Building a Consumer Insights Function at Etsy
- 1. Live Tweet #MAMRA2015 Building a Consumer Insights Function at Etsy Roxie Karpen Manager, Consumer Insights at Etsy
- 2. 55 Washington St. #512 Brooklyn, NY 11201 Building a Consumer Insights Function at Etsy
- 3. 2 Roxie Karpen Manager, Consumer Insights Brooklyn
- 4. 3
- 5. 4
- 6. 5
- 7. 685Employees Brooklyn Hudson San Francisco Toronto London Dublin Melbourne Berlin Paris
- 10. 9 29Million Active Listings $1.93Billion in Sales FY 2014
- 12. Etsy Research
- 14. 0 2 4 6 8 10 12 14 16 F M A M J J A S O N D J F M A M J J A S O N D J 2013 2014 2015
- 15. 0 2 4 6 8 10 12 14 16 F M A M J J A S O N D J F M A M J J A S O N D J 2013 2014 2015
- 16. 0 2 4 6 8 10 12 14 16 F M A M J J A S O N D J F M A M J J A S O N D J 2013 2014 2015
- 17. 0 2 4 6 8 10 12 14 16 F M A M J J A S O N D J F M A M J J A S O N D J 2013 2014 2015
- 18. Etsy Research
- 20. 1915息 January 12, 2010 Attitudinal Behavioral Qualitative Quantitative Formative usability testing Ethnographic research Participatory design Card sorting Focus groups Eye tracking Surveys Individual interviews A/B Testing Analytics Diary studies Customer panels User research methods Summative usability testing Data AnalystsUX Research Consumer Insights Research Methods
- 23. Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do. - Walt DisneyRemakeProject Athens, Greece
- 27. 26