Rural marketing

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This document outlines an internal assessment for a rural marketing course. It contains 4 sections. Section A has 5 multiple choice definitions worth 6 marks. Section B has 2 essay questions worth 16 marks total explaining rural marketing and problems in rural markets. Section C asks to explain rural consumer buying processes or the nature and scope of rural marketing for 13 marks. Section D provides a compulsory case study question worth 15 marks. In total, the assessment is out of 50 marks and to be completed within 90 minutes.

Education

ACHARYA’S BANGALORE B-SCHOOL
BANGALORE
I INTERNAL ASSESSMENT
Rural Marketing
Fourth semester

Max. Marks: 50
Time : 90minutes

SECTION – A

Answer any three of the following. Each question carries 2 marks. (3*2 = 6)

1. a) Define the rural marketing?
b) Who are rural consumers? How are they classified?
c) ?
d) What is Phishing attack?
e) What are cookies? Why are they used?

SECTION-B

Answer any two of the following questions. Each question carries 8 marks. (2*8=16)

2. “Rural Marketing cannot be neglected”. Explain.

3. What are the problems of Rural Market?

4. Explain the factors influencing rural consumer behavior?

SECTION-C

Answer any one of the following questions. Each question carries 13 marks (1*13=13)

5. What are the different steps in buying decision process?

6. Briefly explain the nature and scope of rural marketing?

SECTION-D

Case Study (Compulsory) 15 marks

6. Please go through the following case study and answer all the questions given below:

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Rural marketing

1. ACHARYA’S BANGALORE B-SCHOOL BANGALORE I INTERNAL ASSESSMENT Rural Marketing Fourth semester Max. Marks: 50 Time : 90minutes SECTION – A Answer any three of the following. Each question carries 2 marks. (3*2 = 6) 1. a) Define the rural marketing? b) Who are rural consumers? How are they classified? c) ? d) What is Phishing attack? e) What are cookies? Why are they used? SECTION-B Answer any two of the following questions. Each question carries 8 marks. (2*8=16) 2. “Rural Marketing cannot be neglected”. Explain. 3. What are the problems of Rural Market? 4. Explain the factors influencing rural consumer behavior? SECTION-C Answer any one of the following questions. Each question carries 13 marks (1*13=13) 5. What are the different steps in buying decision process? 6. Briefly explain the nature and scope of rural marketing? SECTION-D Case Study (Compulsory) 15 marks 6. Please go through the following case study and answer all the questions given below:

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Rural marketing

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