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Rules of brand implementation

Karl Freedman
Karl Freedman

The document discusses the importance of brand consistency and effective implementation strategies. It emphasizes that brands must deliver a consistent experience across all touchpoints in order to build loyalty and remain competitive. Achieving consistency is challenging, especially for global brands, and requires thorough planning, resources, and project management. The document outlines best practices for developing a brand implementation plan, including strategic planning, timeline development, risk mitigation, and ensuring consistency at every stage and location. Effective project tracking tools are also recommended to manage multi-national projects. With the right expertise, process, and resources, companies can successfully rollout or refresh their brand on a global scale.

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Rules of Brand Implementation
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update The need for brand consistency across locations and customer touch-points has never had a greater impact than in todays fast-paced, highly competitive marketplace. To achieve and sustain a competitive edge, and ultimately drive sales, intelligent investment has to be made. Introduction 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update A brand is only as effective as its consistent, quality application,
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Global companies in particular are keenly aware of the difficulties in achieving and maintaining that consistency. Reliable brand implementation resources, availability of materials, interpretation of guidelines and local supply chains can all have a significant impact on a brand implementation programme. To successfully implement a brand implementation project it is essential to plan; to ensure that your brand is delivered consistently, on time and on budget in potentially multiple locations around the world. The roadmap to a successful brand change starts here...
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Brands are built through the consistent delivery of the brand promise through all stakeholder touch points. Consistency is the key to successful branding. 1
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Thinking creatively, planning strategically, delivering intelligently. Insights and experience lead the way. By assessing the issues and planning with precision, you can move forward with ease and speed. Whether you are rebranding an existing business or launching a new location, your strategy is key. Other factors to be considered at this stage include locations, timing and expertise. Do you have one location or many? Are they in a single territory or global? Do you have a specific internal or external deadline to hit? Do you have the expertise and resource within your organisation to manage the project, or do you need external support? 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Plan, refine, map, collate and source. See beyond the point of delivery. Give the project all the attention to detail it deserves. Once you have a clear understanding of what you are trying to achieve, the next stage is to put together a detailed plan outlining exactly how you are going to implement the programme, taking into consideration any external factors. Strategic planning Accurate scoping, planning and resourcing Defining milestones Financial mapping Timeline development Digital scoping Data collation Risk and mitigation planning Engagement and communications planning Logistics and sourcing Cut through the noise to get from A - B faster.
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update According to a study by Fierce Retail, 90 percent of consumers reported that they expect a consistent brand experience across all channels. In fact, nearly half of respondents expressed frustration over experiences where in-store branding did not align with online branding. An additional 40 percent claimed there was a distinct disconnect between information on various brand channels. Notably, the survey participants cited brand consistency as one of the reasons they remain loyal to their favourite brands.2 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Made to measure. Detailed to perfection. To remain true to your brand you have to ensure consistency at each touch-point, in every location. A strategy needs to be established that will ensure your brand not only remains consistent but is able to be repeated in all marketplaces around the world. Understanding the big picture and never take your eyes off the finer details, always striving for the highest standards in design and engineering.
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Nurture your brand by designing, sourcing, prototyping and constructing with integrity. A successful rebrand has to be affordable and deliver ROI (return on investment) for the company, so budget planning is essential. Modularity of design can help to reduce time on site, and speed up the installation process thereby saving money and reducing potentially costly disruption. All of which can lead to shorter project time-lines, less downtime, and a resulting positive impact on your bottom line. A brand is only as effective as its consistent, quality application, and the delivery of a major programme of brand implementation is a significant undertaking, so it is imperative to ensure that you have the necessary expertise and resource to be able to manage the project. Dedicated project management that understand the processes and risks associated with brand implementation roll out, and can guide you through the process. Every brand can evolve with great management.
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Driving the professional resource to deliver timely outputs and all associated approval processes. Experience and training are key ingredients to ensuring your brand implementation project runs on time and budget, whether that is through your internal resource or external support agencies. Analytics Project tracking Standards Governance Lessons learnt/room for innovation/ improvements both products and processes KPI Measurements Supply chain insights performance, spend
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Project management tools to help aid and assist. Managing a multi-national brand is not an easy task. Tracking a variety of projects, across a variety of locations is complicated. An online software tool such as a Principle Connect could help give you secure, real-time access to your brand and project assets. Anywhere. Anytime. With every project live and aligned you could have 100% visibility ensuring you stay fully informed. Tools such as , and importantly, saving time and money. Studies have demonstrated that with the proper software or cloud-based tool, costs can be cut 2% to 5%, productivity increased 20% to 25%.3 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Theres no single answer to a global brand roll out or refresh, but working with a team with the experience and the tools to deliver, will ensure your programme is tailored to you and delivered with vision, precision, and total commitment to deliver your strategic objectives. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
About Principle We are unique. Managing agile delivery of global brand implementation projects at scale, we create intelligent solutions to deliver real impact. We always seek out the perfect solution for each and every one of our brand implementation clients. We do all of the hard work, and our products and services make it happen. We challenge the status quo, assess and analyse the issues and find the opportunities. Continuously striving for improvement, we focus and make it happen. We do this because we have integrity. Thats why we are called Principle. From A B. Strategy Made to measure. Develop Make it happen. Implement Agile & live. Manage & Connect
1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update principleglobal.com Principle is the only truly global brand implementation specialist. If you would like to discuss your brand project please contact hello@principleglobal.com

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Rules of brand implementation

  • 2. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update The need for brand consistency across locations and customer touch-points has never had a greater impact than in todays fast-paced, highly competitive marketplace. To achieve and sustain a competitive edge, and ultimately drive sales, intelligent investment has to be made. Introduction 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
  • 3. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update A brand is only as effective as its consistent, quality application,
  • 4. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Global companies in particular are keenly aware of the difficulties in achieving and maintaining that consistency. Reliable brand implementation resources, availability of materials, interpretation of guidelines and local supply chains can all have a significant impact on a brand implementation programme. To successfully implement a brand implementation project it is essential to plan; to ensure that your brand is delivered consistently, on time and on budget in potentially multiple locations around the world. The roadmap to a successful brand change starts here...
  • 5. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Brands are built through the consistent delivery of the brand promise through all stakeholder touch points. Consistency is the key to successful branding. 1
  • 6. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Thinking creatively, planning strategically, delivering intelligently. Insights and experience lead the way. By assessing the issues and planning with precision, you can move forward with ease and speed. Whether you are rebranding an existing business or launching a new location, your strategy is key. Other factors to be considered at this stage include locations, timing and expertise. Do you have one location or many? Are they in a single territory or global? Do you have a specific internal or external deadline to hit? Do you have the expertise and resource within your organisation to manage the project, or do you need external support? 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
  • 7. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Plan, refine, map, collate and source. See beyond the point of delivery. Give the project all the attention to detail it deserves. Once you have a clear understanding of what you are trying to achieve, the next stage is to put together a detailed plan outlining exactly how you are going to implement the programme, taking into consideration any external factors. Strategic planning Accurate scoping, planning and resourcing Defining milestones Financial mapping Timeline development Digital scoping Data collation Risk and mitigation planning Engagement and communications planning Logistics and sourcing Cut through the noise to get from A - B faster.
  • 8. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update According to a study by Fierce Retail, 90 percent of consumers reported that they expect a consistent brand experience across all channels. In fact, nearly half of respondents expressed frustration over experiences where in-store branding did not align with online branding. An additional 40 percent claimed there was a distinct disconnect between information on various brand channels. Notably, the survey participants cited brand consistency as one of the reasons they remain loyal to their favourite brands.2 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
  • 9. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Made to measure. Detailed to perfection. To remain true to your brand you have to ensure consistency at each touch-point, in every location. A strategy needs to be established that will ensure your brand not only remains consistent but is able to be repeated in all marketplaces around the world. Understanding the big picture and never take your eyes off the finer details, always striving for the highest standards in design and engineering.
  • 10. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Nurture your brand by designing, sourcing, prototyping and constructing with integrity. A successful rebrand has to be affordable and deliver ROI (return on investment) for the company, so budget planning is essential. Modularity of design can help to reduce time on site, and speed up the installation process thereby saving money and reducing potentially costly disruption. All of which can lead to shorter project time-lines, less downtime, and a resulting positive impact on your bottom line. A brand is only as effective as its consistent, quality application, and the delivery of a major programme of brand implementation is a significant undertaking, so it is imperative to ensure that you have the necessary expertise and resource to be able to manage the project. Dedicated project management that understand the processes and risks associated with brand implementation roll out, and can guide you through the process. Every brand can evolve with great management.
  • 11. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Driving the professional resource to deliver timely outputs and all associated approval processes. Experience and training are key ingredients to ensuring your brand implementation project runs on time and budget, whether that is through your internal resource or external support agencies. Analytics Project tracking Standards Governance Lessons learnt/room for innovation/ improvements both products and processes KPI Measurements Supply chain insights performance, spend
  • 12. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Project management tools to help aid and assist. Managing a multi-national brand is not an easy task. Tracking a variety of projects, across a variety of locations is complicated. An online software tool such as a Principle Connect could help give you secure, real-time access to your brand and project assets. Anywhere. Anytime. With every project live and aligned you could have 100% visibility ensuring you stay fully informed. Tools such as , and importantly, saving time and money. Studies have demonstrated that with the proper software or cloud-based tool, costs can be cut 2% to 5%, productivity increased 20% to 25%.3 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
  • 13. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update Theres no single answer to a global brand roll out or refresh, but working with a team with the experience and the tools to deliver, will ensure your programme is tailored to you and delivered with vision, precision, and total commitment to deliver your strategic objectives. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update
  • 14. About Principle We are unique. Managing agile delivery of global brand implementation projects at scale, we create intelligent solutions to deliver real impact. We always seek out the perfect solution for each and every one of our brand implementation clients. We do all of the hard work, and our products and services make it happen. We challenge the status quo, assess and analyse the issues and find the opportunities. Continuously striving for improvement, we focus and make it happen. We do this because we have integrity. Thats why we are called Principle. From A B. Strategy Made to measure. Develop Make it happen. Implement Agile & live. Manage & Connect
  • 15. 1 Source:: Forbes 2 Source: Fierce Retail 3 Source: Franchise Update principleglobal.com Principle is the only truly global brand implementation specialist. If you would like to discuss your brand project please contact hello@principleglobal.com