Rural marketing - fortune at the bottom of the period section 3 summary
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The document discusses Jaipur Foot, a prosthetic limb developed in 1968 in Jaipur, India to provide affordable prosthetics to those in need. It also mentions the Aravind Eye Care System, a world-class eye care institution that caters to the poor through community outreach programs and transparent leadership while training doctors, nurses, and counselors.
Rural marketing - fortune at the bottom of the period section 3 summary
- 1. Jaipur Foot Aravind Eye Care System Prosthetics in India and abroad Development of Jaipur Foot -1968 Building a prosthetic – The process Jaipur Foot - Filling a Social Need Future of Jaipur Foot World class eye care institution – Catering to the poor Organization - Open and transparent Leadership style – ‘Leading by Doing’ Staff - nurses, doctors and counselors The recruitment and training process Community outreach programs