Romantic & Reasonable
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The document discusses a marketing campaign for the Olive Garden restaurant chain focused on promoting it as an affordable yet romantic dining option, or "date night", for middle-class couples. It outlines targeting this audience and positioning the Olive Garden as both "ROMANTIC & REASONABLE" through television commercials, magazine ads, and framing it as an affordable yet romantic "couples getaway" and "perfect date night" destination for under $15 per person.
Romantic & Reasonable
- 1. + By Stefani Olds Date Night at The Olive Garden: ROMANTIC & REASONABLE
- 2. + Background: Beat the Competition
- 3. + Background: Family-Friendly
- 4. + Target Audience: Middle Class Adult Couples In search for a ROMANTIC & REASONABLE dining destination
- 5. + Target Audience: Middle Class Adult Couples ? The average meal costs less than $15 per person, making the Olive Garden a REASONABLE dining destination. But what about ROMANTIC?
- 6. + Big Idea: My Perfect Date Night Date Night at The Olive Garden: ROMANTIC & REASONABLE
- 7. + Big Idea: The Ultimate Couples Getaway
- 8. + Budget: $$$ Strategize Design Manage Additional Media
- 9. + Additional Media: TV Commercials & Magazine Ads
- 10. + Date Night at the Olive Garden