Rules to Good Business Writting
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The document provides rules and guidelines for good business writing. It discusses keeping writing concise with less words and more focus on insights over facts. It recommends adopting an active voice and visualizing ideas before writing. The document also notes that writing should adapt to the format it will be delivered in, such as emails, presentations, or documents. Key tips are to write for the reader by answering who, what, when, where and why, and keeping the writing style plain and persuasive rather than as if speaking.
Rules to Good Business Writting
- 1. Rules to Good Business Writing
- 2. Less is more. What you say is more important than how much you say. Rule # 1
- 3. Declaration of Independence: 440 words
- 4. Total cereal: 1,268 words of copy on the box
- 5. Further to the email conversation below we have gone through the Ominuture site structure that you sent through to identify the pages that we would like to have re targeted. I have extracted from your document the two pages which identified the pages that we believe should be tagged and exported them over to a fresh word document, please see attached. Original Version Revised Version Attached find a revised document identifying the pages we believe should be tagged following a review of the Omniture site structure.
- 6. Uncover insight and thoughts. Facts are interesting but insight is persuasive. Rule # 2
- 7. Original Version 86 words, 4 statements Revised Version 36 words, 2 statements
- 8. Adopt an active tone of voice. The message should be listened to by everyone (passive voice) Everyone should listen to the message (active voice) Rule # 3
- 9. The active voice in business writing allows your communication to be: Concise Dynamic Personal Direct, even forceful
- 10. Passive voice (indirect) The entrance exam was failed by over one-third of applicants to the school The brakes where slammed on by her as the car sped down The bicycle has been damaged Active voice (direct) Over one-third of the applicants to the school failed the entrance exam She slammed on the brakes as the car sped downhill I have damaged your bicycle
- 11. Some proven performers have proven us otherwise, causing us to find new sites, placements and targeting tactics. Moving forward we recognize we should be more conservative with our projections for these sites. Original Version Passive tone of voice Revised Version Active tone of voice We will adopt more conservative projections for new and proven performing sites.
- 12. I have included on this email a presentation that we prepared for Doreen regarding Boomerang. Original Version Passive tone of voice Revised Version Active tone of voice Attached a presentation on Boomerang we prepared for Doreen.
- 13. Visualise ideas. Visualize your ideas first. Then write them. It will save you from writing as you speak. Rule # 4
- 14. 油
- 15. Adapt to the delivery format. Your writing should adapt to the format of delivery: email, presentation, document Rule # 5
- 16. Original Version (Avis presentation) Not suitable for presentation. Suitable for documentation. Revised Version Suitable for presentation.
- 17. Tips on Rule # 5 In P owerpoint the slides are not the presentation. 際際滷s shouldnt say everything you will. Highlight key words and phrases in blue the brain likes colour! The 6 x 10 rule for presentations No more than six lines per slide No more than ten words per line Include an executive summary for lengthy documents
- 18. Checklist Write a one line reminder Before you begin writing summarize your document with a short headline e.g. Five Rules for Business Writing Think of the readers questions Give the who, what, when, where, and why Adopt a plain writing style Seek to persuade and inform, do not write as you speak Keep it short Less is more
- 19. Checklist Give the reader a map Summarize and highlight major points use bullet points and lists Stress benefits not features Your writing should be persuasive Perfume industry. Perfumeries do not sell stuff that makes you smell nice (the feature). They sell romance (the benefit).