Room Mapping - TTE 2018 Presentation
- 1. #TTEShow @TravelTechEu #TTEShow Why room mapping? Personalization is no longer a nice to have.
- 3. 48% of consumers buy more when offers are personalized Personalization creates 5-8X ROI 5-8X48% Sites have 8 seconds to capture visitors attention! 8 Kahuna 2015 Kahuna 2015 Starkov; PhocusWire 2018 The Importance of Personalization
- 4. 10-20% 10-20% more conversions for travel businesses Needs to be: user-friendly, easy to understand, organized Skift 2014 The Importance of Personalization
- 5. The content knot Metasearch Intermediaries Customer Bedbank Consolidator Content is heavily fragmented between different supply sources and distribution channels making it impossible to know what room youre getting
- 6. Spacious luxe room Large Deluxe room with king bed DLX, special rate, 23 sq Deluxe room DIFFERENT DISPLAYS OF THE EXACT SAME ROOM
- 7. Current interface example: Why does the same room have such price variance?
- 8. No apple to apple comparison No personalization Missed opportunities Because individual rooms cant be compared to each other, personalization is limited, creating missed opportunities as these customers arent being captured and converted.
- 9. 31% of businesses say that lack of proper technology or tools is a barrier to effectively delivering personalization. Qubit/PWC 2017
- 10. Currently available filters 1 This is the most you are able to filter by today on most websites.
- 11. Current state of search results: > Similar room type > Variety of sources > No differentiation in value
- 12. The room mapping possibility 2 Multiple differentiation options that personalize the search results
- 13. Our vision of personalization How we envision personalization: Giving consumers value and allows businesses to compete not only on price but on actual value delivered to consumers.
- 14. The rich room content can be matched to best available rates - value for customer, value for company
- 15. Personalized content specifically is found to increase sales by 20% +20% TripBarometer 2015
- 16. Cheapest option Room offerings before room mapping
- 17. Room comparison - before room mapping (cheapest option)
- 18. 7% MORE MARGIN Room comparison - with room mapping: better rate -> better margin
- 19. Ideal content rich customer view
- 20. #TTEShow @TravelTechEu Thank you Come visit our booth - TT98