"Bounce Back - The Story of Ronnie Fields" Marketing Plan
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Boston University (in Los Angeles) College of Communication Course: Entertainment Marketing (BU in LA) Final Project: "Bounce Back - The Story of Ronnie Fields" (2013) Marketing Plan - Developed a marketing plan (marketing strategy, media mix, print ad idea, trailer idea) for the 2013 documentary "Bounce Back - The Story of Ronnie Fields" - Pitched ideas to the film's producer and Chill.com managers in hopes of having them integrate some of our ideas into their marketing plan
"Bounce Back - The Story of Ronnie Fields" Marketing Plan
- 1. SINCLAIR KNAUFF VICTORIA KWAN GRACE MESSARRA
- 3. Primary demographic: 25-50 year-old mostly male local basketball enthusiasts. Secondary demographic: Children, Christian groups, high school students, basketball fans in neighboring states.
- 8. THE MORE YOU DO THE HIGHER THE CHANCE YOULL WIN! COMPLETE AS MANY OF THE FOLLOWING TASKS AS YOU WANT THE MORE TASKS YOU COMPLETE, THE MORE TIMES YOUR NUMBER WILL BE ENTERED INTO THE DRAW.
- 10. MEDIA MIX 10% Print (Posters around town, magazine, publicity write-ups) 20%Radio & Podcasts 70% Online
- 12. Dramatic image of Ronnie Fields in the darkness, walking away from major car wreck, clutching a basketball under his arm: He is a survivor. POSTER IDEA
- 13. TRAILERIn the trailer, the poster comes to life. Explosive sounds are heard in the background as Ronnie Fields rises, like a phoenix from the ashes, and takes slow and confident steps away from the wreckage, clutching a basketball in hand. He walks up to a basket, takes a shot slow motion makes it, and the ball symbolically bounces back. Title and credits are shown. End.