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RSWUS-Marketer-Agency Tug of War Infographic

RSW/US
RSW/US

The first infographic from our 2015 New Year Outlook Report, Marketer-Agency Tug of War, as featured in HubSpots Agency Post blog.

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62% 95% 62% 95% of agencies thinktheirclientswillincreasespending ofsomekind WA N T MARKETERS A G E N C I E S M A R K E T E R S A R E O P E R AT I N G I N WAY S T H AT L I M I T T H E I R A B I L I T Y T O G O T H E R E of agencies SAyTheyllinvest significantlyinthe marketing, sales,andpeoplepartsoftheir business S AY B E T T E R E Q U I P P E D AG E N C I ES S P E N D I N G Agency Marketer THE RSW/US 2015 NEW YEAR OUTLOOK REPORT say theyll invest significantly in their business infrastructure (people, equipment, ect.) in 2015 95%95%of marketers 66%ofAgenciestookpartina searchledbyasearchconsultant in2014 AGENCY CONSOLIDATION 75% 2009 use two or more agencies to support their business 62%2014agenciestosupporttheirbusiness usetwoormore 63%OFMARKETERS EXPECTTOCONSOLIDATE AGENCIES,USINGFEWER TOCOVERMOREBUSINESS, OVERNEXT1-2YEARS only 16% of marketers used a search consultant to help them find a new firm in 2014 19% butonly, found their experience positive 16% 19% 66% TUG OF WAR AGENCIES MarketersTheir agency counterparts arent fully up-to-speed with changes in the digital and social space Marketer cost cutting The short-term perspective of marketers The lack of loyalty they have toward agencies are concerned are concerned 51%51%of marketers Believe they will somewhat or heavily increase their spending in marketing and advertising in 2015 M A R K E T E R A G E N C Y RSW/USISAFULLSERVICE,OUTSOURCEDAGENCYLEADGENERATIONANDNEWBUSINESSDEVELOPMENTFIRMTHATHELPS MARKETINGSERVICECOMPANIES(EXCLUSIVELY)FINDANDWINNEWBUSINESS.WEHELPAGENCIESBYBETTERPOSITIONINGTHEMIN THEMARKET,FINDINGQUALIFIEDLEADS,SETTINGMEETINGSANDHELPINGMOVETHEMCLOSERTOCLOSE. SEARCH ACTIVITY

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RSWUS-Marketer-Agency Tug of War Infographic

  • 1. 62% 95% 62% 95% of agencies thinktheirclientswillincreasespending ofsomekind WA N T MARKETERS A G E N C I E S M A R K E T E R S A R E O P E R AT I N G I N WAY S T H AT L I M I T T H E I R A B I L I T Y T O G O T H E R E of agencies SAyTheyllinvest significantlyinthe marketing, sales,andpeoplepartsoftheir business S AY B E T T E R E Q U I P P E D AG E N C I ES S P E N D I N G Agency Marketer THE RSW/US 2015 NEW YEAR OUTLOOK REPORT say theyll invest significantly in their business infrastructure (people, equipment, ect.) in 2015 95%95%of marketers 66%ofAgenciestookpartina searchledbyasearchconsultant in2014 AGENCY CONSOLIDATION 75% 2009 use two or more agencies to support their business 62%2014agenciestosupporttheirbusiness usetwoormore 63%OFMARKETERS EXPECTTOCONSOLIDATE AGENCIES,USINGFEWER TOCOVERMOREBUSINESS, OVERNEXT1-2YEARS only 16% of marketers used a search consultant to help them find a new firm in 2014 19% butonly, found their experience positive 16% 19% 66% TUG OF WAR AGENCIES MarketersTheir agency counterparts arent fully up-to-speed with changes in the digital and social space Marketer cost cutting The short-term perspective of marketers The lack of loyalty they have toward agencies are concerned are concerned 51%51%of marketers Believe they will somewhat or heavily increase their spending in marketing and advertising in 2015 M A R K E T E R A G E N C Y RSW/USISAFULLSERVICE,OUTSOURCEDAGENCYLEADGENERATIONANDNEWBUSINESSDEVELOPMENTFIRMTHATHELPS MARKETINGSERVICECOMPANIES(EXCLUSIVELY)FINDANDWINNEWBUSINESS.WEHELPAGENCIESBYBETTERPOSITIONINGTHEMIN THEMARKET,FINDINGQUALIFIEDLEADS,SETTINGMEETINGSANDHELPINGMOVETHEMCLOSERTOCLOSE. SEARCH ACTIVITY