1) The document discusses Rosa Cheng's career background and her current position taking over the greater China position at DKSH with the goal of strengthening the China team and enhancing products to achieve double digit growth.
2) It identifies potential areas to assess including external market factors and internal product and team issues. Four initial flaws were found regarding gifts, travel, Amkor, and Stats ChipPac.
3) Rosa seeks advice on how to make decisions while dealing with suppliers, customers, and internal reporting requirements for an immediate project.
2. Rosa Cheng
? NTU EE & Info Mgmt
? Berkeley EE (2006 Fall)
? Bain & Company HK office
(2007-2009)
? Morgan Stanley Equity
Research (2009-2010.05)
? DKSH (2010 June –
present)
3. Biz case - background info
? Took over greater China position
? Took 4 months to accept the position
? Target – strengthen China team/
enhance product portfolio;
turnaround, then double digit growth
5. Assessment – 4 flaws we found
? Gifts
? Travel plan
? Amkor case
? Stats ChipPac
6. Deal with 3 parties while an
immediate project need to be
taken care…
? Supplier
? Customer
? Internal reporting line
7. What’s the meaning of life…
support me to make decisions
along my life…
? Goal setting & Life credo
? Courage
8. In the end…
? Turn to profitable the first year
? Supplier is happy
? Customer expand even more rapidly
the next year
? Original China head got fired too…
