This document outlines a case study on unlocking barriers to sustainable food procurement in Finland. It discusses how the agricultural sector is responsible for 20% of carbon emissions in Finland and identifies challenges across the entire food system from inputs and production to retail, consumption, waste, and transport. The document then describes a design project between students and two Finnish ministries to develop a model for regional sustainable circular food procurement focused on the town of Forssa. It provides an overview of the team's methodology using empathic design, behavioral insights, and systems thinking approaches including various tools like design games, field trips, and system mapping.
1 of 75
More Related Content
Rsd6 df g_slides_proceedings
1. UNLOCKING BARRIERS
TO SUSTAINABLE
FOOD PROCUREMENT
IN FINLAND:
A CASE STUDY
Andrea Cuesta
Hel辿n Marton
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
4. World with Countries by FreeVectorMaps.com
AGRICULTURAL
SECTOR RESPONSIBLE
FOR 20% OF
CARBON EMISSIONS
5. TRANSPORTPRODUCTION RETAIL WASTECONSUMERINPUTS
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
8. CONSUMER
Low fruit and
vegetable
consumption
Rising obesity
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
9. WASTE
Food
loss
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
10. TRANSPORTPRODUCTION RETAIL WASTECONSUMERINPUTS
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
13. 14 WEEKS
2 BRIEFS
FINNISH MINISTRIES
4 TEAMS
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
14. Commisioned by:
Ministry of Agriculture
and Forestry
Ministry of Environment
THE BRIEF
A Model for
Regional
Sustainable
Circular Food
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
15. 息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
16. FOCUS ON:
TOWN OF
FORSSA
CIRCULAR
ECONOMY
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
18. PRESENTATION STRUCTURE
1. Methodology
2. Methods highlight
3. Final proposal
4. Reflection
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
OUR FOCUS
25. 息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
26. TIME (WEEKS) 21 3 4 5 6 7 8 9 10 11 12 13 14
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
28. STAKEHOLDER
MAPPING GAME
ATLAS
GAME
TIME (WEEKS) 21 3 4 5 6 7 8 9 10 11 12 13 14
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
29. DESIGN
GAMES
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
30. DESIGN
GAMES
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
31. FIELD
TRIP
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
32. FIELD
TRIP
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
33. DESKTOP
RESEARCH
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
34. TIME (WEEKS) 21 3 4 5 6 7 8 9 10 11 12 13 14
AFFINITY
DIAGRAM
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
35. 息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
36. TIME (WEEKS) 21 3 4 5 6 7 8 9 10 11 12 13 14
SYSTEMIGRAMS
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
37. 息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
38. TIME (WEEKS) 21 3 4 5 6 7 8 9 10 11 12 13 14
SSM
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
39. SSM RICH
PICTURE
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
40. PARTICIPATORY
MAPPING
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
41. TIME (WEEKS) 21 3 4 5 6 7 8 9 10 11 12 13 14
EAST CARDS
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
42. Make it
social
Make it
easy
SOCIAL
EASY
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
43. 息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
47. Finding a supplier through the
process of tendering
BUT WHAT IS
PUBLIC
PROCUREMENT?
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
48. Finding a supplier through the
process of tendering
Tendering is a process of open,
fair competition
BUT WHAT IS
PUBLIC
PROCUREMENT?
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
49. Moikka! I am the
Procurer in Forssa.
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
50. The Municipality is
not telling me what they
value and expect.
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
51. I get to make important
decisions here about what
is on the menu.
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
52. But I dont get to
select 95% of suppliers
of the food.
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
53. I only tender ~4%
and I dont feel good
about getting
the local produce.
It feels wrong.
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
54. Most of my day-to-day
work consists of placing
orders to suppliers.
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
55. Onto the
next menu...
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
56. 95% ~4%
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
57. SMALL & MEDIUM
FARMERS UNABLE TO
PARTICIPATE
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
58. SMALL & MEDIUM
FARMERS UNABLE TO
PARTICIPATE
PROCURERS JOB
REDUCED TO
PLACING ORDERS
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
59. SMALL & MEDIUM
FARMERS UNABLE TO
PARTICIPATE
PROCURERS JOB
REDUCED TO
PLACING ORDERS
MUNICIPALITY LOSES
OUT ON LONG
TERM BENEFITS
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
61. PROPOSAL
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
62. TA
KICKSTART
ACTION 1
ACTION 2
ACTION 3
EAT LOCAL,
SOURCE LOCAL
ACTION PLAN
Strategic Directive
Art of Tendering
Joining Forces
Innovation Lab
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
63. Kickstart STRATEGIC DIRECTIVE
Forssa city will seek to
increase the local procurement
by 20% percent starting 2017.
20% local
4% local
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
64. Action 1 ART OF TENDERING
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
69. Action 3
INNOVATION LAB
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
70. Action 3
INNOVATION LAB
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
72. LIMITATIONS
14 weeks course
New to using the
methods
Language barriers
in interviewing &
desktop research
Clients present only
in key moments
Implementation and
impact not clear
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University
73. SIGNIFICANCE
Bridge between
government & lived
experiences on the
ground
Introducing
design methods into
government
Education & interest
in public sector work
for students
息 2017 Andrea Cuesta, Hel辿n Marton, Anna-Mia Myllykangas, Ellinoora Rusthokarhu, Lindsay Simmonds and Design for Government course at Aalto University