Royal Enfield.pptx by your dear friend
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The document outlines the history and development of Royal Enfield, starting from its formation in 1891 and the production of its first motorcycle in 1901, leading to its notable products like the 'Bullet' and involvement during World War II. It discusses the company's marketing strengths and weaknesses, including effective advertising and limited product diversity, as well as its pricing and extensive showroom presence in India. Additionally, it highlights the brand's significant milestones, such as surpassing Harley Davidson in sales globally in 2014.
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The document outlines the history and development of Royal Enfield from its founding in 1891 to its current market presence, including key milestones and product offerings. It highlights strengths such as brand establishment and R&D focus, but also notes weaknesses like limited product diversity. Additionally, it discusses market opportunities and competitive positioning, emphasizing the brand's global sales success.remcv-230906155142-0dfcdb06.ppt x
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1. Royal Enfield was founded in 1891 in the UK and began motorcycle production in India in 1955 through a partnership with Madras Motors.
2. Their vision is to be the industry leader for modernizing motorcycling in India and developing countries, while their mission focuses on improving motorcycling and prioritizing customers.
3. Their target market is mainly men aged 20 and older from India's middle and upper middle class who want a stylish and powerful bike.
4. Their product line includes several cruiser, street, and classic motorcycle models priced between 1,16,000 to 2,10,000 rupees, and they promote through rides and social media with over 500 sales and service centersRoyal Enfield: Brand Analysis
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Royal Enfield was founded in 1893 in England and began as a bicycle manufacturer. It started producing motorcycles in 1911 and supplied the British army. Production fully moved to Chennai, India in 1962. Royal Enfield is considered the oldest motorcycle brand still in production. It offers cruiser style motorcycles like the Bullet, Classic, and Thunderbird. To expand its customer base, Royal Enfield introduced accessories and extended its brand into apparel. It also faces challenges of improving after-sales service and managing costs as demand increases. Future strategies include expanding the dealership network and promoting a "challenging real men" brand image through ambassador partnerships and adventure trips.Royal_Enfield.pptx
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The document outlines the history and evolution of Royal Enfield, from its origins in 1851 as a needle-making mill to becoming a renowned motorcycle manufacturer. It highlights key phases, including military contributions during the World Wars and the establishment of Royal Enfield in India. Notable models and marketing strategies are discussed, reflecting the brand's strong community and cultural impact.Marketing project thunderbird 500
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The document outlines the history, organizational structure, and challenges faced by Royal Enfield, detailing its evolution from its UK roots to becoming a dominant player in the Indian motorcycle market. Key milestones include strategic partnerships, product development, and the brand's response to market changes, which led to a resurgence in sales and capacity. It also discusses the competitive landscape, marketing strategies, and the company's future expansion plans, including investments in R&D and manufacturing capabilities.Royal enfield
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Royal Enfield was started in 1890 in Redditch, Worcestershire, England by Albert Eadie and R.W. Smith under the name "The Enfield Manufacturing Company Limited". The company initially manufactured bicycles and later began producing motorcycles and vehicles. During World War I, Royal Enfield motorcycles were used by British soldiers. While the British plant closed in 1971, Enfield of India acquired the rights to use the Royal Enfield name and continues manufacturing motorcycles in India today, exporting to over 40 countries.My dream company
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Jatin Gupta is passionate about technology, motorcycles, and photography. He discusses Royal Enfield, an Indian motorcycle company founded in 1893. Royal Enfield aims to capture the leisure motorcycle market between 250CC to 750CC engines. Their revenue has been growing, with management looking to achieve a production capacity of 620,000 units in 2016. A SWOT analysis finds Royal Enfield's strengths are simplicity, ruggedness, and aftermarket support, while weaknesses include high maintenance, fuel efficiency, and lack of modern aids like ABS. Opportunities exist in the Indian market and developing new models, while threats include competition from Indian companies like Bajaj.Royal endfield 1.0
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- Royal Enfield is an Indian motorcycle manufacturer established in 1851 that is best known for making classic style motorcycles still used in parts of the world today.
- Their brand is positioned around powerful, masculine, and rugged motorcycles targeted towards middle-class adventurers between ages 24-44.
- Their marketing strategy focuses on building a sense of brotherhood among riders through clubs, communities, social media engagement, and branding in films.Royal Enfield-Detailed 4P's Analysis
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Royal Enfield, established in 1901 and acquired by Eicher Motors in 1994, is known for its classic motorcycle design and substantial market presence, holding a market share of approximately 6.3 million units in India. The company employs a premium pricing strategy and targets a niche market of adventure bikers aged 25-45, offering products that reflect its heritage and high-quality standards. With a strong distribution network across India and 55 countries, Royal Enfield combines effective promotional strategies, including events and media presence, to maintain its brand image and support its growth.Royal Enfield
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Royal Enfield is a British motorcycle brand founded in 1893. It is currently owned by Eicher Motors Limited of India. Royal Enfield manufactured bicycles, lawn mowers, and motorcycles under the name Royal Enfield out of its factory in Redditch, England. It is best known for its classic styled motorcycles like the Bullet and Continental GT. Royal Enfield has a niche in the 350cc and 500cc motorcycle market in India with over 95% market share. It aims to expand into higher engine capacity segments while retaining its classic cruiser bike positioning and cultural status symbol image.Royal Enfield marketing strategy
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This document provides a case study of the history of Royal Enfield motorcycles. It discusses how Royal Enfield was established in 1886 and produced its first motorcycle in 1901. It details Royal Enfield's role in supplying motorcycles to the British army in World War 1 and 2. The 1950s and 1960s were considered the golden age when models like the Bullet became popular worldwide. Royal Enfield declined in the 1970s and 1980s but was revived in India in 1995 and is now a thriving global brand.Royal Enfield Winner of Marketing event organised by SRMS IBS
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Royal Enfield was facing declining sales and mounting losses by 2000, producing only 2,000 bikes per month against its 6,000 bike capacity. Siddhartha Lal and R.L. Ravichandran took over, aiming to increase market share without compromising the brand. They studied customer satisfaction issues and developed a new engine. Royal Enfield focused on leisure customers by introducing cruiser variants like the Thunderbird instead of lower-priced bikes. This strategy along with company-owned showrooms, promotional tours and factory visits helped production increase from 72,000 to 150,000 bikes annually to meet growing domestic and international demand. While new competition from Harley-Davidson may emerge, Royal Enfield's new ContinentalRoyal Enfield: A historical journey of 118 years (1901 to 2018)
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1) Royal Enfield began in 1891 in Redditch, UK as a bicycle manufacturer and later began producing motorcycles. It gained fame for supplying the British military during World Wars 1 and 2.
2) In the 1950s, Royal Enfield motorcycles were introduced to India through an importer. This led to the establishment of an Enfield factory in India.
3) Royal Enfield is now hugely popular in India, with the 350cc Bullet as their iconic model. Their retro styled motorcycles have experienced booming sales growth in recent decades.Royal Enfield Marketing
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The document outlines the history and revival strategies of Royal Enfield, detailing its origin in 1955 as a partnership between a Redditch company and Madras Motors, and its near decline around 2000 due to plummeting sales. Key figures, such as Siddhartha Lal, implemented strategies focusing on market satisfaction, innovative advertising, and product diversification to rejuvenate the brand. As a result, production capacity has increased significantly to meet growing domestic and international demand, despite facing challenges from global competitors like Harley-Davidson.Royal Enfield
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Royal Enfield is a motorcycle company based in India that was originally founded in England in 1893. In the early 2000s, Royal Enfield faced declining sales and quality issues. In 2005, Eicher Motors appointed a new CEO, Siddhartha Lal, to revive the brand. Lal and his team modernized Royal Enfield's technology while retaining vintage styling, improved manufacturing practices, and launched new models. These changes helped increase sales and resolve quality problems. Royal Enfield has since grown in popularity in India and globally with models like the Classic 500 and Himalayan motorcycle.Marketing royal enfield
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Royal Enfield was established in 1891 in the UK and entered the Indian market in 1955. It struggled in the 1990s-2000s but adopted a new strategy after 2000 focusing on their classic styled motorcycles. Their target audience is adventure seeking males aged 25-45. While their bikes are seen as a status symbol in smaller cities, in large cities they are seen more as leisure vehicles. Royal Enfield has had success with branding campaigns focused on adventure and promoting a sense of freedom and community among riders. However, their communication and dealership network requires improvements to better serve customers.Royal Enfield
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Royal Enfield was established in 1891 in the UK and entered the Indian market in 1955. It struggled in the 1990-2000 period but rebounded with the 2004 "Himalayan Odyssey" campaign. The document analyzes Royal Enfield's product line, strategy, communication, distribution, market segmentation, and user surveys. It finds that users are predominantly professional males ages 25-45 who see the motorcycles as a status symbol. Recommendations include improving sales/service networks, focusing marketing on needs for power/respect, and partnering with adventure brands to appeal to younger riders.Report on Royal Enfield Motorcycles
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Royal Enfield, originally part of the Enfield Cycle Company, is the oldest motorcycle brand still in production, known for its Bullet model. The company, based in Chennai, India, holds an 18% market share and is recognized for exporting motorcycles globally, particularly those over 350cc. Royal Enfield has maintained its presence for over 100 years and ranks among the largest cruiser motorcycle manufacturers worldwide.Royal enfield
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Royal Enfield, founded in 1891, evolved through significant milestones including military contracts during WWI and a merger with Eicher Motors in 1994, becoming a staple in the Indian motorcycle market. The company successfully modernized its products while retaining a vintage appeal, establishing a robust distribution network and community outreach. Despite challenges like pricing and market competition, Royal Enfield continues to leverage its brand strength with a focus on niche segments and customer engagement.Company fact presentation of ROYALENFILED
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Jatin Gupta is passionate about technology, motorcycles, and photography. He discusses Royal Enfield, an Indian motorcycle company founded in 1893. Royal Enfield aims to capture the leisure motorcycle market between 250CC to 750CC engines. Their revenue has been growing, with management looking to achieve a production capacity of 620,000 units in 2016. A SWOT analysis finds Royal Enfield's strengths are simplicity, ruggedness, and aftermarket support, while weaknesses include high maintenance, fuel efficiency, and lack of modern aids like ABS. Opportunities exist in the Indian market and developing new models, while threats include competition from Indian companies like Bajaj.Royal endfield 1.0
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Royal Enfield.pptx by your dear friend
- 2. HISTORY o 1891 R W Smith and Albert Eadie took over the Townsend cycle co. of Enfield Road in Redditch, UK, and formed Enfield Manufacturing Co. ltd. o 1901 The first Royal Enfield motor cycle is produced. o 1932 The legendary “Bullet” motor cycle is born. o 1939 Royal Enfield produced large quantities of motor cycles and bicycles during World War II, including well known flying flea. o 1949 Royal Enfield motorcycles were being sold by Madras Motors of K R Sundaram Iyer.
- 4. PRODUCTS CRUISER RETRO STREET STANDARD STREET CAF? RACER HIMALAYAN ACCESSORIES ? Thunderbird 500 ? Thunderbird 350 ? Classic 350 ? Classic 500 ? Classic squadron blue ? Classic desert storm ? Classic chrome ? Classic battle green ? Bullet 350 ? Bullet 500 ? Continental GT ? Jackets ? Helmet ? Riding Accessories ? Off-road
- 5. PRICE ? The price range of Royal Enfield starts from 1,16,000 to 2,10,000 (ex-showroom).
- 6. PLACEMENT ? There are more than 500 showrooms and service centers in India.
- 7. The Strength And Weakness
- 8. STRENGTH ? Size and scale of parent company ? Effective Advertising Capability ? Committed and dedicated staff ? High emphasis on R and D ? Experience in the market ? Established brand ? Established market channel ? Power, Speed & Acceleration
- 9. WEAKNESS ? Not much emphasis on aggressive selling ? Weak product diversity ? Weight of the motor cycle can be an issue for few customers. ? Mileage of high cc bikes is an issue.
- 10. LOGO EVOLUTION
- 11. CONCLUSION AND INTERESTING FACTS ? In the year 2014, Royal Enfield surpassed the sales of Harley Davidson motorcycle manufacturing company on a global scale. ? Most used motorcycle in World Wars. ? Hand painted Petrol tanks. ? Competitors – Bajaj, Harley Davidson
- 12. THANKS RIDE ON… By Augustin with help of R .Darshan