.9% STUDENT 10% RETIRED 18.7% UNIVERSITY 23% COLLEGE 9% HIGH SCHOOL 31.8% MALE 77% FEMALE 23% 14-24 19% 25-34 20% 35-44 20% 45-54 17% 55-64 17% 65-74 7% Note: 9.3% of football viewers earn over 2000 RON per month. Source SNA Focus, target 14-74 urban
  • 5. TV FOOTBALL VIEWER CONSUMER BEHAVIOUR FIX OR REPAIR SOMETHING AT LEAST EVERY SIX MONTHS CONSTANTLY CHANGE THINGS IN THE HOUSE 11% OF VIEWERS MAKE THEIR OWN HOUSE REPAIRS 15% OF VIEWERS TOOK HOUSE CREDITS 6% OF VIEWERS FIX AND REPAIR OF VIEWERS 70% 55% OF VIEWERS Note: 70% of all football viewers make reparations. Source SNA Focus, target 14-74 urban
  • 6. Gheorghe Cristian Country Sales Manager Sport Evolution Group +40 724 48 00 80 cristian.gheorghe@seg.ro www.seg.ro CONTACT 23%FINISHED HIGHER EDUCATION 9%EARN OVER 2000 LEI 58%POSSESS A CARD 20%MANAGERS AND ENTREPRENEURS 77%WATCH FOOTBALL ON TV TV FOOTBALL VIEWER CONSUMER PROFILE Source SNA Focus, target 14-74 urban