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Polio Global @dvisor Omnibus

Conducted by Ipsos on behalf of Rotary International
December, 2011

Outline

• Objectives
• Method
• Summary of Results
• Key Findings

Background/Objective
• Rotary International is interested in assessing
awareness of its global polio eradication efforts
• Therefore, will conduct a tracking study to determine the
level of awareness in 10 countries:
• Argentina, Australia, Canada, Germany, Great
Britain, India, Japan, South Africa, South Korea and the US

• Data collected in 2 waves:
• December 2011 was the benchmark wave
• December 2012 will be used to track progress

Method
• Online Survey in 10 Countries
• Utilized the Ipsos Global @dvisor Omnibus,
• Monthly online survey of consumer citizens in 24 countries
• Conducted December 6 – 19, 2011
• Interviewed adults age 18-64 in US and Canada and
age 16-64 in all other countries
• Sample selected from the Ipsos Online Panel
• Completed a total of 10,121 interviews:
Argentina n=1013 Australia n=1038
Canada, n=1007 Germany n=1009
Great Britain n=1004 India n=1003
Japan n=1015 South Africa n=992
South Korea n=1008 US n=1032

Method (cont.)
• Notes in terms of processing:
• Weighting used to balance demographics and ensure data
reflects most recent country Census
• A probability sample of this size would have an estimated margin
of error of +/-3.1 percentage points for a sample of 1,000 19
times out of 20 per country of what the results would have been
had the entire population of adults in that country been polled
• All sample surveys and polls may be subject to other sources of
error, including, but not limited to coverage error and
measurement error
• Reminder: since the survey was conducted online, we only
interviewed respondents who were online, including
countries with low Internet penetration such as India and
South Africa

Summary
• Overall, curing a deadly disease was not thought to be as
important as ensuring clean water on a global basis
• Though, curing disease was more important in Korea, the US
and Great Britain than in the other countries
• Polio was not felt to be as major of an issue as Hepatitis,
Malaria and TB across the 10 countries
• However in India and South Africa, more people did realize polio
was still a major issue
• In fact, many people were surprised that Polio still exists,
especially in India, Argentina, South Korea and the US
• And about half did know what Polio is.
• Japan had the fewest people who knew

Summary (cont.)
• Overall, people seemed to understand the challenges
and opportunities we face with Polio
• Though, less than half worldwide believed that Polio could be
eliminated within the next 10 years
• Over half globally agreed that elimination Polio within 10
years would be one of humanity’s greatest
accomplishments of our generation
• Most people, two-thirds, do not know someone with Polio
• Of those that do, it tends to be someone outside their family.
• People in India were most likely to know someone, whereas the
Japanese were the least likely

Summary (cont.)
• Across the 10 countries, people seemed more willing to
undertake more passive actions to help Polio—one-third
saying they would sign a petition or buy a product/service
to support the cause
• One-quarter would share info via a social network or donate
directly to the organization that fights polio
• However, only 20% would join such an organization
• People in India were the most likely to join
• Whereas the Japanese were the least likely to say they would do
any of the listed actions (perhaps due to the earthquake)

Summary (cont.)
• Worldwide, about two-thirds were at least somewhat
aware of Rotary
• Awareness was highest in India and Australia. Japan and
Germany were the least
• Among those aware of Rotary, only one-quarter were at
least somewhat aware of Rotary’s involvement to end
Polio
• India was the only country with high awareness
• Of the remaining countries, one-quarter were aware in South
Africa, South Korea, and the US, but less than 20% in the other
countries
• Four and a half times thought WHO was part

Executive Summary
• Awareness of Rotary International’s effort to eradicate Polio does
have room for improvement.
• Even among those aware of Rotary, knowledge of its
involvement to end Polio is not well known.
• It may be helpful to look at the marketing/informational campaign
in India to see what can be useful for other countries.
• However, this may be due to the number of respondents that
personally know someone with Polio which would make it a
more relevant topic.

Clean Water for all was the goal most people in target countries considered
of most importance. Curing a major deadly disease was ranked 1st by 2 in 10
people.

Q. DT1 Following are a number of GOALS BENEFITTING HUMANITY. Please rank these based on how important you feel they are on a global basis. Please
assign a ‘1’ to the most important, a ‘2’ to the second most important, etc.
Unweighted Base: Total N=10,121, Argentina n=1013 Australia n=1038, Canada, n=1007, Germany n=1009, Great Britain n=1004, India n=1003, Japan n=1015,
South Africa n=992, South Korea n=1008, United States n=1032.

Clean Water mattered most to all countries except Japan, who felt peace was
most important. Curing disease was more important to Korea and to a
lesser extent in the US and Great Britain than in the other countries .

Q. DT1 Following are a number of GOALS BENEFITTING HUMANITY. Please rank these based on how important you feel they are on a global basis. Please
assign a ‘1’ to the most important, a ‘2’ to the second most important, etc.

Polio was thought to be a major issue by one-quarter of people in the 10
countries. Whereas over half felt hepatitis and malaria were major issues,
and one-half felt TB was.

Q.DT2 Which of the following DISEASES are still an ISSUE in the world today? Rating: a Major issue, a Minor issue, No Longer Exists or Don’t Know

In Japan and South Korea, roughly half thought polio a major issue,
while in India, one-third did. This was more than in the other countries.

Q.DT2 Which of the following DISEASES are still an ISSUE in the world today? Rating: a Major issue, a Minor issue, No Longer Exists or Don’t Know

Forty-four percent globally were either very or somewhat surprised that
polio still exists. Less than 1 in 10 knew polio still exists, and is a serious
disease in many places across the world.

Q.DT3 Would you be surprised to learn that POLIO STILL EXISTS and is a serious problem in many places throughout the world? Rating: Very Surprised - I
thought polio had been eliminated and the world is 'polio-free‘; Somewhat Surprised - I thought polio had pretty much been eliminated, with maybe a few, rare
isolated cases in one or two places; Not Too Surprised - I knew polio still exists but thought it really isn't much of a problem anymore; Not at All Surprised - I
knew polio still exists and it is still a serious disease that continues to be battled in many places throughout the world; or Don't Know - I just don't know
enough about polio to be surprised or not be surprised.

India seemed to be the most surprised that polio still exists, followed by
Argentina, South Korea and the US. This was interesting since the inverse,
one-third, in India thought polio was a major issue.

Q.DT3 Would you be surprised to learn that POLIO STILL EXISTS and is a serious problem in many places throughout the world? Rating: Very Surprised - I
thought polio had been eliminated and the world is 'polio-free‘; Somewhat Surprised - I thought polio had pretty much been eliminated, with maybe a few, rare
isolated cases in one or two places; Not Too Surprised - I knew polio still exists but thought it really isn't much of a problem anymore; Not at All Surprised - I
knew polio still exists and it is still a serious disease that continues to be battled in many places throughout the world; or Don't Know - I just don't know
enough about polio to be surprised or not be surprised.

Over half of those interviewed knew what polio is. A quarter had no idea
and less than 2 in 5 thought it was a different disease.

Q.DT4 Which of the following statements best or most closely describes POLIO, to the best of your knowledge? Incorrect (An infection of the small intestine that
causes a large amount of watery diarrhea , A condition that gradually destroys the immune system, which makes it harder for the body to fight infections, A parasitic
disease that involves high fevers, shaking chills, flu-like symptoms, and anemia, or A contagious bacterial infection that involves the lungs, but may spread to other organs)
Correct: (A viral disease that can affect nerves and can lead to partial or full paralysis) or Don’t Know, Not Sure
Unweighted Base: Total N=10,121, Argentina n=1013 Australia n=1038, Canada, n=1007, Germany n=1009, Great Britain n=1004, India n=1003, Japan
n=1015, South Africa n=992, South Korea n=1008, United States n=1032.

More South Africans knew what polio was than those in other countries.
India, along with Japan and South Korea, had the most people who thought
polio was something else.

Q.DT4 Which of the following statements best or most closely describes POLIO, to the best of your knowledge? Incorrect (An infection of the small intestine that
causes a large amount of watery diarrhea , A condition that gradually destroys the immune system, which makes it harder for the body to fight infections, A parasitic
disease that involves high fevers, shaking chills, flu-like symptoms, and anemia, or A contagious bacterial infection that involves the lungs, but may spread to other organs)
Correct: (A viral disease that can affect nerves and can lead to partial or full paralysis) or Don’t Know, Not Sure

The majority of those interviewed did know that polio was not something
you are born with. And one to two-thirds did understand the challenges
and opportunities we face with this disease.

Q. DT5 Please tell us if each of the following statements is TRUE or FALSE, to the best of your knowledge. True , False or Don’t know/Not sure

Only in India did three-quarters of people think that we could eliminate
polio within 10 years. In the other countries, only 17% to 45% thought that
was true.

Q. DT5 Please tell us if each of the following statements is TRUE or FALSE, to the best of your knowledge. True , False or Don’t know/Not sure

Across all 10 countries over half agreed that Polio being eliminated in the
next 10 years would be one of humanity’s greatest achievements, whereas
one quarter don’t know enough to be able to make a clear determination.

Consider Eliminating Polio within 10 Years One of
Humanity’s Greatest Accomplishments
Total – 10 Countries

DT6. Imagine that polio can be eliminated completely within 10 years, making the world truly 'polio- free' and becoming only the second disease to be wiped
from the face of the earth. Would you consider this one of humanity's greatest accomplishments of our generation?
Unweighted Base: Total, n=10121; Australia, n=1038; Canada, n=1007; Germany, n=1009; Great Britain, n=1004; Japan, n=1015; South Korea, n=1008; United
States, n=1032; Argentina, n=1013; South Africa, n=992; India, n=1003.

Regardless of country, around half or slightly more people agreed that
eliminating Polio in the next 10 years would be a great accomplishment.
The only exception is India where 8 in 10 agreed.

DT6. Imagine that polio can be eliminated completely within 10 years, making the world truly 'polio- free' and becoming only the second disease to be wiped
from the face of the earth. Would you consider this one of humanity's greatest accomplishments of our generation?

Two-thirds of people in all 10 countries had not been personally affected
by Polio/didn’t know someone with Polio. Of those that did, it tended to
be someone more distant, say a friend or acquaintance.

DT7. Do you personally know or have you ever met someone with POLIO?

Japan had the least number of people that knew or met someone with
polio—less than 1 in 10. In India on the other hand, three-quarters of
people knew someone with Polio.

DT7. Do you personally know or have you ever met someone with POLIO?

Across all 10 countries, only 1 in 10 people thought Rotary International was
part of the global initiative to end Polio. The same number of people, almost
half, either didn’t know or believed WHO was part of the effort.

DT8. Which of these organizations are part of a global initiative to end polio in the world?

India was the most familiar with Rotary International ‘s endeavor to end
Polio—3 in 10 were aware. In Japan, on the other hand, almost no one
was aware.

DT8. Which of these organizations are part of a global initiative to end polio in the world?

Over a third would prefer to be more passive participants, by either signing a
petition or buying a product to support the eradication of Polio. While one
quarter would either share information via social media or donate.

DT9. Which of the following actions, if any, would you be interested in doing to help end polio worldwide?

Across the 10 countries, with 1 exception less than half or fewer people
would take a specific action to participate in the fight to eradicate polio.


The majority of respondents would prefer to be a more passive participant in
the fight against polio with close to half stating they would sign a petition and
around one third saying they would purchase products/services in support.


In terms of actions that take more active effort, in Argentina, India and
South Africa, a third or more would share info on a social network.
Giving a donation was cited by approximately one-quarter.


India was the country where people were most willing to take an active
role, with over half willing to join or support an organization that fights
polio.


People in Japan were the least likely to say they would take an active
role, with 4 in 10 indicating they would not do anything. However, this
may be due to the 2011 earthquake drawing focus there.


One-third across all 10 countries were aware of Rotary International to
some extent, with 3% having been or currently were members.

DT10. Let's take a closer look at one of these organizations. In your case, we'll choose: ROTARY INTERNATIONAL How familiar are you with ROTARY?

People from India and Australia were the most familiar with Rotary. India
also had the most members. In all other countries, 1 in 10 or fewer were
very familiar with Rotary and less than 1 in 20 had been or were a member.

DT10. Let's take a closer look at one of these organizations. In your case, we'll choose: ROTARY INTERNATIONAL How familiar are you with ROTARY?

In total across the 10 countries, one-quarter of people were at least
somewhat aware of Rotary’s involvement in ending Polio.

Total

DT11. Before participating in the survey, how FAMILIAR were you of ROTARY'S commitment and leadership in the campaign to end polio once and for all?
Unweighted Base: Total, n=6621; Australia, n=947; Canada, n=605; Germany, n=425; Great Britain, n=603; Japan, n=355; South Korea, n=557; United States,
n=607; Argentina, n=777; South Africa, n=837; India, n=908.

India was again the most aware of Rotary’s involvement in trying to end
Polio—three-quarters were very, generally or somewhat aware. In most
other countries, except for South Africa, South Korea and the US, less than
20% were aware.

% of people who were very/generally/somewhat aware of Rotary’s involvement to end polio:
15% 18% 10% 16% 11% 77% 12% 21% 27% 24%

DT11. Before participating in the survey, how FAMILIAR were you of ROTARY'S commitment and leadership in the campaign to end polio once and for all?
Unweighted Base: Total, n=6621; Australia, n=947; Canada, n=605; Germany, n=425; Great Britain, n=603; Japan, n=355; South Korea, n=557; United States,
n=607; Argentina, n=777; South Africa, n=837; India, n=908.

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Rotary Polio Global Survey results Dec 2011

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