ROY STORCH PORTFOLIO (Small File)
- 1. ROY STORCH 1203/184 Forbes Street, Darlinghurst, 2010 Sydney, NSW, Australia 0451 905 691 07 4097 7332 PERSONAL SUMMARY I am experienced, innovative designer, with a good grounding in classic design, approached always from the supremely elegant with a high taste level. I am creative, yet still commercially conscious and I always work, processing a strong vision, thoughtfulness, high attention to detail. Through process of editing and developing a look or style, I always aim for deliver the highest quality product to the market. I believe and practice, through extensive Research & Development & consistent Editing, this is the ONLY way, that you achieve the greatest possible design outcomes, that meet both their aesthetic & purposes intentions for the products designed end use. This maintains and keeps the right cohesive dialog following between client and designer, and keeps the brand/labels visual & aesthetical vision crystal clear, season after season. I am a great team player and a decisive leader, who is ready and willing to make decisions, back them up, and take responsibility for their outcomes. I relish collaborative work, in team environments; I am easy to get along with, good at fostering and developing professional relationships, and also just as reliable working solo and unsupervised. I have previous experience in: - Initial design concept, collection design and range building fabric and trim sourcing - Outsourcing and managing sample production and small production runs organising and presenting runway shows - Logo, label and branding design, setting, developing and upholding overall brand feel - Dealing with press and PR - Looking after and dealing with one-on-one clients for couture basis designs EXPERIENCE
- 2. CREATIVE CONSULTANT 2012 - Current Offering services for students and Designers, working on their collections with them, with Creative Direction/Product design development. Advising on sourcing fabrics & trims, implementing services such as pattern cutting, sampling and Technical options, in order to help them realise their vision. By helping them to understand both technical and philosophical tools to expand their thinking, enabling them to realise and create unique and original collections. I also work with them, and advise, on how they can develop their runway pieces, into viable pieces which can go into production to be sold in stores. This has been very rewarding for me and a great extension of what it is like managing a design team and being in a role such as a Creative Director/Head Of Design/Product Developer position. I have learnt a lot more about managing people and finding ways to get the best out of them and working together to achieve a singular goal. BEC & BRIDGE Assistant Designer/Production Assistant 2012 2012 Working alongside both the design & production departments, I was involved in a variety of experiences, showcasing my commitment, expertise and passion for fashion design. While at Bec & Bridge, I was involved in the sampling and production of SS 12/13 and AW 12 collections. Working primarily in the sample room, I was cutting toiles for 1st and repeat fittings, cutting production orders and also the runway and salesman samples for the showing at Mercedes Benz Australian Fashion Week (MBAFW) in 2012. I Helped in conducting fittings, sewing some toile samples, pattern cataloging, consulting with pattern makers and designers in fit meetings and so forth. I also assisted in the backstage coordination of the Bec & Bridge MBAFW Sydney 2012 event, with final model fitting, garment preparations, changes during the show and management of FASHION WEEK staff provided by the organisers. ROY STORCH LONDON Creative Director: 2009 2012 I started this fashion label while I was living in the United Kingdom. It was a High End fashion house creating luxury women's Ready-To-Wear and Demi Couture pieces for retail and wholesale market. My roll was Creative Director and I was responsible for the designing of the collections; (all of which were original ideas and concepts being designed and created from scratch).
- 3. Other responsibilities involved organising the sampling and production of the collections, overseeing design of website layouts, imagery and photo shoots, design direction of logos and creation of & maintenance of brand image, making sure the visual communication was keeping in line with the philosophy for mission of the label. I was also dealing with clients 1 on 1 for Couture & Demi Couture sales, fittings and final delivery, and boutiques for wholesale sales to build up the client base. I made sourcing trips to trade shows like Premiere Vision Paris & Intertex Milano ext. for fabrics & trims, sampling and manufacturing suppliers. I oversaw and implemented the presentation of runway shows and look books, directing the outsourced teams of people from PR to production facilitators, defining budgets and making sure they were adhered to, costing and setting prices. I work alongside the PR and promotion firms, making sure the brand message/image was being communicated properly. Major Duties of the role: Designing the womens wear collections, from original concepts. I started with researching ideas and concepts, exploring my feeling and direction for the season and collating that into mood boards, colour boards and style boards to use for the next step. I had always attended the fabric trade shows, selecting fabrics and swatches that I also used for design inspiration, in which to work from as I design my collections. From all this information and working on the Tailors Dummy, exploring different shapes, volumes, fabric drape and handle to broaden my mind, I would develop my collections. I am always considering my client, who he/she is, where he/she maybe wearing the pieces, applying context to my design ideas, as the client is ultimately the person for whom I designing the collections for, the end users, who ultimately defines if your collections will be successful. I would then build the collection as his/her seasons wardrobe, designing, editing, developing the ideas mindful of what the outcomes was to be. This was process until I saw fit that I have achieved the outcome appropriate for both the brand and clients need/wants AND Desires - relating to their lifestyle, style and chosen or acquired Social Status. Once I finalised the collection it would be put into the sampling stage where I would run through the designs and the overall direction/look of the collection with my cutters and have them execute the patterns from my initial ideas. Fit meetings would follow, to evaluate the looks, go over any changes that need to be done. Once happy, I signed off on the designs and then the Final samples would be made. We would make two samples of each piece, The Show Samples for the runway/PR and so on and The Sales Samples, that were for buyers to see what it was really going to look like for final production, as the Show/Press Samples are always elongated and rather a little more elaborate, and the average person isn't a 5'11 Glamazon in 6 Stilettos. I was working within tight budgets, being a startup label, and delivering product within that budget. I was managing a team of people that included 3 freelance pattern cutters and a further 2 sample makers. I had a Personal assistant and a PR firm handling my public relations side of things, and an investor/Business partner who was my CEO. I directed them
- 4. to accomplish the sample production for patterns, toile samples, Show/Sales Samples, press, business and brand vision. I signed off on all fits, finishing and problem solved issues arising along the way with my team the design process to achieve the desired looks. I sourced Small Run Manufacturing and oversaw the small production runs and piece production for Couture Clients. I would do private fitting sessions with Couture Clients and oversaw the management and delivery of their garments. I managed the Photo shoots, directing the photographer and camera team to achieve the desired look and feel I wanted for the season and Label over all. I had runway presentations that I directed my vision through, selecting and managing model casting, appropriate venue, signing off on lighting, music, make-up, guest listing and so on SHANGHAI TANG, LONDON Sales Assistant 2008 2009 Sloane Street flagship store, of Hong Kong based fashion brand of contemporary Asian inspired clothing for men and women, accessories, fragrances and home wares. Responsible for assisting clients with product knowledge, clothing selections, fittings and purchasing. Keeping shop floor tidy and arranged to the way the brand and visual merchandiser entrusted. Replenishing stock and managing stock room. EDUCATION RAFFLES COLLEGE OF DESIGN & WHITEHOUSE DESIGN COLLEGE Diploma of Design, Major in Fashion 2007 AE Cude Master Class in Moulage Draping 2006 References available upon Request
- 5. COLLECTION CONCEPTS SPRING/SUMMER 2017 BY R O Y S T O R C H All Rights Reserved by ROY STORCH COUTURE
- 6. PAUSE COLOUR WAY 11 4800 Pantone TCX/TPX Blanc de Blanc 12 5603 Pantone TCX/TPX Zephyr Blue 14 4002 Pantone TCX/TPX Wind Chime 13 1012 Pantone TCX/TPX Frosted Almond 13 1022 Pantone TCX/TPX Caramel Cream 10343 C Pantone Plus Metallic Coated 1235 C Pantone Solid Coated 14 0955 Pantone TCX/TPX Citrus 19 5212 Pantone TCX/TPX Darkest Spruce Row 1 Print Highlight colour way SS17 13 2120 Pantone Nylon Brights Cotton Candy 14 4530 Pantone Nylon Brights Bluefish 17 4436 Pantone Nylon Brights Atomic Blue 16 3828 Pantone Nylon Brights Purple Hebe 16 6230 Pantone Nylon Brights Andean Toucan 13 0630 Pantone Nylon Brights Safety Yellow 15 1360 Pantone Nylon Brights Shocking Orange 18 1757 Pantone Nylon Brights Sparkling Cosmo 10171 C Pantone Plus Metallic Coated Row 1 PRIMARY COLOUR WAY FOR S/S17 PRINT, EMBELISHMENT & HIGHLIGHTS COLOUR WAY FOR S/S17 All Rights Reserved by ROY STORCH COUTURE
- 7. UTILIT Y LUXE CONCEPTS FOR DESIGN DIRECTION FOR THE COMING SEASON ROY STORCH S/S 2017 All Rights Reserved by ROY STORCH COUTURE
- 8. LUXURY THROUGH CRAFTSMANSHIP CONCEPTS FOR DESIGN DIRECTION FOR THE COMING SEASON ROY STORCH S/S 2017 All Rights Reserved by ROY STORCH COUTURE
- 9. THE LINE IS DEFINED & THE CONE SHAPE DOMINATES THE PRIMARY SILHOUETTE CONCEPTS FOR FIT, SILHOUETTE & DESIGN APPROACH FOR THE COMING SEASON ROY STORCH S/S 2017 All Rights Reserved by ROY STORCH COUTURE
- 10. STRONG TAILORING, WHICH MUCH SHARPER EDGES, SITS BEAUTIFULLY JUXTAPOSED AGAINST LIGHT AIRY VOLUMINOUS DRAPERY CONCEPTS REGARDING FIT AND SILHOUETTE & DESIGN APPROACH FOR THE COMING SEASON ROY STORCH S/S 2017 All Rights Reserved by ROY STORCH COUTURE
- 11. CONCEPTS FOR PRINT IDEAS, HIGHLIGHT COLOURS & SURFACE EMELBISHMENT TEXTURES & COLOUR ROY STORCH S/S 2017 All Rights Reserved by ROY STORCH COUTURE
- 12. All Rights Reserved by ROY STORCH COUTURE
- 13. All Rights Reserved by ROY STORCH COUTURE
- 14. All Rights Reserved by ROY STORCH COUTURE
- 15. Past work from Collections 2009 to 2012