Amazon began in 1995 selling books out of Jeff Bezos' garage. It now sells a vast array of products across seven countries through 21 warehouses totaling over 9 million square feet of space. Amazon's massive technology infrastructure is entirely Linux-based and divides data into query, historical, and ETL functions to power its e-commerce platform. Amazon both sells directly from its warehouses and provides a marketplace for retailers, individual sellers, and small sellers through programs like Amazon Marketplace, Amazon Shops, and Amazon Auctions. It has achieved a high level of integration that allows sellers to use Amazon services and warehouses. Amazon aims to be the most customer-centric company for online shopping through a complex and dynamic implementation of marketing, tools,
2. Introduction
¡ñ How Amazon Works
¡ñ Introduction to How Amazon Works
¡ñ Amazon Technology
¡ñ Amazon E-commerce
¡ñ Amazon E-commerce
¡ñ Amazon Tools, Marketing and community
3. How Amazon Works
In 1995, Amazon.com sold its first book, which
shipped from Jeff Bezo' garage in Seattle. In
2006, Amazon.com sells a lot more than books
and has sites serving seven countries, with 21
fulfillment centers around the globe totaling
more than 9 million square feet of warehouse
space.
4. Introduction to How Amazon Works
¡ñ Amazon.com Basics
¡ñ Amazon.com sells lots and lots of stuff. The
direct Amazon-to-buyer sales approach is
really no different from what happens at
most other large, online retailers except for
its range of products. You can find
beautysupplies, clothing, jewelry, gourmet
food, sporting goods, pet supplies, books,
CDs, DVDs, computer,furniture, toys,garden
supplies, bedding and almost anything else
you might want to buy.
5. Amazon Technology
The massinve technology core that keeps
Amazon running is entirely Linux- based.
The data warehouse is roughly divided into
three functions: query, historical data and ETL.
6. Amazon E-commerce
Amazon.com has always sold goods out of its
own warehouses. Both retailers and individual
sellers utilize the Amazon .com platform, Land's
End Target use Amazon.com to sell their
products in addition to selling them through
their own Web sites. Small sellers of used and
new goods go to Amazon Marketplace,
AmazonzShops or Amazon Auctions.
7. Amazon E-commerce
The level of integration that occurs on Amazon
is a programming feat that few online sales
sites can match. Another sales channel called
Amazon Advantage is a place where people
can sell new books, music and movies directly
from the Amazon warehouse instead of from
their home or store. Also uses Amazon
Services to build and manage its own e-
commerce site, Target.com.
8. Amazon Tools Marketing and
Community
The goal is pretty straightforward: "To be
Earth's most customer-centric company where
people can find and discover anything they
want to buy online. "The implementation is
complex, massive and dynamic. Amazon's
marketing structure is a lesson in cost-
efficiency and brilliant self-promotion. Amazon
Light, built and maintained by software
developer Alan TAylor, is one of those satellite
sites.