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Run a Facebook Campaign Part 1
Campaign Approach
Identify the target audience by location, age, gender,
interest and behaviour based on followwing :
Location :- I choose US and India as preferred location
beacuase these countries with the largest users of
Facebook ( 2.6 M daily active user ) wich gives me wider
reachablity.
Age :- I choose age limit from 20 to 38 because at this
age people mostly complete the higher education and
look for spaci鍖c skills to establish themeselves
professionally.
Inerest and Behaviour :- Based on age limit I target the
marketing and have completed the higher education.
Budget for the campaign and ad schedule :-
As per Udacitys norms I set budget $100 USD
and scheduled the campaign for one week.
Create the content for the campaign :-
Actually I have created the campaign to attract
the target audiences through catchy headlines
and description. Its very important to keep
the text unique and short because thats the
most attraction point why people will click on
the link. Also the most essential part is Images
that shows about what I am talking about and
my brand.
Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Female, 28 yrs
old
2. She did masters
in MBA
3. Lives in Mumbai
4. Interested in
online learning and
marketing Dimpal Gujrati
1. She needs
perfect course
with real
certi鍖cates.
2. Creating job
opportunities
3. Ideas from Digital
marketing 鍖eld
expert
Hobbies Goals Barriers
1. Traveling
2. Exercise
3. Gaming
4. Entertaining
1. She want to
become an
expert in Digital
Marketing
2. Working in a big
digital marketing
company
1. Too many
information collected
about digital
marketing course
2. Time restrictions
3. Inefficient mentor
relationship
Marketing Objective
Attract the interested candidates for the DMND
program and encourage them to download our e-book
and to collect 100 email Ids and I have marketing
budget $100 USD and scheduled the campaign for one
week.
KPI
Here are KPIs for my marketing objective.
The numbers of likes and shares
Number of e-book download counts
Number of click
Total conversion value with collected email id
Campaign
Screenshots
Campaign & Ad Set: Sample
Run a Facebook Campaign Part 1
Ad Image 1
Ad Image 2
Ad Image 3

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Run a Facebook Campaign Part 1

  • 2. Campaign Approach Identify the target audience by location, age, gender, interest and behaviour based on followwing : Location :- I choose US and India as preferred location beacuase these countries with the largest users of Facebook ( 2.6 M daily active user ) wich gives me wider reachablity. Age :- I choose age limit from 20 to 38 because at this age people mostly complete the higher education and look for spaci鍖c skills to establish themeselves professionally. Inerest and Behaviour :- Based on age limit I target the marketing and have completed the higher education.
  • 3. Budget for the campaign and ad schedule :- As per Udacitys norms I set budget $100 USD and scheduled the campaign for one week. Create the content for the campaign :- Actually I have created the campaign to attract the target audiences through catchy headlines and description. Its very important to keep the text unique and short because thats the most attraction point why people will click on the link. Also the most essential part is Images that shows about what I am talking about and my brand.
  • 4. Target Persona Background and Demographics Target Persona Name Needs 1. Female, 28 yrs old 2. She did masters in MBA 3. Lives in Mumbai 4. Interested in online learning and marketing Dimpal Gujrati 1. She needs perfect course with real certi鍖cates. 2. Creating job opportunities 3. Ideas from Digital marketing 鍖eld expert Hobbies Goals Barriers 1. Traveling 2. Exercise 3. Gaming 4. Entertaining 1. She want to become an expert in Digital Marketing 2. Working in a big digital marketing company 1. Too many information collected about digital marketing course 2. Time restrictions 3. Inefficient mentor relationship
  • 5. Marketing Objective Attract the interested candidates for the DMND program and encourage them to download our e-book and to collect 100 email Ids and I have marketing budget $100 USD and scheduled the campaign for one week.
  • 6. KPI Here are KPIs for my marketing objective. The numbers of likes and shares Number of e-book download counts Number of click Total conversion value with collected email id
  • 8. Campaign & Ad Set: Sample