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Full Sail University
Music Publishing
Luis Berrios Nieves, AKA "Nérol El Rey de la Melodia”
Ivelisse Rosa Ramos
Full Sail University
September 27th
, 2024
1
Figure a "Nerol el Rey de la Melodia
Introduction
Luis Berrios Nieves, known in the music industry as Nérol El Rey de la Melodia, is an
independent composer, songwriter, and producer from Puerto Rico. With extensive experience
collaborating with prominent Latin artists, he specializes in reggaeton, salsa, and Latin pop.
Nérol’s compositions have been featured in hit songs such as “Porque Les Mientes” by Tito “El
Bambino” and Marc Anthony. In this proposal, we will explore why Rimas Music Publishing is
the perfect fit for Nérol’s continued success and growth.
Presenting the Composer/Songwriter
Nérol has built a solid following within the Latin music scene, thanks to his collaborations with
established artists like Tito “El Bambino” and Anthony Santos. His genre leans heavily toward
Latin urban music, mixing reggaeton and salsa rhythms with modern pop influences. His most
popular compositions have gained attention on streaming platforms such as Spotify and
YouTube, where his audience comprises mostly male listeners aged 18-34, concentrated in Latin
America and the U.S. Hispanic market.
2
Social Media
Short-Term Plans
Nérol is actively engaged in various projects that showcase his versatility and expertise. He is
currently producing the upcoming single Este Corazón for rising artist Bri La Pelúa, blending
reggaeton with modern Latin pop elements to capture the evolving sound of the genre. The
release will be promoted through targeted social media campaigns, playlist placement on Spotify
and Apple Music, and influencer partnerships within the Latin music scene. Additionally, Nérol
is working on collaborations with Zion & Lennox and Eladio Carrion, continuing to cement
his role as a key player in the Latin music industry while supporting both established artists and
newcomers.
For more information on Bri La Pelúa’s music and growth, her Spotify profile can be found here.
Type of Publishing Agreement:
For Nérol, we are seeking a full publishing agreement with Rimas Music, which will allow the
company to handle all aspects of royalty collection, distribution, and rights management. This
agreement will ensure that his compositions are marketed effectively and that his upcoming
projects receive the necessary support to maximize their commercial success.
3
Presenting the Song
The selected track, Porque Les Mientes, performed by Tito “El Bambino” and Marc Anthony,
is a powerful reggaeton ballad that showcases a blend of emotional depth and rhythmic beats.
The song was released as part of Tito "El Bambino's" Invicto album on April 10, 2017, under On
Fire Music, and it quickly gained traction due to its compelling lyrics and high-profile
collaboration with Latin music icon Marc Anthony. The song’s composition, credited to Efrain
Fines Nevarez and Luis Berrios Nieves, highlights a story of heartbreak, betrayal, and romantic
conflict, a common theme in reggaeton that appeals to a wide audience within Latin culture.
Porque Les Mientes is characterized by its smooth, The way the melody develops and flows
throughout the song, supported by Marc Anthony’s distinctive voice and Tito’s rhythmic
reggaeton influence.
This track’s versatility makes it ideal for various media placements. It could be featured
in television dramas or romantic movies with Latin themes, as its emotional intensity and
romantic narrative would complement on-screen love stories. Additionally, Porque Les
Mientes has potential for use in commercial campaigns targeting Latin American audiences,
particularly in sectors like fashion, beauty, or lifestyle brands, where a sophisticated yet
emotional song can connect with consumers. The combination of Tito “El Bambino” and Marc
Anthony’s talents provides a perfect blend of contemporary reggaeton and classic Latin balladry,
ensuring a broad appeal across demographics.
Porque Les Mientes has garnered over 4.5 million views on YouTube, and is a popular track in
Tito El Bambino's discography.
With the song's established popularity and cultural relevance, it would be an asset to any
campaign or media project aiming to reach Latin American or U.S. Hispanic audiences. Its
4
inclusion in playlists, especially on platforms like Spotify and Apple Music, ensures its
continued relevance and reach within the digital landscape.
? YouTube: Link to Porque Les Mientes on YouTube
? Spotify: Link to Porque Les Mientes on Spotify
Presenting the Music Publishing Company: Rimas Music
Founded in 2014 by Noah Assad and José “Junior” Caraba?o, Rimas Music started as a
YouTube-based platform for distributing and monetizing Latin urban content. Over the years,
Rimas grew into a comprehensive music publishing company, managing high-profile artists like
Arcángel and Eladio Carrión. They offer a variety of services including rights management,
digital distribution, and marketing.
Services Provided
? Digital rights management
? Marketing and promotion campaigns
? Playlist optimization on streaming platforms
? Music production and distribution
Similar Songwriters and Composers
Rimas Publishing’s roster includes top-tier Latin artists like Arcangel and Eladio Carrion, whose
work aligns closely with Nérol’s music. By joining Rimas, Nérol would have the opportunity to
collaborate with these artists, strengthening his network and expanding his reach in the Latin pop
and reggaeton scenes. Rimas’s experience with similar songwriters makes them uniquely
positioned to offer the necessary resources for promoting Nérol’s music to a broader audience.
5
Why Rimas is a Good Fit for Nérol
Founded in 2014 by Noah Assad, Rimas Publishing has quickly risen as a leader in the Latin
music publishing space. The company represents some of the biggest names in Latin music,
including Arcangel, Eladio Carrion, and Jowell & Randy. Rimas Publishing specializes in digital
distribution, rights management, and helping artists maximize their reach on platforms like
YouTube and Spotify.
Rimas has also developed strategic partnerships with Muso.AI, allowing them to monitor
metadata and royalty collection for their clients. (Billboard, 2023). This partnership will ensure
that composers like Nérol benefit from transparency and accurate revenue tracking. Rimas
Publishing’s cutting-edge approach and commitment to artist development make it an excellent
match for Nérol, who is both an established artist and one with significant upcoming releases.
6
Ivelisse Rosa Ramos
September 29, 2024
Federico Carmona
Senior Music Executive, Rimas Publishing
Los Angeles, CA
Phone: 407-923-3350
Email: federico.carmona.a@gmail.com
Dear Mr. Carmona,
I hope this message finds you well. My name is Ivelisse Rosa Ramos, and I am writing to
introduce you to Luis Berríos Nieves, professionally known as Nérol "El Rey de la Melodía."
Nérol is a highly talented reggaeton composer and producer from Puerto Rico, with a proven
track record of working with major Latin music stars, including Tito "El Bambino" and Marc
Anthony. Works such as the song, “Porque Les Mientes”, has gained significant traction, and I
believe this is just the beginning of what he can achieve with the right publishing partner.
I am confident that Rimas Music would be the perfect fit for Nérol, given your company’s strong
presence in the Latin music scene and expertise in artist development. Nérol’s upcoming projects
include collaborations with emerging artist Bri La Pelúa, which will be supported by a strategic
marketing campaign targeting key Latin music markets.
I would love to discuss the possibility of working together to bring Nérol’s compositions to an
even broader audience. Please feel free to contact me at info@brainstorminginc.com or at 787-
215-2071 to arrange a meeting.
Thank you for your time and consideration. I look forward to hearing from you.
Best regards,
Ivelisse Rosa Ramos
7
References:
? Billboard Staff. (2023, September 7). Rimas Publishing y Muso.AI anuncian sociedad
estratégica. Billboard. Retrieved
from https://www.billboard.com/espanol/negocios/rimas-publishing-muso-ai-anuncian-
sociedad-estrategica-1235408401/
? Full Sail University. (n.d.). Course readings and lessons on music publishing. Full Sail
University.
? Muso.AI. (2023). Luis Berrios Nieves Profile and Credits. Retrieved
from https://credits.muso.ai/profile/55e6f024-5e3a-4c70-b8ef-a0184114485c/credits
? Spotify. (n.d.). Porque Les Mientes by Tito El Bambino & Marc Anthony. Retrieved
from https://open.spotify.com/track/5G9apJpojORVj2gwLgmSrD?si=e8290011abd84a10
? Carmona, F. (n.d.). Contact Information. Retrieved
from https://www.linkedin.com/in/federicocarmona/
? Bri La Pelúa. (n.d.). Artist Profile. Spotify. Retrieved
from https://open.spotify.com/artist/70YSm9m0P17Gc3NQa5klxT?
si=uLsrGcWCSiy6CN1lAGvZwg
? Tito El Bambino. (2021, December 10). Porque les mientes [Video].
YouTube. https://youtu.be/_0HbKg2-G2g
8

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Rosa_Ivelisse_PublishingCompanyPitch(1).docx

  • 1. Full Sail University Music Publishing Luis Berrios Nieves, AKA "Nérol El Rey de la Melodia” Ivelisse Rosa Ramos Full Sail University September 27th , 2024 1
  • 2. Figure a "Nerol el Rey de la Melodia Introduction Luis Berrios Nieves, known in the music industry as Nérol El Rey de la Melodia, is an independent composer, songwriter, and producer from Puerto Rico. With extensive experience collaborating with prominent Latin artists, he specializes in reggaeton, salsa, and Latin pop. Nérol’s compositions have been featured in hit songs such as “Porque Les Mientes” by Tito “El Bambino” and Marc Anthony. In this proposal, we will explore why Rimas Music Publishing is the perfect fit for Nérol’s continued success and growth. Presenting the Composer/Songwriter Nérol has built a solid following within the Latin music scene, thanks to his collaborations with established artists like Tito “El Bambino” and Anthony Santos. His genre leans heavily toward Latin urban music, mixing reggaeton and salsa rhythms with modern pop influences. His most popular compositions have gained attention on streaming platforms such as Spotify and YouTube, where his audience comprises mostly male listeners aged 18-34, concentrated in Latin America and the U.S. Hispanic market. 2
  • 3. Social Media Short-Term Plans Nérol is actively engaged in various projects that showcase his versatility and expertise. He is currently producing the upcoming single Este Corazón for rising artist Bri La Pelúa, blending reggaeton with modern Latin pop elements to capture the evolving sound of the genre. The release will be promoted through targeted social media campaigns, playlist placement on Spotify and Apple Music, and influencer partnerships within the Latin music scene. Additionally, Nérol is working on collaborations with Zion & Lennox and Eladio Carrion, continuing to cement his role as a key player in the Latin music industry while supporting both established artists and newcomers. For more information on Bri La Pelúa’s music and growth, her Spotify profile can be found here. Type of Publishing Agreement: For Nérol, we are seeking a full publishing agreement with Rimas Music, which will allow the company to handle all aspects of royalty collection, distribution, and rights management. This agreement will ensure that his compositions are marketed effectively and that his upcoming projects receive the necessary support to maximize their commercial success. 3
  • 4. Presenting the Song The selected track, Porque Les Mientes, performed by Tito “El Bambino” and Marc Anthony, is a powerful reggaeton ballad that showcases a blend of emotional depth and rhythmic beats. The song was released as part of Tito "El Bambino's" Invicto album on April 10, 2017, under On Fire Music, and it quickly gained traction due to its compelling lyrics and high-profile collaboration with Latin music icon Marc Anthony. The song’s composition, credited to Efrain Fines Nevarez and Luis Berrios Nieves, highlights a story of heartbreak, betrayal, and romantic conflict, a common theme in reggaeton that appeals to a wide audience within Latin culture. Porque Les Mientes is characterized by its smooth, The way the melody develops and flows throughout the song, supported by Marc Anthony’s distinctive voice and Tito’s rhythmic reggaeton influence. This track’s versatility makes it ideal for various media placements. It could be featured in television dramas or romantic movies with Latin themes, as its emotional intensity and romantic narrative would complement on-screen love stories. Additionally, Porque Les Mientes has potential for use in commercial campaigns targeting Latin American audiences, particularly in sectors like fashion, beauty, or lifestyle brands, where a sophisticated yet emotional song can connect with consumers. The combination of Tito “El Bambino” and Marc Anthony’s talents provides a perfect blend of contemporary reggaeton and classic Latin balladry, ensuring a broad appeal across demographics. Porque Les Mientes has garnered over 4.5 million views on YouTube, and is a popular track in Tito El Bambino's discography. With the song's established popularity and cultural relevance, it would be an asset to any campaign or media project aiming to reach Latin American or U.S. Hispanic audiences. Its 4
  • 5. inclusion in playlists, especially on platforms like Spotify and Apple Music, ensures its continued relevance and reach within the digital landscape. ? YouTube: Link to Porque Les Mientes on YouTube ? Spotify: Link to Porque Les Mientes on Spotify Presenting the Music Publishing Company: Rimas Music Founded in 2014 by Noah Assad and José “Junior” Caraba?o, Rimas Music started as a YouTube-based platform for distributing and monetizing Latin urban content. Over the years, Rimas grew into a comprehensive music publishing company, managing high-profile artists like Arcángel and Eladio Carrión. They offer a variety of services including rights management, digital distribution, and marketing. Services Provided ? Digital rights management ? Marketing and promotion campaigns ? Playlist optimization on streaming platforms ? Music production and distribution Similar Songwriters and Composers Rimas Publishing’s roster includes top-tier Latin artists like Arcangel and Eladio Carrion, whose work aligns closely with Nérol’s music. By joining Rimas, Nérol would have the opportunity to collaborate with these artists, strengthening his network and expanding his reach in the Latin pop and reggaeton scenes. Rimas’s experience with similar songwriters makes them uniquely positioned to offer the necessary resources for promoting Nérol’s music to a broader audience. 5
  • 6. Why Rimas is a Good Fit for Nérol Founded in 2014 by Noah Assad, Rimas Publishing has quickly risen as a leader in the Latin music publishing space. The company represents some of the biggest names in Latin music, including Arcangel, Eladio Carrion, and Jowell & Randy. Rimas Publishing specializes in digital distribution, rights management, and helping artists maximize their reach on platforms like YouTube and Spotify. Rimas has also developed strategic partnerships with Muso.AI, allowing them to monitor metadata and royalty collection for their clients. (Billboard, 2023). This partnership will ensure that composers like Nérol benefit from transparency and accurate revenue tracking. Rimas Publishing’s cutting-edge approach and commitment to artist development make it an excellent match for Nérol, who is both an established artist and one with significant upcoming releases. 6
  • 7. Ivelisse Rosa Ramos September 29, 2024 Federico Carmona Senior Music Executive, Rimas Publishing Los Angeles, CA Phone: 407-923-3350 Email: federico.carmona.a@gmail.com Dear Mr. Carmona, I hope this message finds you well. My name is Ivelisse Rosa Ramos, and I am writing to introduce you to Luis Berríos Nieves, professionally known as Nérol "El Rey de la Melodía." Nérol is a highly talented reggaeton composer and producer from Puerto Rico, with a proven track record of working with major Latin music stars, including Tito "El Bambino" and Marc Anthony. Works such as the song, “Porque Les Mientes”, has gained significant traction, and I believe this is just the beginning of what he can achieve with the right publishing partner. I am confident that Rimas Music would be the perfect fit for Nérol, given your company’s strong presence in the Latin music scene and expertise in artist development. Nérol’s upcoming projects include collaborations with emerging artist Bri La Pelúa, which will be supported by a strategic marketing campaign targeting key Latin music markets. I would love to discuss the possibility of working together to bring Nérol’s compositions to an even broader audience. Please feel free to contact me at info@brainstorminginc.com or at 787- 215-2071 to arrange a meeting. Thank you for your time and consideration. I look forward to hearing from you. Best regards, Ivelisse Rosa Ramos 7
  • 8. References: ? Billboard Staff. (2023, September 7). Rimas Publishing y Muso.AI anuncian sociedad estratégica. Billboard. Retrieved from https://www.billboard.com/espanol/negocios/rimas-publishing-muso-ai-anuncian- sociedad-estrategica-1235408401/ ? Full Sail University. (n.d.). Course readings and lessons on music publishing. Full Sail University. ? Muso.AI. (2023). Luis Berrios Nieves Profile and Credits. Retrieved from https://credits.muso.ai/profile/55e6f024-5e3a-4c70-b8ef-a0184114485c/credits ? Spotify. (n.d.). Porque Les Mientes by Tito El Bambino & Marc Anthony. Retrieved from https://open.spotify.com/track/5G9apJpojORVj2gwLgmSrD?si=e8290011abd84a10 ? Carmona, F. (n.d.). Contact Information. Retrieved from https://www.linkedin.com/in/federicocarmona/ ? Bri La Pelúa. (n.d.). Artist Profile. Spotify. Retrieved from https://open.spotify.com/artist/70YSm9m0P17Gc3NQa5klxT? si=uLsrGcWCSiy6CN1lAGvZwg ? Tito El Bambino. (2021, December 10). Porque les mientes [Video]. YouTube. https://youtu.be/_0HbKg2-G2g 8