RuNet has over 57 million monthly users who spend significant time online. It has the largest internet audience in Europe and the 6th largest worldwide. While internet penetration is lower in Russia compared to Europe, usage of online services like search engines, email, and social media is extremely common and growing. The top online platforms in Russia are dominated by Russian companies like Yandex, Mail.ru, and VKontakte.
2. Internet audience
RuNet audience is
? 57,8 million people monthly (which is 50% of
18+ population of the country); increased by
15% since 2011
? 44,3 million people daily (which is 38% of 18+
population of the country); increased by 22%
since 2011
3. Internet audience
? Internet coverage rate is 49% (poor result
compared to the European average coverage
rate of 78%)
? 76% of Russian internet audience use Internet
every day
? 34% of internet audience use mobile Web
4. Internet audience
Male, %
Female, %
18 C 24 years
25 C 34 years
35 C 44 years
45 C 54 years
55 years and more
5. Internet audience
RuNet has the biggest Internet
audience in Europe and the 6th
best audience in the world
More than 80 million people
all over the world visit RuNet
websites monthly
6. Mobile Web
? About 33% of the RuNet audience use mobile
Web at least ones a month (mainly those people
who live in cities of 100+ population)
? 50% of the RuNet audience use mobile Web daily.
Half of those people use smartphones and 7%
use tablets
Mobile Web audience grows twice as
quickly as thetraditional Web one.
7. RuNet Search Engines
? RuNet search
engines deal with
350 million Search Engines traffic share:
requests daily (the
figure was about
250 million in 2011) Mail.ru
Yandex.ru
Google
8. RuNet e-mail services
? RuNet has the 5th
Two of the RuNet e-mail services are
biggest e-mail included in the worlds top-10 email
service audience services
in the world
? The average
number of e-mail
addresses per
user is 2,8
9. Social networks
? Daily social networks audience is 99,7% of the daily
Internet audience (which is 30,9 million people)
? Average user spends 12,8h a week on the social
networks sites (the worlds average figure is 5,9h)
2012
Leading 2011 2012
networks
audience 2011 2012
growth 2011 2012
2011
Vk.com odnoklassniki.ru my.mail.ru Facebook