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RuТet figures1

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RuNet has over 57 million monthly users who spend significant time online. It has the largest internet audience in Europe and the 6th largest globally. While internet penetration is lower than European averages, mobile internet usage is growing quickly, with half of users accessing the web daily via smartphones. Top services include Yandex, Mail.ru, Vk.com and Odnoklassniki social networks which engage many Russian users for over 12 hours per week on average.

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RuNet figures: general Russian Internet statistics data Based on the raec.ru data
Internet audience RuNet audience is • 57,8 million people monthly (which is 50% of 18+ population of the country); increased by 15% since 2011 • 44,3 million people daily (which is 38% of 18+ population of the country); increased by 22% since 2011
Internet audience • Internet coverage rate is 49% (poor result compared to the European average coverage rate of 78%) • 76% of Russian internet audience use Internet every day • 34% of internet audience use mobile Web
Internet audience Male, % Female, % 18 – 24 years 25 – 34 years 35 – 44 years 45 – 54 years 55 years and more
Internet audience RuNet has the biggest Internet audience in Europe and the 6th biggest audience in the world More than 80 million people all over the world visit RuNet websites monthly
Mobile Web • About 33% of the RuNet audience use mobile Web at least ones a month (mainly those people live in cities of 100+ population) • 50% of the RuNet audience use mobile Web every day. Half of those people use smartphones and 7% use tablets Mobile Web audience grows twice as quickly as thetraditional Web one.
RuNet Search Engines • RuNet search engines deal with 350 million Search Engines traffic share: requests daily (the figure was about 250 million in 2011) Mail.ru Yandex.ru Google
RuNet e-mail services • RuNet has the 5th Two of the RuNet e-mail services are biggest e-mail included in the world’s top10 email service audience services in the world • The average number of e-mail addresses per user is 2,8
Social networks • Daily social networks audience is 99,7% of the daily Internet audience (which is 30,9 million people) • Average user spends 12,8h a week on the social networks sites (the world’s average figure is 5,9h) 2012 2011 Leading 2012 networks 2011 audience 2012 2011 growth 2012 2011 Vk.com odnoklassniki.ru my.mail.ru Facebook
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RuТet figures1

  • 1. RuNet figures: general Russian Internet statistics data Based on the raec.ru data
  • 2. Internet audience RuNet audience is • 57,8 million people monthly (which is 50% of 18+ population of the country); increased by 15% since 2011 • 44,3 million people daily (which is 38% of 18+ population of the country); increased by 22% since 2011
  • 3. Internet audience • Internet coverage rate is 49% (poor result compared to the European average coverage rate of 78%) • 76% of Russian internet audience use Internet every day • 34% of internet audience use mobile Web
  • 4. Internet audience Male, % Female, % 18 – 24 years 25 – 34 years 35 – 44 years 45 – 54 years 55 years and more
  • 5. Internet audience RuNet has the biggest Internet audience in Europe and the 6th biggest audience in the world More than 80 million people all over the world visit RuNet websites monthly
  • 6. Mobile Web • About 33% of the RuNet audience use mobile Web at least ones a month (mainly those people live in cities of 100+ population) • 50% of the RuNet audience use mobile Web every day. Half of those people use smartphones and 7% use tablets Mobile Web audience grows twice as quickly as thetraditional Web one.
  • 7. RuNet Search Engines • RuNet search engines deal with 350 million Search Engines traffic share: requests daily (the figure was about 250 million in 2011) Mail.ru Yandex.ru Google
  • 8. RuNet e-mail services • RuNet has the 5th Two of the RuNet e-mail services are biggest e-mail included in the world’s top10 email service audience services in the world • The average number of e-mail addresses per user is 2,8
  • 9. Social networks • Daily social networks audience is 99,7% of the daily Internet audience (which is 30,9 million people) • Average user spends 12,8h a week on the social networks sites (the world’s average figure is 5,9h) 2012 2011 Leading 2012 networks 2011 audience 2012 2011 growth 2012 2011 Vk.com odnoklassniki.ru my.mail.ru Facebook