Rule#2: Address The Need
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The document discusses addressing the needs of others in a community. It notes that everyone has needs that may not always be clear and people can feel isolated, frustrated or in need of information, connection or validation. It emphasizes the importance of taking time to understand what others need, which could be more information, support, or simply to feel heard or validated with compassion.
Rule#2: Address The Need
- 1. Rule #2: Address The Need Kevs Rules for Community
- 3. Everybody needs something... Address The Need
- 4. Everybody needs something... Address The Need ...we need to 鍖gure out what that is.
- 5. The information out there can be confusing... Courtesy: http://www.鍖ickr.com/photos/dm-set/3435818474/
- 6. Maybe theres too much information... Courtesy: http://www.鍖ickr.com/photos/lrargerich/2984777106/
- 7. Maybe theres too much information... ...or too little. Courtesy: http://www.鍖ickr.com/photos/lrargerich/2984777106/
- 8. People can feel isolated... Courtesy: http://www.鍖ickr.com/photos/santoposmoderno/2781099277/
- 9. People can feel isolated... ...alone. Courtesy: http://www.鍖ickr.com/photos/santoposmoderno/2781099277/
- 10. Maybe theyre online to make connections...
- 11. Or because the challenge seems too great... Courtesy: http://www.鍖ickr.com/photos/chadpodoski/297127685/
- 12. ..and they need more information.
- 13. Maybe theyre frustrated... Courtesy: http://www.鍖ickr.com/photos/nielsvk/258851215/
- 14. Maybe theyre frustrated... ...and need someone to hear them Courtesy: http://www.鍖ickr.com/photos/nielsvk/258851215/
- 15. They want someone to listen...
- 16. They want someone to support them.
- 17. Take a better look... Courtesy: http://www.鍖ickr.com/photos/andercismo/2349098787/
- 18. Take a better look... ...make sure you understand what they need. Courtesy: http://www.鍖ickr.com/photos/andercismo/2349098787/
- 20. And remember... ...sometimes they just need to feel validated. Courtesy: http://www.鍖ickr.com/photos/dave77459/2795439787/
- 21. And remember... ...sometimes they just need to feel validated. They need a hug. Courtesy: http://www.鍖ickr.com/photos/dave77459/2795439787/
- 22. Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for 鍖nding examples
Editor's Notes
- #2: Kev’s Rules for Community. Rule #2: Address The Need (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org) This is part two of a three part talk.
- #3: Address the need. Everybody needs something. Often the challenge is figuring out what that is.
- #4: Address the need. Everybody needs something. Often the challenge is figuring out what that is.
- #5: The information out there can often be confusing. Photo courtesy: http://www.flickr.com/photos/dm-set/3435818474/
- #6: Sometimes people need guidance. There’s too little information. There’s too much information. Sometimes it just doesn’t make sense. Photo courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
- #7: People can feel isolated, alone. Photo courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
- #8: They’re online to make connections.
- #9: Sometimes the challenge is too great and they need help. Photo courtesy: http://www.flickr.com/photos/chadpodoski/297127685/
- #10: Sometimes they want more information.
- #11: Sometimes their frustrated and need to feel that someone is hearing them. Photo courtesy: http://www.flickr.com/photos/nielsvk/258851215/
- #12: They want someone to listen.
- #13: Sometimes they need support. Example of http://twitter.com/@seesmic
- #14: Take a better look, make sure you understand what they need. Not what they’re asking. Photo courtesy: http://www.flickr.com/photos/andercismo/2349098787/
- #15: And remember, sometime people just need to feel validated. They need a hug. Photo courtesy: http://www.flickr.com/photos/dave77459/2795439787/
- #16: And remember, sometime people just need to feel validated. They need a hug. Photo courtesy: http://www.flickr.com/photos/dave77459/2795439787/
- #17: Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy. Twitter: @kevinmic http://kevinmic.com Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples.