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Rural Tourism

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priyankaviva

Rural tourism has the potential to improve rural livelihoods and communities in India. It can generate jobs and income in rural areas through activities like farming, handicrafts, and cultural festivals. However, rural tourism also faces challenges like preserving culture and environment, developing infrastructure and skills, and ensuring benefits are shared. With support from the government and community cooperation, rural tourism could boost rural economies in a sustainable manner.

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Rural Tourism
• The life style of villager is different from the metro or other cities. Even after the industrialization, most of the Indian population is engaged in agriculture. There are other people in rural India who earn their bread by various arts, handicrafts and couture and tourism. Tourism in India gives employment and business opportunities to many people who are employed in rural sector. Because of its importance rural tourism of India needs more attention and support
Rural tourism will bring people of different cultures, faiths, languages and life-styles close to one another And it will provide a broader outlook of life. It will not only generate employment for the people but it can also develop social, cultural and educational values
Although, there is phenomenal growth in Indian Tourism, but rural tourism, was never given any priority
The concept of rural tourism has a noble cause, it is another kind of sustainable tourism that exploits resources in : rural regions, causes little or no harmful impact, and generates increasing benefits to rural areas in terms of rural productivity, employment, improved distribution of wealth, conservation of the rural environment and culture, local people's involvement, and a suitable way of adapting traditional beliefs and values to modern times.
The main aim of the study is to measure the potential of rural tourism in India. The specific objectives of the study are : (1) To understand the potential of rural tourism, (2) To find out the impact of rural tourism to our society (3) To identify the challenges and opportunities in rural tourism (4) To identify the essential elements for development of rural tourism
Study had been conducted to understand the taste and preference of different classes of tourists. Whether there is a potential customer for rural tourism and the physical characteristics that will appeal to tourists seeking a rural tourism, generally fall into the following categories: • scenic value - including mountains, seashores, lakes, islands, rivers, and special interest scenery such as wetlands, native bush, geological features; • special wildlife assets - flora and fauna both native and exotic: • cultural assets - including historic buildings, towns, settlements, historic sites and other cultural experience opportunities, other ethnic heritage; • agricultural/horticultural/forestry assets - farm systems and activities e.g. sheep rearing, cattle rearing, interesting crops, flowers etc; • special facilities for sporting activities - including hunting, fishing, skiing, trekking, walking, etc.
Rural tourism could help in boosting the local performing arts and help conserve the local culture, and can prevent rural-urban migration. Thus rural tourism could attract tourists by providing excellent glimpse of the village ambience with local cuisine. Moderate, but clean, accommodations for tourists should be constructed by the villagers in traditional design and architecture. Bank finance
Different festival of India like Holi, Diwali, Durga Puja, Ganesh Utsav, Navaratri, etc are some of the festivals of India should be more organize to attract Domestic as well as International tourist. Melas and festivals are needed to be promoted to attract tourists
Positive Economic Impact- It will create employment for the rural people and generate income for them. The villagers will able to provide better food and education for their children. They will have an additional source of income along with their agricultural income. • Create employment especially for the rural youth. • Income level will rise. • Generate foreign exchange • With the rise of income other measure of community like education, health etc will rise. • The price of the land will rise. • The expenditure on housing will increase. • Demand for other goods and services will increase. • Improvement in the public services. • Generate revenue or the government. • Modernization of agriculture and other rural activities. • Local small businessman will be benefited.
Environmental Impact The rural people can learn to develop the healthy environment with proper sanitation, roads, electricity, telecommunication etc for better living on one side on other side the tourist can exploit natural resources and have a heavy impact on the environment
Positive Environmental Impact – The rural people will learn how to lead healthy and hygienic life from the urban people visitors. • Infrastructure development will lead to healthy tourism. • The impact of rural environment can improve the state of body and mind. • Help in create and maintain the natural park. • Learn the importance of preservation of natural resources. • They will learn to develop healthy environment with proper sanitation, roads, electricity, telecommunication, etc. • They will learn to use modern tools and technology. • They will learn to preserve the natural habitats, bio-diversity historical monuments
Socio-cultural Impact Since the income from tourism is much higher than what rural people can earn from agriculture, tourism has been accepted willingly in many rural areas in spite of its negative effects. It is widely recognized that such negative impacts on rural communities have become stronger, and that rural tourism must be modified to give rural people its benefits
Poorly planned tourism can mean that villages are invaded by foreign visitors with different values, disrupting rural culture. The higher standards of living in urban tourist destinations have caused emigration from nearby rural neighbours, resulting in changes in the demographic structure and possible culture shock. Furthermore, employment and education can have a negative social impact. The younger generation may gain better prestige than their elders as they gain experience, jobs and money from tourism.
Challenges in rural tourism The major challenges are need to preserve the environment and natural resources, the need for education, proper understanding for both tourists and local people, and the need to generate a democratic movement which helps people at all levels to participate in tourism development. Also they need to focus on occupation training, handicraft promotion, and improvement of both the landscape and the basic infrastructure, to increase the villagers' quality of life by creating a healthy environment. The cooperative system in rural tourism can be an effective approach in bringing positive impact in rural areas. Local people can monitor and control the negative impacts of tourism on their own society, if they have an equal stake and authority in management and development.
Essential elements for development of rural tourism are: • Creation of infrastructure • Restructuring and liberalization of policies • Encouragement for investment • Law and Order • Tourist Police • Complaints Handling • Standardization of goods and services • Government support Rural tourism can help in creating sustainable development in some of our villages in rural areas.
1. To develop of rural areas 2. Provide more jobs in rural sector 3. Improve the standard of living of rural people 4. Bring rural people to main stream 5. Totally reduce migration of people to cities in search of employment tourists to India
Ministry of tourism has identified many spots which are being developed as tourist destinations in rural area. These sites are unexplored and incredibly beautiful. The rural tourism in India is will also help to promote the skills and arts of the villagers along with natural, cultural and historical heritage of India.
Rural Tourism
Rural Tourism
Positive Socio-cultural Impact - The rural people will learn the modern culture. They will learn to come out of their traditional values and beliefs. They will adopt different practice of modern society. Since the income from tourism is much higher than what rural people can earn from agriculture and other allied services. • Education and health of the rural community will improve. • Provide higher standard of living or the rural people.
• Cultural understanding through fairs and festivals. • Exchange of cultural beneficial for both. • Foreign tourist will bring cultural change faster. • Demand for education will increase. • Reduce migration of rural people to urban areas. • Market for agro products and handicrafts will develop in rural areas farmers and artisans will develop a direct contact with the customers
Tourism in India can fetch great awards in the rural sector, if the state rural tourism helps in exposure of the local and regional culture and historical heritage supports movement of tourist in rural areas.
The villagers are mostly engaged in different types of occupations and depict the socio economic culture of rural India. The main occupations are farming and producing agricultural products. Besides the other occupation are fishing, pottery, leather work, weaving, carpentry, sweepers, labours etc. Many people are engaged in handicrafts and cottage industry or work in small, medium or large industries.
Rural Tourism
Rural Tourism
• Governments should recognize importance of rural tourism at priority • and help in creating healthy competitive business environment. Government should try to • generate data for decision-making bodies investing for developing the human resources, create • adequate facilities and suitable infrastructure like accommodation, roads, airport facilities, rail • facilities, local transport, communication links and other essential amenities become essential for • development of rural tourism. • Some of the essential services required for rural tourism. • • Build confidence in safety and security. • • Plan for sustainable growth of rural tourism • • Invest in new technology • • Business must balance economics with people, culture and environment. • • Develop rural tourism protecting natural resources, local heritage and lifestyles. • • Fill the narrow gaps between the ‘haves’ and ‘have-nots’.
Rural Tourism

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Rural Tourism

  • 2. • The life style of villager is different from the metro or other cities. Even after the industrialization, most of the Indian population is engaged in agriculture. There are other people in rural India who earn their bread by various arts, handicrafts and couture and tourism. Tourism in India gives employment and business opportunities to many people who are employed in rural sector. Because of its importance rural tourism of India needs more attention and support
  • 3. Rural tourism will bring people of different cultures, faiths, languages and life-styles close to one another And it will provide a broader outlook of life. It will not only generate employment for the people but it can also develop social, cultural and educational values
  • 4. Although, there is phenomenal growth in Indian Tourism, but rural tourism, was never given any priority
  • 5. The concept of rural tourism has a noble cause, it is another kind of sustainable tourism that exploits resources in : rural regions, causes little or no harmful impact, and generates increasing benefits to rural areas in terms of rural productivity, employment, improved distribution of wealth, conservation of the rural environment and culture, local people's involvement, and a suitable way of adapting traditional beliefs and values to modern times.
  • 6. The main aim of the study is to measure the potential of rural tourism in India. The specific objectives of the study are : (1) To understand the potential of rural tourism, (2) To find out the impact of rural tourism to our society (3) To identify the challenges and opportunities in rural tourism (4) To identify the essential elements for development of rural tourism
  • 7. Study had been conducted to understand the taste and preference of different classes of tourists. Whether there is a potential customer for rural tourism and the physical characteristics that will appeal to tourists seeking a rural tourism, generally fall into the following categories: • scenic value - including mountains, seashores, lakes, islands, rivers, and special interest scenery such as wetlands, native bush, geological features; • special wildlife assets - flora and fauna both native and exotic: • cultural assets - including historic buildings, towns, settlements, historic sites and other cultural experience opportunities, other ethnic heritage; • agricultural/horticultural/forestry assets - farm systems and activities e.g. sheep rearing, cattle rearing, interesting crops, flowers etc; • special facilities for sporting activities - including hunting, fishing, skiing, trekking, walking, etc.
  • 8. Rural tourism could help in boosting the local performing arts and help conserve the local culture, and can prevent rural-urban migration. Thus rural tourism could attract tourists by providing excellent glimpse of the village ambience with local cuisine. Moderate, but clean, accommodations for tourists should be constructed by the villagers in traditional design and architecture. Bank finance
  • 9. Different festival of India like Holi, Diwali, Durga Puja, Ganesh Utsav, Navaratri, etc are some of the festivals of India should be more organize to attract Domestic as well as International tourist. Melas and festivals are needed to be promoted to attract tourists
  • 10. Positive Economic Impact- It will create employment for the rural people and generate income for them. The villagers will able to provide better food and education for their children. They will have an additional source of income along with their agricultural income. • Create employment especially for the rural youth. • Income level will rise. • Generate foreign exchange • With the rise of income other measure of community like education, health etc will rise. • The price of the land will rise. • The expenditure on housing will increase. • Demand for other goods and services will increase. • Improvement in the public services. • Generate revenue or the government. • Modernization of agriculture and other rural activities. • Local small businessman will be benefited.
  • 11. Environmental Impact The rural people can learn to develop the healthy environment with proper sanitation, roads, electricity, telecommunication etc for better living on one side on other side the tourist can exploit natural resources and have a heavy impact on the environment
  • 12. Positive Environmental Impact – The rural people will learn how to lead healthy and hygienic life from the urban people visitors. • Infrastructure development will lead to healthy tourism. • The impact of rural environment can improve the state of body and mind. • Help in create and maintain the natural park. • Learn the importance of preservation of natural resources. • They will learn to develop healthy environment with proper sanitation, roads, electricity, telecommunication, etc. • They will learn to use modern tools and technology. • They will learn to preserve the natural habitats, bio-diversity historical monuments
  • 13. Socio-cultural Impact Since the income from tourism is much higher than what rural people can earn from agriculture, tourism has been accepted willingly in many rural areas in spite of its negative effects. It is widely recognized that such negative impacts on rural communities have become stronger, and that rural tourism must be modified to give rural people its benefits
  • 14. Poorly planned tourism can mean that villages are invaded by foreign visitors with different values, disrupting rural culture. The higher standards of living in urban tourist destinations have caused emigration from nearby rural neighbours, resulting in changes in the demographic structure and possible culture shock. Furthermore, employment and education can have a negative social impact. The younger generation may gain better prestige than their elders as they gain experience, jobs and money from tourism.
  • 15. Challenges in rural tourism The major challenges are need to preserve the environment and natural resources, the need for education, proper understanding for both tourists and local people, and the need to generate a democratic movement which helps people at all levels to participate in tourism development. Also they need to focus on occupation training, handicraft promotion, and improvement of both the landscape and the basic infrastructure, to increase the villagers' quality of life by creating a healthy environment. The cooperative system in rural tourism can be an effective approach in bringing positive impact in rural areas. Local people can monitor and control the negative impacts of tourism on their own society, if they have an equal stake and authority in management and development.
  • 16. Essential elements for development of rural tourism are: • Creation of infrastructure • Restructuring and liberalization of policies • Encouragement for investment • Law and Order • Tourist Police • Complaints Handling • Standardization of goods and services • Government support Rural tourism can help in creating sustainable development in some of our villages in rural areas.
  • 17. 1. To develop of rural areas 2. Provide more jobs in rural sector 3. Improve the standard of living of rural people 4. Bring rural people to main stream 5. Totally reduce migration of people to cities in search of employment tourists to India
  • 18. Ministry of tourism has identified many spots which are being developed as tourist destinations in rural area. These sites are unexplored and incredibly beautiful. The rural tourism in India is will also help to promote the skills and arts of the villagers along with natural, cultural and historical heritage of India.
  • 21. Positive Socio-cultural Impact - The rural people will learn the modern culture. They will learn to come out of their traditional values and beliefs. They will adopt different practice of modern society. Since the income from tourism is much higher than what rural people can earn from agriculture and other allied services. • Education and health of the rural community will improve. • Provide higher standard of living or the rural people.
  • 22. • Cultural understanding through fairs and festivals. • Exchange of cultural beneficial for both. • Foreign tourist will bring cultural change faster. • Demand for education will increase. • Reduce migration of rural people to urban areas. • Market for agro products and handicrafts will develop in rural areas farmers and artisans will develop a direct contact with the customers
  • 23. Tourism in India can fetch great awards in the rural sector, if the state rural tourism helps in exposure of the local and regional culture and historical heritage supports movement of tourist in rural areas.
  • 24. The villagers are mostly engaged in different types of occupations and depict the socio economic culture of rural India. The main occupations are farming and producing agricultural products. Besides the other occupation are fishing, pottery, leather work, weaving, carpentry, sweepers, labours etc. Many people are engaged in handicrafts and cottage industry or work in small, medium or large industries.
  • 27. • Governments should recognize importance of rural tourism at priority • and help in creating healthy competitive business environment. Government should try to • generate data for decision-making bodies investing for developing the human resources, create • adequate facilities and suitable infrastructure like accommodation, roads, airport facilities, rail • facilities, local transport, communication links and other essential amenities become essential for • development of rural tourism. • Some of the essential services required for rural tourism. • • Build confidence in safety and security. • • Plan for sustainable growth of rural tourism • • Invest in new technology • • Business must balance economics with people, culture and environment. • • Develop rural tourism protecting natural resources, local heritage and lifestyles. • • Fill the narrow gaps between the ‘haves’ and ‘have-nots’.